MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts across industries and geographies, who tap into each others’ insights in real time to help clients plan for and respond to crisis situations. The Crisis Network team recently released a report titled 'Every Crisis is Global, Social, Viral' on the fundamental reset in the dynamics between individuals, influencers and institutions around trust, power, risk and crisis. For more, see: http://crisis.mslgroup.com.

1. MSLGROUP Peopleʼs Lab:
Crisis Network#

2. What is Peopleʼs Lab?#

3. Peopleʼs Lab: Crowdsourcing Insights &
Innovation#
Peopleʼs Lab is MSLGROUPʼs proprietary crowdsourcing platform and
approach that helps organizations tap into peopleʼs insight for
innovation, storytelling and change.#

4. Peopleʼs Lab crowdsourcing platform#
The Peopleʼs Lab crowdsourcing platform comes with four pre-
configured crowdsourcing applications, each with its own theme. #
1# 2# 3# 4#
Expertise Innovation Research & Contest &
Request! Challenge Insights Network# Activation
Network# Network# Moderators post Network#
Community Moderators post scenarios and Community
members post innovation community members post
requests for challenges and members post their multimedia content
expertise and community stories and and comment/ vote
respond to othersʼ members post their comment/ vote on on othersʼ content.
request by insights and othersʼ stories. The The most popular
contacting them, or comment/ vote on most popular story content is
sharing an insight. othersʼ insights. themes are showcased.#
The most popular The most popular showcased.#
open requests are insights are
showcased.# showcased.#

5. Peopleʼs Lab insights and foresights approach#
The Peopleʼs Lab crowdsourcing platform also enables our distinctive
approach for distilling insights and foresight from conversations and
communities.#
1# 2# 3# 4#
Organic MSLGROUPʼs own Custom insight Deep dive
conversation insight communities! ethnographic
analysis! communities! # research #
# # # #
To identify themes To track important To create insights To tie together
from social web trends over time.# to solve a specific insights via
conversations.# problem.# immersion into
communities.#
Photo from novecentino on Flickr#
#

6. What is MSLGROUP Crisis
Network?#

7. MSLGROUP Crisis Network#
MSLGROUP Crisis Network consists of 50+ MSLGROUP crisis experts
across industries and geographies, who tap into each othersʼ insights in
real time to help clients plan for and respond to crisis situations.#
Note: The Crisis Network is only open to MSLGROUP employees at this stage.#
#

8. How to use the Crisis Network?
(Only for MSLGROUP employees)#

9. Step 1: Log into Peopleʼs Lab#
Log into the Peopleʼs Lab network by clicking on the “Login (For
Members)” link at http://peopleslab.mslgroup.com. If you have forgotten
your password, rest it by clicking on the “forgot password” link.#
Note: The Crisis Network is only open to MSLGROUP employees at this stage.#
#

10. Step 2: Explore the Crisis Network#
You can post expertise “requests” related to crisis planning and
response for clients, without revealing client confidential information.
You can also respond to other membersʼ requests.#
1. Go to the public
Peopleʼs Lab website.#
1# 2# 3# 4# 5# 6# 7# 8# 9# 2. Go to the homepage
of the private Peopleʼs
Lab network.#
3. Add a new expertise
request.#
4. Read community
manager blog.#
5. Explore most
popular people and
insights.#
6. Explore other
people on the network.#
7.Select your network
from the dropdown
menu.#
8. Explore everyoneʼs
activity on the network.#
9. Explore and edit
Note: The Crisis Network is only open to MSLGROUP employees at this stage.# your own profile.#
#

11. Step 3: Add your own requests#
Add your own request without revealing client confidential information,
and add a location and expiration date to it. Other members can share
their insights publicly, or contact you privately via email.#
Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

12. Step 4: Share your own insights#
All Peopleʼs Lab networks have a Tumblr-like rich input interface which
allows you to add your insight as text, photo, video, or link, without
screenshots or embed codes.#
1# 2# 3# 4# 5#
1. Add an insight as
rich text.#
2. Upload an image.#
3. Add a YouTube
link and the video is
automatically
embedded.#
4. Upload a file. #
5. Add a link and
the screenshot is
automatically
captured.#
Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

13. Step 5: Vote or comment on othersʼ insights#
Vote or comment on othersʼ insights. These show up on the network
activity stream on the homepage and the dashboard. You get points for
each action. The leaderboards are compiled based on points. #
Note: The Crisis Network is only open to MSLGROUP employees at this stage.#

14. Crisis Network Report: Every
Crisis is Global, Social, Viral#

15. Crisis Network Report: Every Crisis is Global,
Social, Viral#
The Crisis Network team recently released a report on the fundamental
reset in the dynamics between individuals, influencers and institutions
around trust, power, risk and crisis.#
Source: http://crisis.mslgroup.com #

16. For more, see:
http://peopleslab.mslgroup.com #