Richard Banfield's presentation from the Care Innovators Conference, Health, IT, UX & Design 2011. Discover how and why user experience design can transform the way our healthcare system works via web applications, mobile apps, and websites.
11. Agile & agile
Iterative design
Time to market
Closer collaboration
Control
The Edge
12. Customer is closer
Less distortion
On the front line
Change is easier
Red carpet treatment for product design
13. - Typical Approach-
High cost of!
customer and tech
support!
High-touch
Support
Product
(Tech and UI)
Customer !
experience!
overlooked!
Sales &
Long sales cycles, ! Marketing
High CAC!
14. - User Centric Approach -
Reduced costs to!
support client !
requests & content!
development!
Product
(Tech and UI)
High-touch
Support
Improved client!
Sales &
loyalty & LTV!
Marketing
Short sales cycles!
& CAC!