Mobile Phones And Visitor        Tracking Julian Bickersteth Smarttrack and Christopher Ainsley Shoppertrak
Potential tracking technologies• GPS
Potential tracking technologies• GPS• RFID• TMSI ( Temporary Mobile subscriber  Identity)• Blue Tooth• Wi-Fi
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking
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MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking

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Google Analytics provides museums with extensive data around visits to their virtual sites. Physical visits and the way in which visitors track around museums is currently much harder to monitor. This paper discusses the opportunity that mobile phone WiFi, Bluetooth and TMSI signals provide to allow visitor tracking. The resulting data has potentially great value to museums in understanding how exhibitions and museums spaces are used, in forming exhibition design, assessing the return on investment of interactives and even profiling visitors. Two pilot studies using comparative technologies will also be discussed.

A presentation from Museums and the Web 2011 (MW2011).

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  • MW2011: J. Bickersteth + C. Ainsley, Mobile Phones and Visitor Tracking

    1. 1. Mobile Phones And Visitor Tracking Julian Bickersteth Smarttrack and Christopher Ainsley Shoppertrak
    2. 2. Potential tracking technologies• GPS
    3. 3. Potential tracking technologies• GPS• RFID• TMSI ( Temporary Mobile subscriber Identity)• Blue Tooth• Wi-Fi

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