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OD-LITES
A light, mass, dynamic,
On Demand Light In Transit
Entertainment System
By Abhinav Kumar
Uninterrupted Movie
@ Airport Waiting Lounge

User

System

Movie
Session

ODLITES
@
Airport

ODLITES
@
Aircraft

ODLITES
@
Departure
Uninterrupted Movie
@ Aircraft Cabin - In Flight

User

System

Movie
Session

ODLITES
@
Airport

ODLITES
@
Aircraft

ODLITES
@
Departure
Uninterrupted Movie
@ Departure waiting for luggage

User

System

Movie
Session

ODLITES
@
Airport

ODLITES
@
Aircraft

ODLITES
@
Departure
What is it ?
• OD-LITES provide uninterrupted entertainment on the go.
• For travelers who are on LCC, trains and buses, entertainment is limited to
watching outside window of the carrier or getting engaged with their cell
phone contents or simply fidgeting with the mobile connection in remote
areas or over sea.
• Even if the connection is available and good, the charges and tariff doesn’t
give the luxury to enjoy non stop entertainment sourced from internet.
• OD-LITES takes a step into this gap and provides on demand
entertainment system, which is available for people travelling, from the
point of origin to the point of departure, without the need of an active
internet connection.
• OD-LITES is a lite solution in multi billion dollar “in flight entertainment”
industry.
• OD-LITES gives a new reason for airline carrier to make revenues and
provide value added services.
In a Nutshell
• OD – OnDemand , People can choose the content they
wish to consume. From latest news to movies, music,
books and magazines
• L – Light in terms of installation, in terms of cost
efficiency and maintenance for the service providers.
• IT – In Transit meaning is available for the mass who
have least access to Internet, of where internet is not
allowed and areas where connectivity is low.
• ES – Entertainment System, A system which allows the
entertainment content to be easily refreshed, securely
broadcasted without compromising the user
experience.
Architecture

Content
Provider

Wifi
BT
Wired

Cloud

Personal
Playlist

Cloud
Server

Browser
/App

Internet

Device

No Internet
Local
Server

Personal
Playlist
Official
Playlist

Encrypted
Offline
Storage
Salient Features
• Uninterrupted entertainment experience from
boarding till disembarking and even at home.
• Availability of large database of high quality latest
content, at the same time preserving copyrights by
encryption and read only access.
• Multiple playlist availability in the cloud.
• Choice of choosing which playlist to sync with local
cloud server.
• Persistence of online playlist for each account in cloud.
• SaaS model of browsing and consuming content via
Browser or App.
Who is the consumer?
•
•
•
•
•
•

Travelers in Flights
Travelers and staff at Airport
Travelers in Train
Travelers and staff at Railway Stations.
Travelers in the AC buses.
People in waiting areas and lounges wherever
applicable.
Revenue Model
Model

Subscription1

Subscription

PPV

Price

Rs200 per
month

Rs1000 per
month

Rs50 per movie,
Rs1.5 per song

Bandwidth

3GB

20GB

Unlimited

Usage

Unlimited

Unlimited

Rs10 per login

Views

5 movies,50
songs

Unlimited

Unlimited
How it works- Consumer
• Consumer with screen enabled device will be given a access to the system.
• To consume the content consumer will need an app for personal devices.
• The App will give them access to all the content for consumption basis
only and not for download.
• This way the consumer can experience latest, unlimited, uninterrupted,
high quality, digitally secured content on the go.
• No more worries of downloading the content before you leave on a long
journey. Saving phone memory for other personal items.
• They can still use the app to connect to our central cloud based server
provider if they want to use their own internet connection.
• Best part is the session is retained, so that consumer can start from the
point they left off between different part of journeys.
How it works- App
• The App is built for the consumer interface.
• It will enable read only content without having option
to download.
• There will be several version of the app depending
upon the OS available in the market.
• Each App will be equipped with playing
movie, music, picture, web, news.
• Additional feature could be connecting people on the
same service provider for conferencing, multi player
gaming and sharing.
How it works - Connection
Services

Wired

Wifi

Bluetooth

Cost

Medium
Installation

Low
installation

Medium
installation

Connection

Secured
connection

May be
restricted

May be
restricted

Battery

Charging on
the go

Heavy on the
battery

Medium
battery load

Service

Uninterrupted Fluctuating
service
occasionally
interrupting
signal

Mild
fluctuation

Coverage

Limited
coverage

Wider
coverage

Short
coverage

Maintenance

Cost of
connection
ports to be
replaced

minimum

minimum
How it works- Service Provider
• The Service provider needs to install the a ODLITES
local server box on each aircraft and airport lounges
and waiting areas.
• The content saved in cloud can be synced with local
server automatically or manually for latest updates.
• The server will be capable of handling multiple request
from multiple user at any given point of time.
• The server will pass the session from one server to
another based on the user travel itinerary.
• The session will help to maintain the playlist and
remember the last playing content.
Competition
• In Flight Entertainment existing in airlines, but they need
huge installation cost and is costly to upgrade also.
• Gogo - tower internet connectivity, no connection over sea,
only available in US, only applicable within aircraft.
• Row44 - satellite connection only applicable within or
around aircraft. European product.
• Air Canada Rouge installed offline PPV in flight
entertainment but with limited features.
• For places other than flight it is the wifi and mobile
internet, but then they are often more chargeable and are
meant for medium to light browsing, with limited or no
connectivity on the go.
Founder
• Abhinav Kumar
• Works as a Business Analyst for a product company which
enables CRM and Billing for clients in Telecom Domain
(Below is important to mention for the idea)
• Have travelled extensively to 12 countries
• Have spent countless nights in polished hotels and lounges.
• Have flown in almost all known airlines in India, Asia and
Europe.
• Have experienced railways and bus services of most of the
countries including India.

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Od lites

  • 1. OD-LITES A light, mass, dynamic, On Demand Light In Transit Entertainment System By Abhinav Kumar
  • 2. Uninterrupted Movie @ Airport Waiting Lounge User System Movie Session ODLITES @ Airport ODLITES @ Aircraft ODLITES @ Departure
  • 3. Uninterrupted Movie @ Aircraft Cabin - In Flight User System Movie Session ODLITES @ Airport ODLITES @ Aircraft ODLITES @ Departure
  • 4. Uninterrupted Movie @ Departure waiting for luggage User System Movie Session ODLITES @ Airport ODLITES @ Aircraft ODLITES @ Departure
  • 5. What is it ? • OD-LITES provide uninterrupted entertainment on the go. • For travelers who are on LCC, trains and buses, entertainment is limited to watching outside window of the carrier or getting engaged with their cell phone contents or simply fidgeting with the mobile connection in remote areas or over sea. • Even if the connection is available and good, the charges and tariff doesn’t give the luxury to enjoy non stop entertainment sourced from internet. • OD-LITES takes a step into this gap and provides on demand entertainment system, which is available for people travelling, from the point of origin to the point of departure, without the need of an active internet connection. • OD-LITES is a lite solution in multi billion dollar “in flight entertainment” industry. • OD-LITES gives a new reason for airline carrier to make revenues and provide value added services.
  • 6. In a Nutshell • OD – OnDemand , People can choose the content they wish to consume. From latest news to movies, music, books and magazines • L – Light in terms of installation, in terms of cost efficiency and maintenance for the service providers. • IT – In Transit meaning is available for the mass who have least access to Internet, of where internet is not allowed and areas where connectivity is low. • ES – Entertainment System, A system which allows the entertainment content to be easily refreshed, securely broadcasted without compromising the user experience.
  • 8. Salient Features • Uninterrupted entertainment experience from boarding till disembarking and even at home. • Availability of large database of high quality latest content, at the same time preserving copyrights by encryption and read only access. • Multiple playlist availability in the cloud. • Choice of choosing which playlist to sync with local cloud server. • Persistence of online playlist for each account in cloud. • SaaS model of browsing and consuming content via Browser or App.
  • 9. Who is the consumer? • • • • • • Travelers in Flights Travelers and staff at Airport Travelers in Train Travelers and staff at Railway Stations. Travelers in the AC buses. People in waiting areas and lounges wherever applicable.
  • 10. Revenue Model Model Subscription1 Subscription PPV Price Rs200 per month Rs1000 per month Rs50 per movie, Rs1.5 per song Bandwidth 3GB 20GB Unlimited Usage Unlimited Unlimited Rs10 per login Views 5 movies,50 songs Unlimited Unlimited
  • 11. How it works- Consumer • Consumer with screen enabled device will be given a access to the system. • To consume the content consumer will need an app for personal devices. • The App will give them access to all the content for consumption basis only and not for download. • This way the consumer can experience latest, unlimited, uninterrupted, high quality, digitally secured content on the go. • No more worries of downloading the content before you leave on a long journey. Saving phone memory for other personal items. • They can still use the app to connect to our central cloud based server provider if they want to use their own internet connection. • Best part is the session is retained, so that consumer can start from the point they left off between different part of journeys.
  • 12. How it works- App • The App is built for the consumer interface. • It will enable read only content without having option to download. • There will be several version of the app depending upon the OS available in the market. • Each App will be equipped with playing movie, music, picture, web, news. • Additional feature could be connecting people on the same service provider for conferencing, multi player gaming and sharing.
  • 13. How it works - Connection Services Wired Wifi Bluetooth Cost Medium Installation Low installation Medium installation Connection Secured connection May be restricted May be restricted Battery Charging on the go Heavy on the battery Medium battery load Service Uninterrupted Fluctuating service occasionally interrupting signal Mild fluctuation Coverage Limited coverage Wider coverage Short coverage Maintenance Cost of connection ports to be replaced minimum minimum
  • 14. How it works- Service Provider • The Service provider needs to install the a ODLITES local server box on each aircraft and airport lounges and waiting areas. • The content saved in cloud can be synced with local server automatically or manually for latest updates. • The server will be capable of handling multiple request from multiple user at any given point of time. • The server will pass the session from one server to another based on the user travel itinerary. • The session will help to maintain the playlist and remember the last playing content.
  • 15. Competition • In Flight Entertainment existing in airlines, but they need huge installation cost and is costly to upgrade also. • Gogo - tower internet connectivity, no connection over sea, only available in US, only applicable within aircraft. • Row44 - satellite connection only applicable within or around aircraft. European product. • Air Canada Rouge installed offline PPV in flight entertainment but with limited features. • For places other than flight it is the wifi and mobile internet, but then they are often more chargeable and are meant for medium to light browsing, with limited or no connectivity on the go.
  • 16. Founder • Abhinav Kumar • Works as a Business Analyst for a product company which enables CRM and Billing for clients in Telecom Domain (Below is important to mention for the idea) • Have travelled extensively to 12 countries • Have spent countless nights in polished hotels and lounges. • Have flown in almost all known airlines in India, Asia and Europe. • Have experienced railways and bus services of most of the countries including India.