Serve2 Bonner Conf Call

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  • Serve2 Bonner Conf Call

    1. 1. The Bonner Network’s Serve 2.0 Initiative: Applying Social Media Tools for Campus- Community Civic Engagement A Project of the Bonner Foundation and Middlesex County College A program of: The Corella & Bertram Bonner Foundation 10 Mercer Street, Princeton, NJ 08540 (609) 924-6663 • (609) 683-4626 fax For more information, please visit our website at www.bonner.org
    2. 2. Serve 2.0 Sub-grantee Call Agenda Big Picture Progress So Far Introducing Sub-Grantees Evaluation Strategy Next Steps
    3. 3. Context — Who Are We? 80+ campuses nationwide with 3,000 students • Intensive, multi-year service & civic engagement program • Student development, community impact, campus culture of service • 20 years of work to build an integrated model • Using Serve 2.0 to confront the challenge: how to tap and leverage our • network’s shared capacity (@ campus & national level) to take engagement to the next level?
    4. 4. What we want to learn and accomplish... Which social media tools can best: • Inspire greater numbers of students to engage in service? • Be used for student learning and leadership development? • Help increase variety, impact, and quality of campus/ community partnerships? • Increase communication & coordination on and between campuses and community partners?
    5. 5. Going broader Sharing Inspiration & What Works Recruiting • Building a movement: Increasing levels of service around civic engagement • Readings community building Policy diversity Finding new partners • international perspective spiritual exploration Reflection social justice Health Going deeper Non-profits Social Change Government Improving education • Poverty Higher quality placements • Higher Educaton Communities New forms of civic work • Environment Connecting Service to Education Solutions Students Connecting & From Best Practice to Common Practice leveraging Policy Makers Partners Staff & Faculty • Across campuses Elected Officials • Across partners • Across issues • Across projects
    6. 6. We’ve been experimenting with and applying social media tools for... •National networking •Campus organizing - recruitment & publicity - training, reflection & enrichment - project management - fundraising & resource development •Policy research, education & advocacy
    7. 7. National Networking Facebook Networking campuses to share: Wiki Blog • Program models & profiles • Best practices delicious MyGov • Management resources • Know-how with social media tools Ning Twitter • Education and knowledge YouTube (issues) • Dialogue
    8. 8. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Every campus has a profile where it can describe its program. Campuses can access and share information.
    9. 9. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Campuses keep their profiles ‘live’ to share best practices with students, the Foundation, and across the network
    10. 10. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Handbooks, training modules, and other resources are shared
    11. 11. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue The Serve 2.0 Resource Wiki provides info for using social media tools. Campuses profile their innovative ideas, like this one for Twitter.
    12. 12. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web.
    13. 13. National Networking Networking campuses to share: • Program models & profiles • Best practices • Management resources • Know-how with social media tools • Education and knowledge (issues) • Dialogue
    14. 14. Local Networking 44 Campuses have now created their own program or campus wikis! • Student Profiles • Asset Mapping • Neighborhood Profiles & Maps • Partner Information • Team Planning Check them out - use the Index on the Bonner Network Wiki
    15. 15. Policy Research & Advocacy Campuses are working to: • Profile their work on an issue • Identify a partner and topic to research policy options • Create an issue brief • Integrate PolicyOptions Campuses are beginning to profile their approaches to issues. Social Bookmarking captures great resources on the web.
    16. 16. Bonner Video Project Campuses will create four videos this spring: • Program Profile • Partner Profile • Training & Enrichment Video • Issue Profile
    17. 17. Serve 2.0 Subgrants: Integration of Social Media Around an Issue • One (or a few) issues • Combination of social media tools • Integrated approach with goals for: - student engagement - student development - partner capacity building and impact - campus coordination & expansion of civic engagement • $1,500 - $2,000 per campus
    18. 18. Serve 2.0 Subgrantees Campus Issue (Partner) Face-to-Face Strategies Web-Tools Mentioned Youth/ Facebook,Videos, YouTube, Blog, Meebo, Wiggio, Amherst College Train-the-trainers program, training manual education (schools) Bebo, Jing, Ning, Slide, flickR Homelessness (non-profits serving Hunger Banquet, Empty Bowls, campus- College of Saint Benedict Facebook,Videos, YouTube, Wikis homeless) wide events Homelessness (non-profits serving Service Trips, National Coalition, CBR/ Concord University Facebook,Videos, YouTube, Blog homeless) PolicyOptions Issue Briefs Davidson College Multiple Issues (student campaign) Change Challenge (student campaign) Videos,YouTube, Wiki, Blog, Campus Website Guilford College Immigration/Refugees (Diversity) Site-based team work, Issue Briefs Facebook,Videos, YouTube, Wiki, Podcasts Policy Forum, Hamilton College Immigration/Refugees (Diversity) Videos,YouTube, Wiki, Blog, Podcasts Issue Briefs Youth/ Facebook,Videos, YouTube, Wiki, Blog, Twitter, Pfeiffer University Site-based team work education (schools) MySpace, Google Docs Africulture/Food/ City organizing strategy (Main Street), Twitter, Change.org, StumbleUpon, Google Ripon College Economic Development issue campaign Calendar, flickR Youth/ Stetson University Site-based team work Facebook,Videos, YouTube, Wiki education (youth-serving nonprofit) The College of New Jersey Multiple Issues (site-based teams) Site-based team work Videos,YouTube, Wiki, Blog Tusculum College Diversity (non-profit) Skits, community partner workshops Videos,YouTube, Blog Youth/ Facebook,Videos, YouTube, Wiki, Google Maps, UC Berkeley Site-based team work (20 sites) education (schools) Volunteer Match, Facebook Plug-In to be created Facebook,Videos, YouTube, Wiki, Blog, Google University of Louisville Arts / Diversity (museum) Intern Seminar (skills) Apps, MySpace, Twitter, flickR, museum portal Youth/ Videos,YouTube, Wiki, Blog, Wiggio, Google Apps, University of New Mexico NM Civic Engagement program education (youth-serving nonprofits) Picasa, Blogspot, Campus Website
    19. 19. Serve 2.0 Subgrantees Each campus’s plan is on the Serve 2.0 Resource Wiki. Google Maps let us see these schools and partners on a map.
    20. 20. Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate • Education/Youth Development Amherst, Pfeiffer, Stetson, UC Berkeley, University of New Mexico • Homelessness and Hunger College of Saint Benedict, Concord • Immigration/Culture & Diversity Guilford, Hamilton, Tusculum, University of Louisville • Community/Economic Development (City Partners) Ripon (food), University of Louisville (arts) • Multiple Issues Davidson,The College of New Jersey
    21. 21. Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate How might sub-grantees connect, share ideas, and collaborate? Serve 2.0 Resource Wiki Conference Calls Direct phone calls and emails Other ideas
    22. 22. Serve 2.0 Subgrants: Aim to Build Partners’ Capacity & Types of Engagement • Schools & After-school Programs Amherst, Pfeiffer, Stetson, UC Berkeley, UNM • Shelters, Food Programs, and Multi-service Agencies College of Saint Benedict, Concord • Refugee Centers, Multicultural Centers Guilford, Hamilton, Tusculum • City Main Street Program, Museum Ripon, University of Lousville • Link with Site-Based Teams and Campus-wide Service Davidson,The College of New Jersey
    23. 23. Serve 2.0 Subgrants: Common Issue Areas Provide an Opportunity to Collaborate What might be some other supports and opportunities to provide partners or connect them? Serve 2.0 Resource Wiki Conference Calls Meetings Trainings / Webinars
    24. 24. Serve 2.0 Subgrants: Links with Proven Civic Engagement Organizing • Integration with Bonner Program, Trips, On-Campus Events Concord, CSB • Link with policy research / issue briefs & faculty roles Guilford, Hamilton, Pfeiffer • Student leadership roles (interns, train-the-trainer, creative) Amherst, Tusculum, University of Louisville • Site- and issue-based teams Stetson, TCNJ • Strategic / ‘movement’ focused approaches Ripon, UC Berkeley • Catalyzing broader student engagement Davidson, TCNJ
    25. 25. Going broader Sharing Inspiration & What Works Recruiting • Building a movement: Increasing levels of service around civic engagement • Readings community building Policy diversity Finding new partners • international perspective spiritual exploration Reflection social justice Health Going deeper Non-profits Social Change Government Improving education • Poverty Higher quality placements • Higher Educaton Communities New forms of civic work • Environment Connecting Service to Education Solutions Students Connecting & From Best Practice to Common Practice leveraging Policy Makers Partners Staff & Faculty • Across campuses Elected Officials • Across partners • Across issues • Across projects
    26. 26. Evaluation: What are we trying to learn? •Going Broader How can social media tools be used in the context of campus civic engagement? (Baseline Pre/Post Campus Survey, Focus Groups) Can online lead to offline? (Online Student Survey, Progress Updates)
    27. 27. Evaluation: What are we trying to learn? •Going Deeper How/are students affected by their leadership role in an issue-based project using social media as an organizing tool? (Semesterly Pre/ Post Online Student Leader Survey) Do Community Partners feel better able to meet their mission as a result of grant activities? (Community Partner Surveys)
    28. 28. Evaluation: What are we trying to learn? •Connecting & Leveraging Does the use of social media by Bonner Programs connect people & organizations not previously connected? (Progress Updates, Student Leader Survey, Community Partner Surveys) Can social media tools help to leverage higher education's assets for community partnerships? (Progress Updates, Community Partner surveys) What social media tools are most effective when used by a campus at supporting service? Why? Under what conditions?  (Progress Updates, Conversations with Fdn staff, Focus Groups, Community Partner Surveys)
    29. 29. Evaluation: Proposed Timeline • Student Leader Surveys - Coordinated by CIRCLE, at the beginning and end of each semester starting in the Fall of 2009 • Community Partner Surveys - June 2009*, Jan 2010*, June 2010*, Jan 2010 (each campus will do this twice: the final and only one of these asterisked dates) • Progress Updates - Due to Corporation - June 2009, Jan 2010, June 2010, Jan 2011 • Baseline Post-Survey (2011) • Discussion at SLI - June 2009, June 2010
    30. 30. Evaluation: Questions to Discuss How would you prefer to send the names of student leaders on these grant-funded projects to us at the beginning of each semester? What do you suggest and how would you prefer to include your Community Partners on this project in a survey? (at two points over the course of two years)
    31. 31. Next Steps: Sharing and Brainstorming Thoughts or take-aways?

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