Quickly redefining of the term "brand," and tips on what to do to be effective in this activity.

1. #brandsmallbiz|PPH Presentation
BRANDING TIPS FOR
SMALL BUSINESS OWNERS &
SOLE PROPRIETORS

2. Hi I’m Gary: Adjunct; strategist; BRANDarchist & hashtag whisperer.
Introduction

3. @Mr_McFly
#brandsmallbiz

4. I’ve worked with

5. What is a brand?
#brandsmallbiz
© WWF

6. A brand is more than a name or a logo

7. A brand is a PROMISE

8. People don’t buy products…
they buy brands.”
~ George Bradt
“

9. Strategy
Quality
Mission
VisionValue
Identity
Positioning
Reputation
Relationships
TrustConnections
Integrity
Elements of a BRAND
intellectual emotional

10. Initial objectives for a BRAND
affinity loyalty

11. How to brand your business
#brandsmallbiz
VS.

12. Clearly define your brand1.

13. Establish your voice and tone2.

14. Build your community3.

15. Communicate brand expertise4.

16. Deliver value5.

17. Stand for something6.

18. 7. Link delivery to overall experience

19. Show loyalty to customers8.
L YALTY

20. Repeat.9.

22. A Strategic Branding Consultancy
http://www.thebrandarchist.com