The world of digital marketing, in fact the whole job market, can be daunting. For most graduates starting out in the world of work the career path may not be clear. Well hopefully this blog can open your eyes to job prospects within the industry or how you may best use social media marketing for your enterprise.
This presentation was originally given to graduate
24. www.montagecomms.com
HOW BOO MASTERED INSTAGRAM
• Visually appealing subject
• Create compelling brand story
• Post daily
• Target popular hashtags
• Recruit brand advocates
• Grow a large social media
following
• Consider Facebook advertising
• Monetize your brand with E-books
and merchandising
• Look for sponsorship deals
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HOW TO MAKE CASH VLOGGING
• Buy a good camera and
LIGHTING!
• Look at what your favourite
Vloggers do
• Find your voice that is genuine
• Attend Vlogger hangouts
• Go to your settings and ensure that
your videos are monetised
• Look to do reviews and
endorsements
• Use your video or animation skills
to carry out corporate work
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MAKING MONEY FROM YOUR BRAND
• SEO optimise your blog
• Network and guest blog with
industry influencers
• Enter blogging awards
• Post ego posts “my fav top 10..”
• Write an e-book and put it on
Amazon
• Book speaking gigs
• Look at Affiliate programmes
• Consider private ads
• Embed Google Adsense
• Get paid for reviews from brands
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RISE OF VISUAL CONTENT
• Need for good visual content
• 100% more time on web pages
with images
• 85% more likely to buy with
images or video
• Memes are great for link building
• Consider infographics to drive
traffic to your website
• If you are graphic designer - speak
to digital agencies!
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PIN FOR ££££
• Find your niche and passion
• Look to co-create boards with
influencers
• If you have a webshop link to it!
• Recipes with links to products
• Re-pin your products being used
by customers
• Pinterest drives more revenue
online than Facebook in the UK
• Pinterest users spend more than
twice as much as Facebook users
($180 vs. $85)
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YOUR FIRST SOCIAL STRATEGY
• Compelling story and images
• Target influencers and media to
spread your message
• SEO optimise your ‘hub’
• Build your personal brand through
networking
• Guest blog and vlog
• Use images to capture attention
and build links
• Create great video content to keep
people engaged
• Spread the word via social media
channels