Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

ZagMana According to Neumeier


Published on

17-Step Process Analysis of marketing firm ZagMana, according to Marty Neumeier and his book, Zag.

Published in: Business, News & Politics

ZagMana According to Neumeier

  1. 1. ZAGMANA ™ A presentation by Jay Robinson
  2. 2. Applying Marty Neumeier’s 17-Step Process to marketing firm ZagMana.* Source: Neumeier, M. (2007) ZAG. New Riders Berkeley, CA. * 15 of 17 steps fulfilled per assignment guidelines
  3. 3. ZagMana is the Hawai‘ian based marketing firm founded by Rob Mora and Sam Custin.
  4. 4. 1. Who are you? ZagMana has helped Red Bull and Azhiaziam with their marketing in Hawai‘i since 2007. ZagMana’s passion is connecting with young adults and opening up new marketing opportunities.
  5. 5. 1a. Write your future obituary This morning ZagMana was laid to rest in the Hawai‘ian islands in which it was created. The popular marketing firm founded by Rob Mora and Sam Custin had helped hundreds of brands connect with people in creative and innovative ways for 25 years. ZagMana was noted for pioneering ways in which to introduce young people and young markets to client’s products. ZagMana was always quick to add that they would not represent a product for which they do not have a passion. ZagMana started small and mobile. Their services were well respected in the Hawai‘ian market, but business thrived and ZagMana eventually grew into the famed global marketing giant.
  6. 6. 2. What do you do? Marketing, event planning, logistics for Red Bull and Azhiaziam. 2a. State your purpose To surprise and delight clients and create new customers in untapped markets.
  7. 7. 3. What’s your vision? ZagMana aspires to build a house of brands. And eventually to do marketing for many companies all over the world.
  8. 8. 4. What wave are you riding? New, young, creative ways of marketing. Hip companies.
  9. 9. 4a. Make a list of trends that will power your success youth local culture honesty experience creativity technology social networks
  10. 10. 5. Who shares the brandscape? In Hawai‘i, The Brand Strategy Group is a competitor. Other competition includes local marketing firms, corporate marketing departments, and traditional advertising channels.
  11. 11. 6. What makes you the “only”? The only marketing firm run by two young, hip, connected dudes in the islands of Hawai‘i. Da Haole Da Local
  12. 12. 6. What makes you the “only”? What The only marketing firm ... ... that is not afraid to challenge tradition with How powerfully creative marketing ... ... for companies that would like to establish Who themselves or increase their presence ... Where ... in the islands of Hawai‘i ... ... in order to connect to new customers and new Why markets ... When ... in an era of traditional marketing techniques.
  13. 13. 7. What should you add or subtract? ZagMana is in its formative years. As such, what to add or subtract cannot yet be determined.
  14. 14. 8. Who loves you? Red Bull North America, Hawai‘i market.
  15. 15. 9. Who’s the enemy? Competition includes marketing firms, corporate marketing departments, and traditional advertising channels.
  16. 16. 10. What do they call you?
  17. 17. 10. What do they call you? ZAGMANA ™
  18. 18. 10. What do they call you? ZAGMANA ™
  19. 19. 10. What do they call you? ZAGMANA ™
  20. 20. ZAGMANA ™
  21. 21. 11. How do you explain yourself? ZagMana is powerfully creative marketing.
  22. 22. 11a. Craft a trueline that tells why your brand is compelling Trueline: When everybody zigs, ZagMana. Tagline: Powerfully creative marketing
  23. 23. 12. How do you spread the word? ZagMana is represented on Myspace, Facebook, Friendster, YouTube, Twitter, and many other social networks. hopes to keep potential clients informed and help spread the word of mouth.
  24. 24. 13. How do people engage with you? ZagMana engages with its clients personally, creating a strong relationship where creativity flourishes. ZagMana is also active in cyberspace. People can friend ZagMana, or interact with a Facebook app.
  25. 25. 14. What do they experience? ZagMana aims to build relationships with customers, clients and the public through engaging events and by creating radically different marketing strategies.
  26. 26. 15. How do you earn their loyalty? ZagMana is accountable, reliable, responsible. ZagMana builds trust with its clients.
  27. 27. 16. How do you extend your success? X
  28. 28. 17. How do you protect your portfolio? $ $ X
  29. 29. For more information, visit This has been a presentation by Jay Robinson.