Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Businesses Going Beyond Traditional Media
1. Your future is what
ever you make.
Image source: dallasleaguetennis.blogspot.com
So make it a good one!
John Louie dela Vega
Blogger, Internet TV
Host, Section Editor, PR
Consultant
6. • Utilizes direct sales
strategy, TV, radio, mail, collateral,
and print advertising
• Tangible; traditional marketing
offers hard copy material.
• Expensive.
• Traditional marketing is usually
forced upon the consumer.
• Difficult to track real quantitative
results.
• Utilizes strategies like website
creation, SEO, banner ads, social
media, pay-per-click advertising, and
email marketing.
• Social media, which is essentially
word-of-mouth marketing.
• Inexpensive.
• Data and results are available
immediately.
• Know demographics to accurately
reach target market.
Image source: www.businessnewsdaily.com
8. Camille
co
Co’s Designs
With a degree in management and
a fashion line under her
belt, designer Camille Co still finds
time to share her style with the
world through blogging.
25, self-taught designer, stylist, model, and blogger
BLOGGING SUCCESS STORY:
Image source: www.itscamilleco.com
9. Blogging
is an interactive form
of publishing content
on the web. It comes
from the term "web
log." The act of
blogging dates back
to the late 1990s, and
has become a
dominant way of self-
publishing in the
2000s.
“
”
SAMPLE BLOG TEMPLATE
12. EXERPT : Pearl milk tea got its name from
the drink’s frothy finish—boba, the foam that
forms when the teas are mix with ice, thus
creating “bubbles.”
bit.ly/milkteapangasinan
Making Sense Out of Milk Tea
BLOGGER OPPORTUNITIES
13. Video-Blogs
are an increasingly
popular form
of business-to-
consumer
communication that
offers significant
advantages when
paired with standard
website and social
media
marketing activities.
14. VLOGGING in scheduled
intervals creates a pattern
of behavior that a potential
customer can trace and
allows them to draw the
following conclusions:
• You are up to date on
current industry matters.
• You create a sense of
company consistency.
• You are dedicated to outward customer
communication efforts.
• Your company demonstrates follow-
through over a long-term period.
15. • Make it short yet accurate.
• Create searchable titles.
• Don’t discharge too many
information.
• Create content regularly.
EFFECTIVE
Vlogging Tips