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What is Media? Understanding Digital Disruption in 2016.
The document discusses digital disruption in media as of 2016, highlighting seven key trends including the rise of mobile usage, the growth of video consumption, and the changing landscape of media ethics. It notes the challenges faced by traditional media in adapting to rapidly evolving audience habits while still being trusted sources of information. The author concludes with a reflection on the current mixed state of media, emphasizing both continuity and challenges in the industry.
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What is Media? Understanding Digital Disruption in 2016.
- 1. Damian Radcliffe /@damianradcliffe April 2016 Digital Disruption in 2016 What Is Media?
- 2. Tech driven medialandscape changing fast
- 3. But we dosee some underlying trends. Disruption happening at different speeds.
- 4. Here are sevenof them.
- 5. “Mobile is eating theworld” Benedict Evans Trend 1
- 7. Trend 2 The growthof video
- 8. Video = 80%of IP Traffic by 2019 + More than Two-Thirds of Global IP Traffic to Originate From Mobile Connections Including Wi-Fi by 2019
- 9. Trend 3 When thesetwo worlds collide…
- 10. A different userexperience
- 12. Much of this drivenby Social Media Trend 4
- 14. Breadth and diversityof usage = challenge
- 15. Trend 5 The newGatekeepers
- 16. Driving publishing methodsand priorities
- 17.
- 18. A battle foreyeballs and revenue
- 19.
- 20. New Platforms +Behaviours = New Ethics
- 21. What does thismean? A few quick thoughts….
- 22. Obligatory use ofthis quote… The future is here. It’s just not evenly distributed. William Gibson
- 23. Where we aretoday - a mixed picture Continuity: 1. Traditional media brands still highly trusted 2. TV still the most important news source 3. Print media employs most / generates most stories Challenges: 1. Old financial models often no longer enough 2. Cultural change, especially in legacy organisations 3. Understanding / adapting to rapidly evolving audience habits
- 24. Old habits diehard… We watch a lot of TV
- 25. Meet the newweb… same as the old web
- 26.
- 27. Thanks for listening. Email:damian.radcliffe@gmail.com Twitter: @damianradcliffe Web: www.damianradcliffe.com
Editor's Notes
- #2Â Image: https://s-media-cache-ak0.pinimg.com/originals/5c/89/19/5c89191d96241167daef330de3d76fba.jpg
- #3Â From Mary Meeker slides 2015
- #6Â http://max.limpag.com/wp-content/uploads/2014/11/mobile-app.jpg
- #8Â Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
- #9Â http://newsroom.cisco.com/press-release-content;jsessionid=0F9A06D2486AE79F5ABC17BDCE30AEDC?type=webcontent&articleId=1644203
- #10Â Image: http://loopme.com/wordpress/wp-content/uploads/2015/08/maxresdefault.jpg
- #11Â https://d3bg2441si4wp3.cloudfront.net/wp-content/uploads/2015/07/23185645/snapchat-roundup-vertical.jpg
- #13Â http://www.executiveplacementsofva.com/wp-content/uploads/2015/09/social-media1.jpg
- #15Â https://recodetech.files.wordpress.com/2015/03/screen-shot-2015-03-25-at-3-36-08-pm.png
- #16Â Now: http://cdn.ulisesinteractive.com/edpformacion/size/w/260x650/img/2014/38/541c3e18782e6.jpg http://cache.emirates247.com/polopoly_fs/1.583314.1452176779!/image/image.jpg
- #17Â What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
- #18Â Image: http://www.scribewise.com/Portals/202647/images/newsroom-big-1.jpg Quote: http://www.cjr.org/the_kicker/is_journalisms_future_bright.php?utm_source=@freepresss
- #19Â http://www.mtrend.cn/uploads/Remote/17691373263492.jpg http://piazzadigitale.corriere.it/files/2016/01/bbbuzz.png https://benanistic.files.wordpress.com/2012/10/innovation-digital.jpg
- #20Â http://3.bp.blogspot.com/-t3Moi9mldRA/VLPFSl0R-QI/AAAAAAAAAGg/9dvIzrkceyA/s1600/ethics%2Bcartoon%2B2.gif
- #21Â Medium: https://medium.com/@emhub/respecting-the-eyewitness-learning-lessons-from-the-paris-shootings-a1391a7cbe23 http://www.theguardian.com/world/2015/jan/12/man-regrets-stupid-decision-to-publish-shocking-film-of-paris-policemans https://www.facebook.com/time/posts/10152658102531491 "I had to speak to someone," Mir said. "I was alone in my flat. I put the video on Facebook. That was my error." Mir said he left the video on Facebook for as little as 15 minutes before thinking the better of it and taking it down. It was too late. The footage had already been shared across the site and someone uploaded it to YouTube. Less than an hour after Mir removed the video from his page, he was startled to find it playing across his television screen. http://bigstory.ap.org/article/5e1ee93021b941629186882f03f1bb79/ap-exclusive-witness-paris-officers-death-regrets-video
- #22Â http://www.bttf.net/v/vspfiles/photos/ADVANCE-C-2.jpg
- #23Â Image: http://il9.picdn.net/shutterstock/videos/287197/thumb/1.jpg?i10c=img.resize(height:160)
- #25 On average, people are consuming traditional TV content – either live or via a timeshifted device – for 223 minutes (3 hours and 43 minutes) every day.
- #26Â http://cdn.shopify.com/s/files/1/0185/5092/products/Page-01-Final_large.png?v=1412193957 http://ichef.bbci.co.uk/news/624/cpsprodpb/117EB/production/_89195617_310462f6-7973-40d9-93a9-1cdbe1c565a6.jpg
- #27Â http://static1.squarespace.com/static/52c1f1abe4b050ec8fccb71a/t/5363fb08e4b0e888e9d86e8a/1399061256824/ http://mcphersonmusic.nz/wp-content/uploads/same-same.jpg
- #28Â http://poster.keepcalmandposters.com/5742859.jpg