Social media provides opportunities for participation rather than just one-way communication. It has grown rapidly, with most young people using social networks. While social media ranks low for college research, it can be an important tool for word-of-mouth and peer connections when integrated into a comprehensive strategy, not as the sole strategy. The document provides examples of universities successfully using social media through branded YouTube channels and Facebook pages that engage students and alumni.

1. Social Media What do we know? What should we do? CASE /New York Times Knowledge Network October 27, 2009 Robert M. Moore, Ph.D. Managing Partner

9. Apps and Yield What’s Working?

13. Integrating the media

14. Some Sites to Visit and Steal Ideas From

21. Questions?