SlideShare a Scribd company logo
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Your future is what
ever you make.
Image source: dallasleaguetennis.blogspot.com
So make it a good one!
John Louie dela Vega
Blogger, Internet TV
Host, Section Editor, PR
Consultant
Image source: services.flikie.com
*CONVENTIONAL, *ACCUSTO
MED,
Image source: markofthesaints.deviantart.com
THE USE OF ANTIQUATED
SYSTEM OF BUSINESS
THINKING AND APPROACH—
USEFUL BUT LIMITED.
GETTING SOCIAL:SOYSAL
A SHIFT IN THE TRADITIONAL
BUSINESS MINDSET
Image source: seorcher.com
DIGITAL VS TRADITIONAL
Image source: www.businessnewsdaily.com
How to drive
More customers?
• Utilizes direct sales
strategy, TV, radio, mail, collateral,
and print advertising
• Tangible; traditional marketing
offers hard copy material.
• Expensive.
• Traditional marketing is usually
forced upon the consumer.
• Difficult to track real quantitative
results.
• Utilizes strategies like website
creation, SEO, banner ads, social
media, pay-per-click advertising, and
email marketing.
• Social media, which is essentially
word-of-mouth marketing.
• Inexpensive.
• Data and results are available
immediately.
• Know demographics to accurately
reach target market.
Image source: www.businessnewsdaily.com
Image source: www.hdwallpapersdepotpro.com
KEEP
CALMAND
BLOG
ON
Blogging and Blog Conferences
There are millions of them—where did they all
come from? What do they do?
Camille
co
Co’s Designs
With a degree in management and
a fashion line under her
belt, designer Camille Co still finds
time to share her style with the
world through blogging.
25, self-taught designer, stylist, model, and blogger
BLOGGING SUCCESS STORY:
Image source: www.itscamilleco.com
Blogging
is an interactive form
of publishing content
on the web. It comes
from the term "web
log." The act of
blogging dates back
to the late 1990s, and
has become a
dominant way of self-
publishing in the
2000s.
“
”
SAMPLE BLOG TEMPLATE
Most people read
BLOGS MORE THAN
once a day.
Image source: www.seorcher.com
Image source: www.seorcher.com
EXERPT : Pearl milk tea got its name from
the drink’s frothy finish—boba, the foam that
forms when the teas are mix with ice, thus
creating “bubbles.”
bit.ly/milkteapangasinan
Making Sense Out of Milk Tea
BLOGGER OPPORTUNITIES
Video-Blogs
are an increasingly
popular form
of business-to-
consumer
communication that
offers significant
advantages when
paired with standard
website and social
media
marketing activities.
VLOGGING in scheduled
intervals creates a pattern
of behavior that a potential
customer can trace and
allows them to draw the
following conclusions:
• You are up to date on
current industry matters.
• You create a sense of
company consistency.
• You are dedicated to outward customer
communication efforts.
• Your company demonstrates follow-
through over a long-term period.
• Make it short yet accurate.
• Create searchable titles.
• Don’t discharge too many
information.
• Create content regularly.
EFFECTIVE
Vlogging Tips

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Businesses Going Beyond Traditional Media

  • 1. Your future is what ever you make. Image source: dallasleaguetennis.blogspot.com So make it a good one! John Louie dela Vega Blogger, Internet TV Host, Section Editor, PR Consultant
  • 3. Image source: markofthesaints.deviantart.com THE USE OF ANTIQUATED SYSTEM OF BUSINESS THINKING AND APPROACH— USEFUL BUT LIMITED.
  • 4. GETTING SOCIAL:SOYSAL A SHIFT IN THE TRADITIONAL BUSINESS MINDSET Image source: seorcher.com
  • 5. DIGITAL VS TRADITIONAL Image source: www.businessnewsdaily.com How to drive More customers?
  • 6. • Utilizes direct sales strategy, TV, radio, mail, collateral, and print advertising • Tangible; traditional marketing offers hard copy material. • Expensive. • Traditional marketing is usually forced upon the consumer. • Difficult to track real quantitative results. • Utilizes strategies like website creation, SEO, banner ads, social media, pay-per-click advertising, and email marketing. • Social media, which is essentially word-of-mouth marketing. • Inexpensive. • Data and results are available immediately. • Know demographics to accurately reach target market. Image source: www.businessnewsdaily.com
  • 7. Image source: www.hdwallpapersdepotpro.com KEEP CALMAND BLOG ON Blogging and Blog Conferences There are millions of them—where did they all come from? What do they do?
  • 8. Camille co Co’s Designs With a degree in management and a fashion line under her belt, designer Camille Co still finds time to share her style with the world through blogging. 25, self-taught designer, stylist, model, and blogger BLOGGING SUCCESS STORY: Image source: www.itscamilleco.com
  • 9. Blogging is an interactive form of publishing content on the web. It comes from the term "web log." The act of blogging dates back to the late 1990s, and has become a dominant way of self- publishing in the 2000s. “ ” SAMPLE BLOG TEMPLATE
  • 10. Most people read BLOGS MORE THAN once a day. Image source: www.seorcher.com
  • 12. EXERPT : Pearl milk tea got its name from the drink’s frothy finish—boba, the foam that forms when the teas are mix with ice, thus creating “bubbles.” bit.ly/milkteapangasinan Making Sense Out of Milk Tea BLOGGER OPPORTUNITIES
  • 13. Video-Blogs are an increasingly popular form of business-to- consumer communication that offers significant advantages when paired with standard website and social media marketing activities.
  • 14. VLOGGING in scheduled intervals creates a pattern of behavior that a potential customer can trace and allows them to draw the following conclusions: • You are up to date on current industry matters. • You create a sense of company consistency. • You are dedicated to outward customer communication efforts. • Your company demonstrates follow- through over a long-term period.
  • 15. • Make it short yet accurate. • Create searchable titles. • Don’t discharge too many information. • Create content regularly. EFFECTIVE Vlogging Tips