Social Media in 2016: key stats and trends
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Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
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Social Media in 2016: key stats and trends
- 1. Usage, trends and developments Damian Radcliffe > @damianradcliffe May 2016 Social Mobile in 2016
- 2. Remember these… First… a little history
- 9. Any others?
- 18. Usage in 2016
- 19. Driven by mobile
- 20. Increasingly connected world Driving new media behaviors. Opportunities/challenges for publishers and brands.
- 22. Globally a diverse picture
- 24. But Facebook still leading the way…
- 25. Global trend “…the younger a Facebook user is, the more likely they are to be using the service more than once a day. Overall, perhaps the most impressive metric is that just 9% of Facebook’s active users select the less-than- weekly option. Compare that to sites like Instagram and Twitter, where about a quarter say this, and the strength of Facebook is clear.”
- 26. Messaging apps increasingly important Jan 16, based on number of monthly active users (in millions)
- 33. Usage in the USA
- 34. In the US most online adults on social
- 35. Led by young people
- 36. And Facebook
- 37. FB has higher reach + frequency of use
- 39. Breadth and diversity of usage
- 43. Huge VC interest: a new tech bubble?
- 46. Driving publishing methods and priorities
- 47. Changing how we find the news
- 48. And what we see…
- 49. Social Media becoming Increasingly video led "The challenge is not to get the story published, but to get the story into people’s feeds — into their Twitter timelines, into their inbox and into their chat." - Zach Seward, Quartz ----------------- Buzzfeed gets: • 50% referrals via mobile • 75% via social BBC News Video on Instagram
- 50. 360 video
- 52. New services and innovations abound
- 54. Opportunity for brands and celebs
- 58. Companies responding to Vertical Viewing Snapchat has told the Daily Mail that on mobile, “vertical video ads have up to [nine times] more completed views than horizontal video ads.”
- 60. What happens next? A few quick thoughts….
- 61. Social Media at/for work
- 62. And for customer service
- 63. News breaks on streaming apps
- 64. What else can we expect?
Editor's Notes
- 10 trends What's the biggest social networks - Top 3? Numbers? Image: http://cdn2.hubspot.net/hubfs/53/social_media-8.png
- It's pretty tough keeping up to date And second guessing On going challenges/impacts
- http://2.bp.blogspot.com/-eke9x3e-gS4/TcOQapvKGLI/AAAAAAAAAMU/Rkj04rJDGic/s1600/Friendster+2.JPG
- https://pbs.twimg.com/media/CgfhwFTXIAAwYwG.jpg:large
- http://i.huffpost.com/gen/1648245/images/o-SOCIAL-MEDIA-ARAB-SPRING-facebook.jpg
- Sohaib Athar (@ReallyVirtual on Twitter) was just “an IT consultant taking a break from the rat-race by hiding in the mountains”, specifically Abbottabad, northern Pakistan. https://tctechcrunch2011.files.wordpress.com/2011/05/tweets.png http://1u88jj3r4db2x4txp44yqfj1.wpengine.netdna-cdn.com/wp-content/uploads/2011/05/really-virtual-3.jpg
- http://remixtheory.net/remixImages/AnalyticsTime3.jpg It's pretty tough keeping up to date And second guessing On going challenges/impacts
- https://assets.entrepreneur.com/content/16x9/822/20150806171757-social-media-iphone-apple-twitter-facebook-instagram.jpeg
- With growth of social on mobile http://static1.1.sqspcdn.com/static/f/1348613/25817213/1420224969150/MEW+slide+1.jpg?token=KXnBq8ufr2fTVVUJSD%2FETZFIYDo%3D
- Surprises? * FB family * Instagram bigger than Twitter. Tumblr? * Chinese networks http://wearesocial.sg/wp-content/uploads/2016/01/Slide036.png
- http://www.globalwebindex.net/blog/whatsapp-usage-highest-in-latam
- http://www.globalwebindex.net/blog/81-of-online-adults-have-a-facebook-account
- http://www.globalwebindex.net/blog/80-percent-of-facebookers-visit-the-service-daily
- http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/
- http://www.adweek.com/prnewser/wp-content/uploads/sites/8/2015/04/social-keyboard.jpg
- If you're online you're on social... http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.48.00.png
- Slight leveling off http://www.smartinsights.com/wp-content/uploads/2015/04/Screen-Shot-2015-10-12-at-15.47.15.png
- Less than 2/3 total pop on social Only half on mobile Here's the scope for growth
- FB daily usage FB fatigue, real, but still popular https://d28wbuch0jlv7v.cloudfront.net/images/infografik/normal/chartoftheday_3740_social_media_engagement_n.jpg
- https://recodetech.files.wordpress.com/2015/03/screen-shot-2015-03-25-at-3-36-08-pm.png
- In the past year, US teens have used Facebook, Twitter, Tumblr and Google + less than they did a year ago, although Facebook continues to be the most used single social network amongst this cohort.
- It's pretty tough keeping up to date And second guessing On going challenges/impacts
- http://venturebeat.com/wp-content/uploads/2015/02/Digi-Capital-unicorns-2015.png
- Now: http://cdn.ulisesinteractive.com/edpformacion/size/w/260x650/img/2014/38/541c3e18782e6.jpg http://cache.emirates247.com/polopoly_fs/1.583314.1452176779!/image/image.jpg
- What is this? Why introduced? Why's this an issue for publishers? FB also including embedded video / autostart + 360 videos (Occulus Rift) http://rack.2.mshcdn.com/media/ZgkyMDE1LzA1LzEzL2FkL05CQ05ld3NGQkluLmM1OTEyLmpwZwpwCXRodW1iCTEyMDB4OTYwMD4/3b9790f2/f46/NBCNewsFBInstant.jpg https://www.design19.org/blog/wp-content/uploads/2015/10/ampproject_design19blog_big.gif
- Video on Social major source of growth Explain how they work - where idea came from BBC Instagram: http://www.websitemagazine.com/images/blog/instafax.jpg
- FB added this in Sept 2015 http://newsroom.fb.com/news/2015/09/introducing-360-video-on-facebook/
- Online video is the most lucrative component of digital advertising. As video ads generate more revenues than their photo and text based counterparts, Facebook is trying to incorporate more and more video oriented content to bring in more ad dollars. Research firm, Forrester Research projects digital ad revenues to touch $12.6 billion by 2019. http://www.zacks.com/stock/news/212689/facebook-fb-goes-full-throttle-with-live-video-viewing
- http://betanews.com/wp-content/uploads/2015/05/periscope-android.jpeg
- https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=imgres&cd=&ved=0ahUKEwjuvZehtf3LAhUD7BQKHS3HAk0QjRwIBw&url=http%3A%2F%2Frecode.net%2F2015%2F10%2F26%2Fsnapchats-new-money-maker-discover-channels-for-advertisers%2F&psig=AFQjCNFY9D1SS98hW_H_feLlGVpifOTaoQ&ust=1460149057070424
- http://www.adweek.com/files/2015_Oct/james-bond-snapchat-hed-2015.png
- https://d3bg2441si4wp3.cloudfront.net/wp-content/uploads/2015/07/23185645/snapchat-roundup-vertical.jpg
- http://www.bttf.net/v/vspfiles/photos/ADVANCE-C-2.jpg
- https://tctechcrunch2011.files.wordpress.com/2016/04/dsc05478.jpg?w=680&h=451
- http://mobilemarketingmagazine.com/wp-content/uploads/2015/08/messaging-apps.png