CANNONBALL
YOUR STARTUP

What is
branding?
"Your brand is what other people say about you when you're not
in the room" - Jeff Bezos
And what is a brand? A brand is an identity or the face of the
company and the services you provide. Branding plays a
significant role in the success of every business. In the case of
startups, powerful marketing can help boost your brand in its
early stages.
Think again, if you believe branding is not important for a
startup.

Uniqueness
Your unique brand name will
help differentiate your
product to the product of
your competitors.
Identification
Creating and maintaining a
strong visual brand can help
customers easily recognize
your brand.
Recognition
Increase brand recognition to
ensure your brand is at the
forefront of all your
marketing materials.
Goodwill
A brand is a symbol of your
quality. This goodwill can
even ensure the sale of your
slightly pricey product.
Importance of Branding

What
compels
people to
buy?
5% of the consumers purchase a product because of rational
reasons like pricing, features and comfortability.
Whereas, 95% of the consumer buying behavior depends on
how the customer feels subconsciously about your brand.

Consider these while
marketing your brand
Simple yet
catchy name
Pick a name that is easy
to spell, to remember and
open for further
expansions for future.
Have a good
story
A brand story is a
foundation around which
your brand is built and
helps your customer
connect with you.
Collect your
color
Colors are not just visual
aid but also
representations of
feelings, emotions and
experiences.
Mission and
vision
A mission is the objectives
of your brands. A vision is
your future prospects. A
value is your brand voice.

Find your
font
Typography can be
intimidating when you
start making designs and
the choice of fonts speaks
for you.
Model a perfect
logo
Your logo is a simple,
appropriate unique identity
of your brand. The logo
should also project your
ideas.
Involve an
agency
Instead of going through
all the various choices, you
just have to focus on
decision-making.
Maintain the
consistency
It is vital to maintain the
consistency of your brand
as your brand doesn’t stop
developing.

In essence, startup branding startup brands should no longer revolve
around their products or services. It is all about differentiating and
standing out in a competitive, saturated environment.
To know more about how an agency can help you to boost your brand,
reach out to us.

Thank You!
Got Questions?
www.vantageites.com