Social Networking using the Internet Jane5e Toral
Despite this stability, overall engagement is on the rise. Social networking now dominates… Select Monthly Online Ac/vi/es (%) 2009 2010 2011 Visi8ng Social Networking sites 51* 53 82 Search 58 76 80 Instant messaging 63 68 69 Internet Portal 54 73 67 Visi8ng public chat rooms 54 67 65 Email 63 65 64 Played games online 53 45 54 Listen to songs in music websites -‐ -‐ 45 Downloaded or uploaded music ﬁles online 25 37 37 Shared/posted something online that you created 15 24 36 Ac8vi8es showing signiﬁcant increase at 95% conﬁdence levels between 2009 and 2011 * Note. The 2009 ﬁgure for social networking includes community groups /forums Base: Past month Internet users aged 10+ across Na8onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010, 2011
Social networking 101 • Tradi8onal or in-‐person ac8vi8es done online.
Types of Social Media sites • Blogs • Media sharing • Microblogs – YouTube – Twi5er – Flickr • Social networks • Social bookmarking / – Facebook vo8ng – MySpace – Digg – Friendster – Delicious – LinkedIn – StumbleUpon – Plaxo • Review – Ning • Forums • Virtual worlds
h5p://bit.ly/chitjuan Use social media to engage, generate results, proac8vely connect.
Would you like to use social network to promote your advocacy online?
Partner with inﬂuencers • Reach out to media and bloggers to spread the word about your advocacies.
Resonate! • Focus on what ma5ers to your audience. – Educate the parents on proper nutri8on. • Change their food preferences. – Give prac8cal advice. • How to prepare the food? – Give nutri8onal info based on what to monitor. • Calorie count • Protein • Carbohydrates • Fats • Sodium consump8on
Use social media • YouTube / Vimeo – Downloadable videos that concerned ci8zens can use to educate others. • Facebook – Prac8cal 8ps that can be immediately used or applied. • Make me feel that NNC is a reliable friend. – Be the Filipino’s “nutri8on authority” based on how you impact our lives and empower us to help others. • DON’T LET BRANDS TELL FILIPINOS WHAT IS GOOD FOR THEM! – Look at our various health issues today due to wrong food choices.
Last minute reminders • Remind people to be wary of fads and experts. – Not everyone who ranks as #1 in search engine results or products who claims to be #1 are really what they are. • Ques8on creden8als when necessary. • Look at impact or results achieved. • Watch out un-‐validated claims. • Knowledge is power. – Use your social network to spread nutri8onal knowledge. – Correct misinforma8on.