Museum mobile tour - content production and delivery process chart

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A chart to help museums plan mobile tours. The chart provides tips to consider when producing content, a list of considerations to keep in mind when thinking about what mobile platform the tour will be delivered on, considerations for whether the museum will provide the device or whether the visitor will, and marketing, sales and distribution considerations.

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Museum mobile tour - content production and delivery process chart

  1. 1. Mobile | Content Production and Delivery ProcessContent: Script Content: Media Publishing to Hardware Mktg, Sales &Development Production devices Provisioning DistributionWrite for the Ear Use Delivery Museum owned Distribution• 200 words = 90 Professionals • Audio only or Visitor owned? • Museum ownedseconds of audio = Because your • Smartphone devices on-siteone stop. reputation matters - App • Website If Museum owned:• Your words will be - Optimized Website • Podcast • Procurementheard not read. • Voice & acting • Cell • App Store • Protective cases• Talk to the listener talent t l t • Wifi • iT iTunes - Add 30% to costnot at them. • Audio recording Content Mgmt • Museum 411 hosted • Distribution• Each stop = a story. and engineering in • Antenna Audio • Administration &• No jargon. sound studio Marketing • In-house maintenance• Go easy on the • Field recordingg • Brochures • Museum 411 - Rechargingdates and data. • Field video shoot • OnCell - Patching • iTunes•Keep it simple in • Digitize audio • TAP • Replacement • On-site signage andterms of word and archives (interviews, • Tristan Interactive - Loss promotionsentence length. speeches, etc.) • Toura - Breakage • Tour maps•Cut script in ½ and • Music or sound • etc. … - Add 30% to cost • Websitecut it in ½ again. effects• First show, then Devices • Digitize images •iPhonetell. Orient the • Editing •iPodlistener to the thing • Create stops •iPadthey are seeing. • Create output files •Android• Rehearse – edit – •Blackberryrehearse again. •Nokia •Feature phone Rose.Sherman@mnhs.org May 2011

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