Ewan's Presentation for TechCrunch's GeeknRolla

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The slides I used for today's TechCrunch GeeknRolla presentation. If you've any questions, please drop me a note -- contact info available at mobileindustryreview.com or I'm ew4n on Twitter.

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Ewan's Presentation for TechCrunch's GeeknRolla

  1. The disruptive opportunities for startups in mobile and getting traction fast, by Ewan MacLeod<br />Editor, Mobile Industry Review<br />@ew4n<br />@mobileindustry<br />
  2. Contents<br />Me<br />The Market<br />Making it big<br />Life Beyond iPhone<br />Developer Case Study<br />
  3. 4.6 billion<br />Mobile subscribers on Earth (TomiAhonen)<br /><ul><li>1.6 billion TVs, 850m subscribers
  4. 1.7 billion credit cards</li></ul>1.2 billion<br />Handsets sold in 2009 (Gartner)<br /> - 300m TVs<br /> - 280m new PCs<br />
  5. Phone sales breakdown…<br />
  6. Handset sales in 2009<br />Gartner, Feb 2010<br />
  7. Handset sales in 2009<br />Gartner, Feb 2010<br />
  8. Handset sales in 2009<br />Nokia shipped 1.4m phones today<br />Gartner, Feb 2010<br />
  9. 2009 Smartphone Sales by platform, Gartner<br />
  10. In the UK…<br />19 million handsets sold last year<br />85% of adults own a mobile phone<br />Saturated marketplace<br />Vodafone: 18m<br />O2: 22m<br />T-Mobile: 17m<br />Orange: 17m<br />Three: 4.4m<br />(TMOrange: 34m)<br />
  11. So what mobile platforms are popular for developers?<br />
  12. Source: Ewan’s mind<br />
  13. Let’s have a look at 2009’s global smartphone sales…<br />
  14. 2009 Smartphone Sales<br />by platform, Gartner<br />
  15. Smartphone Sales by platform, Gartner, Feb 2010<br />
  16. “Nobody ever got firedfor buying IBM”<br />THEN:<br />
  17. “Nobody ever got firedfor developing on iPhone”<br />NOW:<br />
  18. Making it big…<br />
  19. Handset Manufacturer<br />Immediate distribution to millions by embedding your app<br />Difficult<br />
  20. Mobile Operator<br />Can also market & embed your app to millions<br />Difficult<br />
  21. Existing Media Conglomerate<br />Can also market & embed your app to millions; usually have media to help you<br />Hard<br />
  22. Existing Brand<br />Brand name, celebrity – anything familiar to consumers<br />Easier<br />
  23. Sleep With App Store Editor<br />An hour on the ‘frontpage’ can deliver lots of downloads<br />Difficult<br />
  24. Advertise on AdMob, GetJar<br />Very popular; Other mobile advertising networks are available<br />Easy<br />
  25. Public Relations<br />A mention in The Times is often good for 10,000 downloads<br />Hard<br />
  26. Get reviewed by mobile sites<br />Like The Application Review. Set your expectations low in terms of immediate downloads.<br />Easy<br />
  27. A really, really good idea<br />Consumers will do their own word-of-mouth marketing for you<br />Difficult<br />
  28. Being first can help<br />Think carefully about developing for other platforms. Nobody else is…<br />
  29. And remember!<br />Developing on the iPhone is…<br />
  30. With 185,000 apps, it’s a total lottery<br />
  31. Beyond iPhone?<br />
  32. Beyond iPhone…<br />Nokia (Symbian, MeeGo)<br />Android<br />BlackBerry<br />Vodafone<br />Samsung, LG, Windows Phone<br />
  33. NOKIA<br />Time for just one example…<br />
  34. Developing on Symbian<br />Addressable market of 300 million+<br />2009: Forget Symbian… <br />2010: Watch them closely<br />They’re currently turning the proverbial oil tanker<br />C3, C6, E5 are examples of what’s to come<br />
  35. Nokia C3<br />€90 / £78 / $120<br />
  36. Nokia E5<br />€180 / £158 / $242<br />
  37. Nokia C6<br />€220 / £192 / $296<br />
  38. Nokia C6<br />€220 / £192 / $296<br />
  39. Developing on Symbian<br />Addressable market of 300 million+<br />2009: Forget Symbian… <br />2010: Watch them closely<br />Nokia’s Ovi Store is doing well<br />Respectable 1.6m downloads daily<br />Ovi Store baked into all new handsets<br />Qt development <br />Will completely change developer paradigm<br />Write-once deploy anywhere SDK<br />Qt.nokia.com<br />QT Creator…<br />
  40. Developer Opportunities<br />Some mobile companies desperate for your attention<br />
  41. Windows Phone<br />Don’t forget Windows Phone, coming this holiday season…<br />
  42. Developer Case Study<br />
  43. Simon Maddox<br />Independent superstar developer<br />www.simonmaddox.com<br />@simonmaddox<br />
  44. ‘0870’<br />
  45. 0870 by Simon Maddox<br />Finds alternatives to 35p/min 0845 and 0870 numbers<br />Free app<br />Spent 429 days ‘in review’ <br />Whilst Apple & o2 wondered what to do<br />Advertising funded using AdMob<br />Saved users £268,000 in one month<br />Launched with good press from:<br />The Telegraph, The Guardian, TechCrunch<br />Acceptance delay = good, juicy story<br />
  46. 0870 Download Stats<br />From end of Sept to end of October, 2009<br />www.simonmaddox.com<br />
  47. 0870 Ad Revenue Stats<br />Day 1: position 79, $25.58<br />Day 2: position 29, $67.04<br />Day 3: position 7, $120.08 <- peak in ad revenue<br />Day 4: position 5, $118.76<br />Day 5: position 4, $62.48 <- peak in iTunes charts<br />Day 6: position 5, $49.41<br />Day 7: position 5, $33.23<br />Day 8: position 5, $40.03<br />Day 9: position 7, $23.96<br />Day 10: position 8, $15.28<br />Day 11: position 16, $17.45<br />Day 12: position 17, $27.37<br />Day 13: position 25, $36.40<br />Day 14: position 30, $25.65<br />Day 15: position 30, $18.01<br />Total: $680.73 (£457)<br />$9/day = £2,204 a year<br />
  48. Downloads since launch<br />
  49. MoneySavingExpert.com<br />Downloads since launch<br />
  50. Downloads in the last 30 days<br />
  51. Featured in Sunday Times<br />Downloads in the last 30 days<br />
  52. 0870 by numbers<br />iPhone downloads: 427,484<br />Best chart position: 4<br />Approval time: 429 days<br />Android downloads: 14,244<br />Best chart position: 21<br />Approval time: 1 second<br />Palm Pre: 1,943<br />Best chart position: 1 (for 4 hours)<br />Approval time: 5 working days<br />Quick tweet to @palm and @adora sped things up<br />Acquisition requests: 3<br />
  53. Q: Did 0870 make you a millionaire?<br />No - not even close<br />I've made $2,590.63 so far<br />$10-20 per day in revenue<br />I put absolutely no time into it whatsoever, so it's nothing to grumble at<br />It's paid for an awesome holiday<br />But I couldn't run a business like this<br />
  54. What was easier, iPhone or Android?<br />Much easier on the iPhone<br />My Android 0870 version is pretty cool<br />Because the app runs in the background<br />
  55. Which platform first?<br />My clients only ask for iPhone<br />Customers can easily buy/download app<br />And I can make it look absolutely awesome<br />Brands want consumers to have a good user experience<br />
  56. Simon’s Top 3 Priority List<br />iPhone<br />Android<br />Blackberry<br />Ignore everything else<br />The other platforms are just too expensive to develop for, and chances are you'll never see a return<br />
  57. Questions?<br />em@ewan.net<br />+44 7769 658 104<br />@ew4n<br />

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