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Video Marketing for Real Estate

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Video Marketing for Real Estate

  1. 1. Please silence your cellphones . . . http://www.youtube.com/watch?v=HNPNuiMlp0Y
  2. 2. What are the WORLD’s (2) largest search engines? YouTube, a seven-year-old video-sharing website has become the2nd largest search engine in the world with 2 BILLION views per day, up 50% percent since 2009!
  3. 3. Why Use Video . . . http://youtu.be/Ieaetny5VWs?t=1m30s
  4. 4. Types of Video for Real Estate HOME MARKETING  Home Listing Tours – It makes it much easier to  INTERVIEWS highlight features of the home you can’t point out easily with standard photography or MLS  Agent Interviews sheets.  Highlight Your Unique Skills CITY & NEIGHBORHOODS  Client Testimonials  Transportation  It’s always better to hear someone else brag about your skills than yourself.  Local Events – Festivals, etc  Parks & Recreation  Trade Professionals Interviews  Local Markets – Grocery Stores and Farmers  Highlight YOUR Team of Skilled Markets Professionals. It will make you look well established and your preferred vendors will  Popular Restaurants – Owners Will Love You for LOVE you for it! FREE Advertising  Shopping  VIDEO BLOGGING  The Arts -  People are spending more time watching Museums, Theatre, Galleries, Neighborhoods video than reading blog posts these days like NODA and that number is only expected to  Highlight Your Own Neighborhood and Become increase. the Go-To Professional
  5. 5. Equipment• Video Camera • Smart Phone Device Such As iPhone or Android • Point-and-Shoot Digital Camera • Digital SLR for Higher Quality• A Computer• Movie Software (optional) • iMovie on the MAC • Windows Media on the PC
  6. 6. Additional Equipment • iPhone Accessories - HDHat.com • Wide Angle Lens • Video Stabilizer • Audio Adapters for Better Sound Quality • Tripod
  7. 7. Joby GorillaMobile – TRIPOD - $40
  8. 8. OWELO Bubo – Lens Adapter - $160 - $170
  9. 9. Belkin LiveAction Camera Grip - $50
  10. 10. Kogeto Dot – PANORAMICS - $80
  11. 11. Camera Table Dolly - $90
  12. 12. How To Make AYouTube Account If You Have a Gmail Account, You Already Have a YouTube Account … You Just Need to “Sign In”If You Don’t, Go To YouTube.com and CLICK “Create Account”
  13. 13. www.eyejot.com FREE online video messaging platformRecord up-to a 5 minute video tosend to clients, family or friends Now available on mobile iOS mobile devices including the iPhone and iPad - $3.99
  14. 14. www.bombbomb. com/realestate$20/month, but use the code“Tech Savvy” and get 40% off Advanced video emailing platform Allows for customization for increased branding
  15. 15. OR . . . HIRE A PROFESSIONALADVANTAGES DISADVANTAGES SAVE TIME – Time is Money!  Less Personalized High Quality  Takes YOU Out of The Picture  Video Itself  Expensive  Professional Narration  They Can Miss Important Lack of Tools or Skills Features If You Forget to Tell Money Back Guarantee Them About Them
  16. 16. HDhat.comReal Estate Video  Up To 10 Min of Video  Video Stabilization  Professional Narration  Syndication  Aerial Imagine  Branded & Unbranded Versions  School & Property Info $29.95-$49.95  Background Music
  17. 17. Amazing Video PRICING Tours  Steve Schwartz <2,500 sf = $199 https://www.facebook.com/st 2,500 – 5000 sf = $249 eve.k.schwartz 5,000 – 7,500 = $299  Local!!! 7,500 + = $349  Affordable?
  18. 18. Feature Client Testimonials http://www.youtube.com/watch?v=dx-RF_WuDP0
  19. 19. Feature Home Tours ofYour Listings http://www.youtube.com/watch?v=Wxjm5Uy4uEs
  20. 20. Be Sure To UploadYour Videos To SocialMedia Sites … LikeFacebook
  21. 21. Technology Disclaimer: Select the APPROPRIATE formof technology based on YOUR client’s needs! http://www.youtube.com/watch?v=GAx845QaOck

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