<ul><li>Social Media for PRs  </li></ul>Matthew Anderson – Commercial Director Twitter:  @ PRBristolblog   @ Montagecomms ...
 
Social Media Landscape <ul><li>What does social media mean for PRs </li></ul><ul><li>Journalists and social media  </li></...
Perfect Storm for Social Media Pic: Perfect storm – Josh ev9 (Flickr Creative Commons) Media circulations dropping The ris...
Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner  © :  (Via Lars V Dow Jones 2009)
Why social media?  <ul><li>Target opportunities for comment and crisis PR  </li></ul><ul><li>Analyse and secure new channe...
Traditional / Social Media <ul><li>Control in the hands of a few </li></ul><ul><li>Minimal feedback loop </li></ul><ul><li...
Journalists and Social Media http://muckrack.com/ http://www.journalisttweets.com/ http://www.mediaontwitter.com/ 97% jour...
Establish an online PR strategy  <ul><li>Amplify existing PR </li></ul><ul><ul><li>RSS (Really Simple Syndication) </li></...
Publish: communication channels  <ul><li>Online publishers  </li></ul><ul><li>Search engines </li></ul><ul><li>Bloggers </...
Publish: Social Media Release <ul><li>Social bookmarking allows users to 'tag' the SMR using social bookmarking sites </li...
Enhance: Amplify existing PR <ul><li>RSS (Really Simple Syndication)  </li></ul><ul><li>Sub-sites providing rich content a...
Co-publish: Social news  <ul><li>Digg - Telegraph /Mail </li></ul><ul><li>Reddit - Guardian  </li></ul><ul><li>Fark - Sun ...
Enhance <ul><li>Twitter – Tweet your links! </li></ul><ul><li>Wikipedia </li></ul><ul><li>Use your network – Facebook / Li...
Case study:Dominos Pizza  <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.”   (Brian Solis...
Case study: South West RDA <ul><li>Shrinking regional media </li></ul><ul><li>Bloggers on the rise </li></ul><ul><li>Need ...
Top Tips  <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broadcast” - star...
Monitoring <ul><li>Sentiment  – What are people saying about your brand?  </li></ul><ul><li>Engagement  – How loyal is you...
<ul><li>Questions </li></ul>Matthew Anderson – Commercial Director Twitter:  @ PRBristolblog   @ Montagecomms Linkedin:  h...
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Social Media For PRs

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Free social media seminar for PRs, held at the eoffice on the 29th May 2009. by Social Media Eye and Montage Communications.

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  • Social Media For PRs

    1. 1. <ul><li>Social Media for PRs </li></ul>Matthew Anderson – Commercial Director Twitter: @ PRBristolblog @ Montagecomms Linkedin: http://www.linkedin.com/in/montagecommunications Skype: matt2006montage Tel: 07747048731 / Email: [email_address]
    2. 3. Social Media Landscape <ul><li>What does social media mean for PRs </li></ul><ul><li>Journalists and social media </li></ul><ul><li>Listen and be part the conversation! </li></ul><ul><li>Tactics / strategy </li></ul><ul><li>Case studies </li></ul><ul><li>Monitoring </li></ul>Pic: Extanz (Flickr CC)
    3. 4. Perfect Storm for Social Media Pic: Perfect storm – Josh ev9 (Flickr Creative Commons) Media circulations dropping The rise of Twitter 2,656 % Advertising falling off a cliff Paid for news a “luxury” Facebook hits 200m users Oh My News International ITV regional news gone by 2014 WDP site dropped and the paper? Rupert Murdoch wants to charge for news online
    4. 5. Marketing Managers – Social Media Source: Social Media Marketing Report Micheal A Stelzner © : (Via Lars V Dow Jones 2009)
    5. 6. Why social media? <ul><li>Target opportunities for comment and crisis PR </li></ul><ul><li>Analyse and secure new channels online </li></ul><ul><li>Amplify your existing PR campaigns </li></ul><ul><li>Provide real time insight into a client’s brand </li></ul><ul><li>Develop targeted blogging strategies for your clients </li></ul><ul><li>Show your clients that you are cutting edge! </li></ul>
    6. 7. Traditional / Social Media <ul><li>Control in the hands of a few </li></ul><ul><li>Minimal feedback loop </li></ul><ul><li>Small clique of contacts </li></ul><ul><li>Many publishers </li></ul><ul><li>Conversation is KING </li></ul><ul><li>An opportunity or threat to corporations </li></ul>
    7. 8. Journalists and Social Media http://muckrack.com/ http://www.journalisttweets.com/ http://www.mediaontwitter.com/ 97% journalists source story information 63% source press releases online Stats: Conversation Age - 2008
    8. 9. Establish an online PR strategy <ul><li>Amplify existing PR </li></ul><ul><ul><li>RSS (Really Simple Syndication) </li></ul></ul><ul><ul><li>Blogging relations </li></ul></ul><ul><li>Online reputation enrichment </li></ul><ul><li>Accessible content </li></ul><ul><li>Build a wide social network through stakeholders </li></ul><ul><li>Establish trust and authority online </li></ul>Publish Enhance Co-create Promote!
    9. 10. Publish: communication channels <ul><li>Online publishers </li></ul><ul><li>Search engines </li></ul><ul><li>Bloggers </li></ul><ul><li>Forums </li></ul><ul><li>Social media networks </li></ul><ul><li>Social news sites </li></ul><ul><li>RSS (Really simple syndication) </li></ul>     Uploaded on October 15, 2008 Matt Hamm
    10. 11. Publish: Social Media Release <ul><li>Social bookmarking allows users to 'tag' the SMR using social bookmarking sites </li></ul><ul><li>Multimedia element </li></ul><ul><li>Hyperlinks in the copy </li></ul><ul><li>RSS feeds to allow subscribers to receive updated content </li></ul><ul><li>Technorati tags </li></ul><ul><li>Branded SMR with the client logo </li></ul><ul><li>SEO benefits </li></ul>
    11. 12. Enhance: Amplify existing PR <ul><li>RSS (Really Simple Syndication) </li></ul><ul><li>Sub-sites providing rich content and signposting to stakeholders (Flickr) </li></ul><ul><ul><li>Flickr – 40M </li></ul></ul><ul><ul><li>You Tube – 80 M </li></ul></ul><ul><ul><li>Delicious – 1 M </li></ul></ul><ul><li>Allow bookmarking by readers (Let them do the work!) </li></ul>
    12. 13. Co-publish: Social news <ul><li>Digg - Telegraph /Mail </li></ul><ul><li>Reddit - Guardian </li></ul><ul><li>Fark - Sun </li></ul><ul><li>Current - Huffington Post </li></ul><ul><li>Stumbleupon - Times </li></ul><ul><li>Newsvine – BBC / Guardian </li></ul><ul><li>PRBristol.co.uk / Friday </li></ul>75,000 / day Source: Paul Bradshaw: Online Journalism blog 2008 / 2009
    13. 14. Enhance <ul><li>Twitter – Tweet your links! </li></ul><ul><li>Wikipedia </li></ul><ul><li>Use your network – Facebook / Linked in </li></ul><ul><li>Mention in print / broadcast PR </li></ul><ul><li>Word of mouth mouse! </li></ul>
    14. 15. Case study:Dominos Pizza <ul><li>“ Domino’s brand cultivated over 49 years…damaged in 30 minutes or less.” (Brian Solis) </li></ul><ul><li>562,627 views (8am) </li></ul><ul><li>636,000 views (11:15am) </li></ul><ul><li>690,000 views (1pm) </li></ul><ul><li>728,816 views (3pm) </li></ul><ul><li>745,679 views (5pm) </li></ul><ul><li>930,390 views (9:30pm) </li></ul>
    15. 16. Case study: South West RDA <ul><li>Shrinking regional media </li></ul><ul><li>Bloggers on the rise </li></ul><ul><li>Need to be seen to listen </li></ul><ul><li>Increase stakeholder support </li></ul><ul><li>Monitor and learn </li></ul><ul><li>Publish and contribute </li></ul><ul><li>Blog and consult </li></ul>
    16. 17. Top Tips <ul><li>Listen & lurk first! </li></ul><ul><li>Find your influencers </li></ul><ul><li>Do not “broadcast” - start a conversation </li></ul><ul><li>Bloggers are as powerful as journalists </li></ul><ul><li>Content is KING! </li></ul>
    17. 18. Monitoring <ul><li>Sentiment – What are people saying about your brand? </li></ul><ul><li>Engagement – How loyal is your target audience? </li></ul><ul><li>Online buzz – How many people are talking about your brand / organisation and where? </li></ul><ul><li>Evangelists – Who is pro your brand and becoming online ambassadors? </li></ul><ul><li>Influencers – Who are the most influential bloggers that are talking about your brand? </li></ul><ul><li>Share of voice – What percentage of the online conversation does your brand / organisation have compared to its  competitors? </li></ul><ul><li>News commentary and recommendations for PR / advertising strategies </li></ul>
    18. 19. <ul><li>Questions </li></ul>Matthew Anderson – Commercial Director Twitter: @ PRBristolblog @ Montagecomms Linkedin: http://www.linkedin.com/in/montagecommunications Skype: matt2006montage Tel: 07747048731 / Email: [email_address]

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