3. Table of Contents CoreTech LOUNGE
Section No. Slide Name Slide No.
CoreTech Lounge Architectural Layout
1. 3
2. Project Rationale & Marketing Timeline 4
3. Prototype 1.0 Survey & Interview Assessment, N= xx 5
4. Business Model: Key Partners & Key Activities 6
5. Business Model: Key Resources 7
6. Business Model: Customer Relationships 8
7. Business Model: Channels & Revenue Streams 9
8. Business Model: Cost Structure 10
by Team Creativity
4. CoreTech LOUNGE
Project Rationale
• Most travelers dread waiting long hours, sometimes
days, between flights.
• Travelers are required to constantly be aware of
flight updates.
• Current waiting areas, food courts, bars, or mobile
workstations are boring, distasteful, noisy,
uncomfortable, and separated.
• Per Diem services, such as, Wifi are costly.
• Airline exclusive lounges promise a higher quality of
comfort and amenities, but the costs are prohibitive
for most travelers.
5. CoreTech LOUNGE
Design Fee | $10 per hour ?!?!
An aesthetically enticing space for travelers to relax,
sleep, enjoy delicious food and beverages, and be
productive in state of the art workstations at an
affordable price.
Market Research & Timeline Week 1 Week 2
1. Electronic Survey Y= 42
2. Face to Face Interviews Y=5
Findings – Week 1:
•Most travelers are interested in instant notification of when their flight is ready to board.
•Desire access to activities or services while waiting for departing flights
•Do not want fees added to their airline ticket for improved services
6. Business Model CoreTech LOUNGE
Key Partnership
• Airlines
Key Activities
• Airports
• Airport Stores • Food and Alcohol Management
• Marketing agencies • Wi-Fi Management
• Programming company • Mobile Application Design & Management
• IT expert/ IT company • Interior Design/Facilities Management
• Design furniture company • Style and culture Trending
• Food catering • Promotion Management
• Educate and Train Staff
7. Business Model CoreTech LOUNGE
Key Resources
• All-in-one airport facilities
• Contemporary design
• Fast and free Wi-fi, also workstations with the latest technology
• Lounge area, comfortable and relaxing environment with ambient
music and recliners
• Feel-good environment, affordable luxury feeling
• Free coffee service, also offering sandwiches/snacks for affordable
prices
8. Business Model CoreTech LOUNGE
Value Propositions
• A lounge area offering amenities to travelers at a low cost.
Amenities include:
Productivity Dining
- Workstation for rent - Tasty treats
- Print-on-demand - Fully stocked premium bar
- Wi-Fi -Fine dining
- Fax Services
Personal Assistance
Relaxation
- Mobile app that let travelers
- Massage
know when the flight is
- Private rooms to sleep
boarding
- Showers ????????????????
9. Business Model CoreTech LOUNGE
Customer Relationships
Advertisement
• FB/Twitter/Linkedin
• Airline websites,
• Email/Search engine marketing
• Cheap travel sites like
Expedia, - Hotwire, etc. • Create a website/blog
• Cabs, buses, shuttles
• Emails that are sent Maintain relationships by:
weekly to airline subscribers • Sending email offers of discounts/
• Travel magazines coupons
• Negotiate with airline to discuss a
discount for frequent flyers
10. Business Model CoreTech LOUNGE
Channels
• Service delivered by visiting the facility
Revenue Streams
• Mobile/app revenue • Food/Drink area
• Physical Space Revenue • Posters/mini-billboards
in the lounge
• Corporate sponsored lounge area
• Wi-Fi
• TV’s/Monitors showing
arrival/departure information,
periodically, ads/commercials will come
on the screens
11. Business Model CoreTech LOUNGE
Cost Structure
Initial personnel
• iOS Developer: 6400$ /app Physical space
• Android Developer: 6400$ /app • Rent: 50$/m2 and month
• Web Developer: 2000$ /website • Utilities (electricity, internet...)
• People in charge of the place. ? • Furniture
• Domain Registration: 15$/year • Virtual Structure
• Web Hosting: 90$/year • iOS Developer account: 99$ /year
• Service personnel, administrative • Android Developer account: 25$
registration fee.
12. Welcome to the new concept of
an airport lounge
CoreTech LOUNGE
