1.
A “smart” authoring and delivery tool for multi-channel communication<br />Presenting: Nicoletta Di Blas and Paolo Paolini<br />P. Campione – Museo delle culture (Lugano, Switzerland)<br />N. Di Blas – Politecnico di Milano (Italy)<br />M. Franciolli – Museo d’Arte (Lugano, Switzerland)<br />M. Negrini – Università della Svizzera Italiana (Switzerland)<br />P. Paolini - Politecnico di Milano (Italy)<br />

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Multi-channel or better: multi-version<br />“Same” application fitting:<br />Different purposes <br />(During a visit, Before, After)<br />Different “formats” <br />(catalogue, thematic tour, audio tour, relax and browse, ...)<br />Different technologies <br />(PC, Tablet, Mobile, Multi-touch, …)<br />Different “contexts”<br />Different user profiles<br />

3.
Multi-version IS desirable - 1<br />Permanent collection -> guided tour (virtual – real)<br />Podcast-> audio-guide<br />Audio-guide -> post visit support<br />Exhibition -> part of a library (e.g. Artbabble)<br />->: could become…<br />

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Example: National Gallery of Washington – a work of art from PC<br />From the permanentcollection…<br />

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…to a virtual tour (the content is re-done from scratch)…<br />

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The same MM fragment can be deliveredthroughdifferent CHANNELS<br />How is the CONTEXT preserved?<br />

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Multi-version IS desirable - 2<br />A LOT of valuable content could survive in many forms<br />… where have all your exhibitions gone?<br />

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Multi-version: implications<br />Multi-versionimplies:<br />Content re-use<br />Content adaptation<br />Multi-versionauthoring<br />

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1. Content re-use<br />Expanding the “offer” with low resources<br />The “same” content can be reused:<br />Across technologies<br />Across “formats”<br />Across “contexts”<br />…<br />

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2. Content adaptation<br />Tuning the content for the different usages<br /><ul><li>Content tuning is almost inevitably needed

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It can be light or massive (expensive)

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Adaptation must be taken into consideration from content creation</li></li></ul><li>3. Multi-versionauthoring<br />One authoring effort and several versions!<br /><ul><li>Not feasible 100%

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It can be approximated

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Quality of individual versions must be matched against the benefits of multi-versions</li></li></ul><li>Towards a possible SOLUTION<br />

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Main ingredients<br />Content modelling<br />specifying semantics and roles of building blocks<br />Adaptation<br />defining guidelines “case””solution”<br />Authoring environment <br />Evolution of 1001stories, in order to make it fully multi-version<br />

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Content modelling<br />Understanding the “role” of eachfragment<br />α-Alfa: a general cultural observation<br />e.g. “geometry is deeply rooted in Japanese artistic culture”<br />β-Beta: a general “factual” information<br />e.g. “albumen prints are obtained with eggs albumen and are easy to be painted over”<br />γ-Gamma: an interpretation of a factual information<br />e.g. “mountains’ profiles resemble triangles”<br />δ-Delta: a specific factual information about an exhibit<br />e.g. “there are mountains on a sequence of planes at different depths”<br />Additional practical information (π):<br />Identification (what are we talking about)<br />Context (why we are here)<br />“where to go”<br />…<br />

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Content modelling -example<br />WEB <br />Thematic narrative:<br />α, ß<br />Catalogue:<br />γ, δ<br />Thematic n. and catalogue: interlinked<br />AUDIO-GUIDE<br />Linear sequence:<br />α, π, γ, δ, π, γ, δ, π, … <br />

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Content adaptation<br />Developing guidelines<br />Carefully looking at artifacts (audio guides, interactive guides, web sites,..) created by others<br />Solving our own problems, case by case, and then generalizing the solution<br />

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Authoringenvironment<br />1001stories<br />Fully redesigned inside<br />Easy authoring for each version<br />Supporting “transformations” to generate different versions<br />Supporting content adaptation<br />

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A recent example<br />www.nipponlugano.ch<br />4 different exhibitions (all related to Japanese culture)<br />Ancient erotic prints, Albumen photography, Gutai (a movement of the 50s), Araki (contemporary photography)<br />Fall-winter 2010, in Lugano<br />

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Conclusions<br />Needs are clear<br />We are moving towards some directions<br />We would like to compare our approach with others dealing with the same problem<br />

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CONTACT: nicoletta.diblas@polimi.it<br />We are looking for sharing and cooperation<br />