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Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
Ewan's Presentation for TechCrunch's GeeknRolla
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Ewan's Presentation for TechCrunch's GeeknRolla

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The slides I used for today's TechCrunch GeeknRolla presentation. If you've any questions, please drop me a note -- contact info available at mobileindustryreview.com or I'm ew4n on Twitter.

The slides I used for today's TechCrunch GeeknRolla presentation. If you've any questions, please drop me a note -- contact info available at mobileindustryreview.com or I'm ew4n on Twitter.

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  1. The disruptive opportunities for startups in mobile and getting traction fast, by Ewan MacLeod<br />Editor, Mobile Industry Review<br />@ew4n<br />@mobileindustry<br />
  2. Contents<br />Me<br />The Market<br />Making it big<br />Life Beyond iPhone<br />Developer Case Study<br />
  3. 4.6 billion<br />Mobile subscribers on Earth (TomiAhonen)<br /><ul><li>1.6 billion TVs, 850m subscribers
  4. 1.7 billion credit cards</li></ul>1.2 billion<br />Handsets sold in 2009 (Gartner)<br /> - 300m TVs<br /> - 280m new PCs<br />
  5. Phone sales breakdown…<br />
  6. Handset sales in 2009<br />Gartner, Feb 2010<br />
  7. Handset sales in 2009<br />Gartner, Feb 2010<br />
  8. Handset sales in 2009<br />Nokia shipped 1.4m phones today<br />Gartner, Feb 2010<br />
  9. 2009 Smartphone Sales by platform, Gartner<br />
  10. In the UK…<br />19 million handsets sold last year<br />85% of adults own a mobile phone<br />Saturated marketplace<br />Vodafone: 18m<br />O2: 22m<br />T-Mobile: 17m<br />Orange: 17m<br />Three: 4.4m<br />(TMOrange: 34m)<br />
  11. So what mobile platforms are popular for developers?<br />
  12. Source: Ewan’s mind<br />
  13. Let’s have a look at 2009’s global smartphone sales…<br />
  14. 2009 Smartphone Sales<br />by platform, Gartner<br />
  15. Smartphone Sales by platform, Gartner, Feb 2010<br />
  16. “Nobody ever got firedfor buying IBM”<br />THEN:<br />
  17. “Nobody ever got firedfor developing on iPhone”<br />NOW:<br />
  18. Making it big…<br />
  19. Handset Manufacturer<br />Immediate distribution to millions by embedding your app<br />Difficult<br />
  20. Mobile Operator<br />Can also market & embed your app to millions<br />Difficult<br />
  21. Existing Media Conglomerate<br />Can also market & embed your app to millions; usually have media to help you<br />Hard<br />
  22. Existing Brand<br />Brand name, celebrity – anything familiar to consumers<br />Easier<br />
  23. Sleep With App Store Editor<br />An hour on the ‘frontpage’ can deliver lots of downloads<br />Difficult<br />
  24. Advertise on AdMob, GetJar<br />Very popular; Other mobile advertising networks are available<br />Easy<br />
  25. Public Relations<br />A mention in The Times is often good for 10,000 downloads<br />Hard<br />
  26. Get reviewed by mobile sites<br />Like The Application Review. Set your expectations low in terms of immediate downloads.<br />Easy<br />
  27. A really, really good idea<br />Consumers will do their own word-of-mouth marketing for you<br />Difficult<br />
  28. Being first can help<br />Think carefully about developing for other platforms. Nobody else is…<br />
  29. And remember!<br />Developing on the iPhone is…<br />
  30. With 185,000 apps, it’s a total lottery<br />
  31. Beyond iPhone?<br />
  32. Beyond iPhone…<br />Nokia (Symbian, MeeGo)<br />Android<br />BlackBerry<br />Vodafone<br />Samsung, LG, Windows Phone<br />
  33. NOKIA<br />Time for just one example…<br />
  34. Developing on Symbian<br />Addressable market of 300 million+<br />2009: Forget Symbian… <br />2010: Watch them closely<br />They’re currently turning the proverbial oil tanker<br />C3, C6, E5 are examples of what’s to come<br />
  35. Nokia C3<br />€90 / £78 / $120<br />
  36. Nokia E5<br />€180 / £158 / $242<br />
  37. Nokia C6<br />€220 / £192 / $296<br />
  38. Nokia C6<br />€220 / £192 / $296<br />
  39. Developing on Symbian<br />Addressable market of 300 million+<br />2009: Forget Symbian… <br />2010: Watch them closely<br />Nokia’s Ovi Store is doing well<br />Respectable 1.6m downloads daily<br />Ovi Store baked into all new handsets<br />Qt development <br />Will completely change developer paradigm<br />Write-once deploy anywhere SDK<br />Qt.nokia.com<br />QT Creator…<br />
  40. Developer Opportunities<br />Some mobile companies desperate for your attention<br />
  41. Windows Phone<br />Don’t forget Windows Phone, coming this holiday season…<br />
  42. Developer Case Study<br />
  43. Simon Maddox<br />Independent superstar developer<br />www.simonmaddox.com<br />@simonmaddox<br />
  44. ‘0870’<br />
  45. 0870 by Simon Maddox<br />Finds alternatives to 35p/min 0845 and 0870 numbers<br />Free app<br />Spent 429 days ‘in review’ <br />Whilst Apple & o2 wondered what to do<br />Advertising funded using AdMob<br />Saved users £268,000 in one month<br />Launched with good press from:<br />The Telegraph, The Guardian, TechCrunch<br />Acceptance delay = good, juicy story<br />
  46. 0870 Download Stats<br />From end of Sept to end of October, 2009<br />www.simonmaddox.com<br />
  47. 0870 Ad Revenue Stats<br />Day 1: position 79, $25.58<br />Day 2: position 29, $67.04<br />Day 3: position 7, $120.08 <- peak in ad revenue<br />Day 4: position 5, $118.76<br />Day 5: position 4, $62.48 <- peak in iTunes charts<br />Day 6: position 5, $49.41<br />Day 7: position 5, $33.23<br />Day 8: position 5, $40.03<br />Day 9: position 7, $23.96<br />Day 10: position 8, $15.28<br />Day 11: position 16, $17.45<br />Day 12: position 17, $27.37<br />Day 13: position 25, $36.40<br />Day 14: position 30, $25.65<br />Day 15: position 30, $18.01<br />Total: $680.73 (£457)<br />$9/day = £2,204 a year<br />
  48. Downloads since launch<br />
  49. MoneySavingExpert.com<br />Downloads since launch<br />
  50. Downloads in the last 30 days<br />
  51. Featured in Sunday Times<br />Downloads in the last 30 days<br />
  52. 0870 by numbers<br />iPhone downloads: 427,484<br />Best chart position: 4<br />Approval time: 429 days<br />Android downloads: 14,244<br />Best chart position: 21<br />Approval time: 1 second<br />Palm Pre: 1,943<br />Best chart position: 1 (for 4 hours)<br />Approval time: 5 working days<br />Quick tweet to @palm and @adora sped things up<br />Acquisition requests: 3<br />
  53. Q: Did 0870 make you a millionaire?<br />No - not even close<br />I've made $2,590.63 so far<br />$10-20 per day in revenue<br />I put absolutely no time into it whatsoever, so it's nothing to grumble at<br />It's paid for an awesome holiday<br />But I couldn't run a business like this<br />
  54. What was easier, iPhone or Android?<br />Much easier on the iPhone<br />My Android 0870 version is pretty cool<br />Because the app runs in the background<br />
  55. Which platform first?<br />My clients only ask for iPhone<br />Customers can easily buy/download app<br />And I can make it look absolutely awesome<br />Brands want consumers to have a good user experience<br />
  56. Simon’s Top 3 Priority List<br />iPhone<br />Android<br />Blackberry<br />Ignore everything else<br />The other platforms are just too expensive to develop for, and chances are you'll never see a return<br />
  57. Questions?<br />em@ewan.net<br />+44 7769 658 104<br />@ew4n<br />

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