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- Why does -
EXPERIENCE	

  DESIGN MATTER	

   IN HEALTHCARE	





                      fresh tilled soil
-  Empirical Creativity -

Design / Tech / Biz	

  400+ projects	

    85 clients	

 UX/UI focused	


                 The ‘SEAL Team Six’ of UI design
-  Who cares about UI/UX? -


           Fortune 500	

VC backed Startups	

 +	

  Category Leaders	

 =	



                        Strategic differentiator
What has changed?	





              Apart from everything
Agile 	

       MEET	

User Experience	

                  A love story
BRAND	

    IS THE	

Experience	


     …and it can never be done in reverse
COMING SOON:	


   MORE	

MOBILE USERS	

     SUMMER 2015	



             Available on a device near you
What is included?	





             …and who’s responsible?
Product vision	

 User journeys	

Design iteration	

Front-end Dev	

  Integration	


    The framework… ‘frame’ being the key word
Why bother?	





         Oh, brother! More work?
Agile & agile	

  Iterative design	

  Time to market	

Closer collaboration	

      Control	

                    The Edge
Customer is closer	

  Less distortion	

 On the front line	

 Change is easier	


       Red carpet treatment for product design
- Typical Approach-
                                            High cost of!
                                          customer and tech
                                              support!
               High-touch
                Support
            Product
                                 (Tech and UI)

                                                  Customer !
                                                  experience!
                                                  overlooked!
                              Sales & 
Long sales cycles, !         Marketing
    High CAC!
- User Centric Approach -
 Reduced costs to!
   support client !
requests & content!
    development!

                                    Product
                                 (Tech and UI)
                High-touch
                 Support

                                                  Improved client!
                          Sales & 
                loyalty & LTV!
                         Marketing
Short sales cycles!
      & CAC!
Where do you start?	





              At the beginning, right?
Evernote

Understand
 the facts
 about each
 platform
 and how
 it’s used	




                @freshtilledsoil
Home Depot

What are
 each of the
 platform’s
 physical
 limitations	





                  @freshtilledsoil
FitOrbit

Plan for
 each step
 from the
 moment a
 user starts
 their
 journey	


               @freshtilledsoil
1                   6

            2




    3

                        8
                7


            4




        5
1                   6

            2




    3

                        ?
                         ?
                7


            4




        5
Mobile

Simple tasks	

Bold alerts	

Push notifications	

Read bias	

Synchronize 	



                  @freshtilledsoil
Key takeaways	





           Mmmmm, I love pizza!
-  Key Takeaways -


   Design	

EXPERIENCES	

   NOT JUST PAGES	



    It’s what they say after you leave the room
-  Key Takeaways -


  Deliver	

JOURNEYS	

   WITH A GOAL	



    Align your purpose with their purpose
-  Key Takeaways -


 Determine	

RELEVANCY	

  ON EACH DEVICE	



                        When in Rome…
-  Thank You -


Questions?




  @freshtilledsoil

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User Experience Design In Healthcare | Fresh Tilled Soil

  • 1. - Why does - EXPERIENCE DESIGN MATTER IN HEALTHCARE fresh tilled soil
  • 2. -  Empirical Creativity - Design / Tech / Biz 400+ projects 85 clients UX/UI focused The ‘SEAL Team Six’ of UI design
  • 3. -  Who cares about UI/UX? - Fortune 500 VC backed Startups + Category Leaders = Strategic differentiator
  • 4. What has changed? Apart from everything
  • 5. Agile MEET User Experience A love story
  • 6. BRAND IS THE Experience …and it can never be done in reverse
  • 7. COMING SOON: MORE MOBILE USERS SUMMER 2015 Available on a device near you
  • 8. What is included? …and who’s responsible?
  • 9. Product vision User journeys Design iteration Front-end Dev Integration The framework… ‘frame’ being the key word
  • 10. Why bother? Oh, brother! More work?
  • 11. Agile & agile Iterative design Time to market Closer collaboration Control The Edge
  • 12. Customer is closer Less distortion On the front line Change is easier Red carpet treatment for product design
  • 13. - Typical Approach- High cost of! customer and tech support! High-touch Support Product (Tech and UI) Customer ! experience! overlooked! Sales & Long sales cycles, ! Marketing High CAC!
  • 14. - User Centric Approach - Reduced costs to! support client ! requests & content! development! Product (Tech and UI) High-touch Support Improved client! Sales & loyalty & LTV! Marketing Short sales cycles! & CAC!
  • 15. Where do you start? At the beginning, right?
  • 16. Evernote Understand the facts about each platform and how it’s used @freshtilledsoil
  • 17. Home Depot What are each of the platform’s physical limitations @freshtilledsoil
  • 18. FitOrbit Plan for each step from the moment a user starts their journey @freshtilledsoil
  • 19. 1 6 2 3 8 7 4 5
  • 20. 1 6 2 3 ? ? 7 4 5
  • 21. Mobile Simple tasks Bold alerts Push notifications Read bias Synchronize @freshtilledsoil
  • 22.
  • 23. Key takeaways Mmmmm, I love pizza!
  • 24. -  Key Takeaways - Design EXPERIENCES NOT JUST PAGES It’s what they say after you leave the room
  • 25. -  Key Takeaways - Deliver JOURNEYS WITH A GOAL Align your purpose with their purpose
  • 26. -  Key Takeaways - Determine RELEVANCY ON EACH DEVICE When in Rome…
  • 27. -  Thank You - Questions? @freshtilledsoil