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Effective Social Media Implementation and Measurement #ConnectIDEA

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Effective Social Media Implementation and Measurement. How to achieve an effective implementation of corporate and brand social media in organisations. What to measure for success. Given at InDigital East Anglia's #ConnectIDEA

Published in: Marketing, Business, Technology

Effective Social Media Implementation and Measurement #ConnectIDEA

  1. 1. Implementation, Measurement and ROI. CommunicationsCommunications social media consumer PR
  2. 2. Two vital principles for social media to succeed
  3. 3. 5 meme tell-tale symptoms of social media failure
  4. 4. You don’t have the resource or time
  5. 5. How to implement social media successfully
  6. 6. • Business mission and goals means that the boss will be interested! • Department goals will help buy in from e.g. customer services! • Translate business goals into tangible social media goals e.g. email subscriptions ! • Devise tactics to achieve metrics ! • SMART social media metrics to make sales
  7. 7. The SMART solution to metrics ! • Specific - targeting the area one needs to measure e.g department ! • Measurable and easy to collect accurate data! • Actionable and easy to understand! • Relevant stats to business aims! • Timely in that one can get data when they need it. It’s real time. Can we put an x through the above!
  8. 8. Monitor and give your staff the tools for the job Free social media tools: ! •Topsy ! •Social Mention ! •Cyfe ! ! Paid for tools: ! ! •Hootsuite / Sproutsocial ! •Ubervu / Radion 6 ! ! CRM: ! ! •ContactZilla ! •Sales Force ! •PipeDrive ! ! Analytics - E-commerce ! ! - Google Analytics ‘social signals and goals’! - Webtrends Not Sure About Staff on Social Media
  9. 9. Take social media seriously with business aims •Customer service ! ! •Industry trends ! ! •Competitor analysis ! ! •Customer research ! ! •Product development ! ! •SALES Intern ! IPad
  10. 10. Thank You ! @MRMattAnderson ! uk.linkedin.com/in/ montagecommunications/

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