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The Speed Of Mobile

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Overview of Korean Mobile Market.

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The Speed Of Mobile

  1. 1. 2009.1.23. mobizen The Speed of Mobile
  2. 2. <ul><li>The Future of Mobile is bright. </li></ul><ul><li>Everybody has mobile, and it is the first personal device. </li></ul>
  3. 3. <ul><li>Oh!!! You are not my client. </li></ul><ul><li>Let me be honest with you. </li></ul>
  4. 4. <ul><li>That’s a BULL SHIT!!! </li></ul><ul><li>The Mobile is stupid. </li></ul>
  5. 5. <ul><li>That’s a BULL SHIT!!! </li></ul><ul><li>The Mobile is stupid. </li></ul>has been
  6. 6. <ul><li>Change fast. really fast. </li></ul>
  7. 7. <ul><li>I know you want to ask me </li></ul><ul><li>“ Really?” </li></ul>
  8. 8. <ul><li>“ Yes, it does” </li></ul>
  9. 9. <ul><li>I know you want to ask me, again </li></ul><ul><li>“ Are you sure?” </li></ul>
  10. 10. <ul><li>“ Yes, I am…………………………………………….………………………... in global” </li></ul>
  11. 11. <ul><li>The Device Life Cycle is getting longer, </li></ul><ul><li>because of mobile tariffs. </li></ul>[ Device Life Cycle ] - Source : JP Morgan unit : Year
  12. 12. <ul><li>Premium Strategy of </li></ul><ul><li>Device vendors </li></ul><ul><li>Samsung </li></ul><ul><li>LGE </li></ul><ul><li>Sony Ericsson </li></ul>- Source : 한경닷컴
  13. 13. <ul><li>Korean Vendors has been success with </li></ul><ul><li>touch – feature Phones. </li></ul>[ Haptic ] [ Viewty ] [ Instinct ]
  14. 14. <ul><li>This is S9401. </li></ul><ul><li>Can you guess </li></ul><ul><li>How much this </li></ul><ul><li>phone is? </li></ul>
  15. 15. <ul><li>$1482 </li></ul><ul><li>NO Smart Phone </li></ul><ul><li>NO Beauty </li></ul>
  16. 17. Why NOT ‘Smart Phone?’
  17. 18. <ul><li>Because, They don’t have a platform. </li></ul>
  18. 20. 1M 10M 100M 50M 30M
  19. 21. 1M 10M 100M 50M 30M
  20. 22. <ul><li>Sun has a new platform, </li></ul><ul><li>It is ‘JavaFX Mobile OS’. </li></ul>
  21. 23. <ul><li>Palm Announces Palm WebOS at CES, </li></ul><ul><li>also Palm Pre. </li></ul>
  22. 24. <ul><li>Let’s go back to ‘Smart Phone’, again </li></ul>
  23. 25. <ul><li>The Smart Phone is the main stream. </li></ul>
  24. 26. <ul><li>Sony Ericsson & Motorola are failed in </li></ul><ul><li>smart phone market. </li></ul>
  25. 27. <ul><li>Smart Phone only vendors rush. </li></ul><ul><li>Dell, lenova & ASUS are coming soon. </li></ul>M/S - Source : Strategy Analytics
  26. 28. <ul><li>In 2009, </li></ul><ul><li>Smart Phone Lineup </li></ul><ul><li>In Korea </li></ul>[ Bold 9000 ] [ HTC Diamond ] [ Xperia X1 ] [ Nokia 6210 ] [ Nokia 6650 ] [ Nokia 6210 ] [ iPhone ]
  27. 29. <ul><li>We will have over 5 platfroms in this </li></ul><ul><li>year. </li></ul>+ WIPI ?
  28. 30. <ul><li>The Smart Phone is the main stream. </li></ul>“ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  29. 31. <ul><li>The Smart Phone is the main stream. </li></ul>“ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  30. 32. <ul><li>The Smart Phone is the main stream. </li></ul><ul><li>But, it needs more time. </li></ul>“ Smart Phone will be replacement of PC.” “ In 2015, Smart Phone volume will be bigger than Normal Phone.”
  31. 33. <ul><li>“ Smartphone Sales Slowing Down.” </li></ul><ul><li>says Gartner. </li></ul>
  32. 34. T 옴니아 960,000 원 VS It doesn’t have a Data Plan
  33. 35. <ul><li>We have to LITTLE BIT calm down. </li></ul><ul><li>Of course, We must prepare it. </li></ul>
  34. 36. <ul><li>It needs applications. </li></ul><ul><li>Apple changed the rule. OPEN MARKET! </li></ul>
  35. 37. <ul><li>- MS will have ‘Sky Market’ </li></ul><ul><li>- Palm will have ‘Software Store’ </li></ul><ul><li>- RIM will have ‘Store Front’ </li></ul>App Store Android Market MOSH
  36. 38. <ul><li>Everybody says “Open Market” </li></ul><ul><li>SKT, LGT, Samsung… </li></ul>Open Market Open Market
  37. 39. <ul><li>Telecom drive into ‘Open Market’? </li></ul><ul><li>They already have walled garden. </li></ul>Do they have a platform?
  38. 40. <ul><li>What is the Killer Application? </li></ul><ul><li>What is the Killer Service? </li></ul>
  39. 41. <ul><li>Yes, We can’t skip the Browser stuff. </li></ul>WAP ME Web New Face Mobile Browser Safari Fennec Squirrel Fish
  40. 42. <ul><li>Browsers are still fighting, also. </li></ul>
  41. 43. <ul><li>Fennec Alpha Version in N810. </li></ul><ul><li>The browser has reached milestone 6 out of 8. </li></ul>
  42. 44. <ul><li>Apps Store permits 3 rd party Browser. </li></ul><ul><li>One more Browser, Hot Browser. </li></ul><ul><li>They don’t have rendering engine. </li></ul>Edge Browser Free Remove Address & Navigation Bar Incognito $1.99 No Trace Web Mate $0.99 Tab Shaking Web $1.99 No Trace Read in Shaking
  43. 45. <ul><li>Palm Pre Browser is from WebKit </li></ul>
  44. 46. Image from http://tkhwang.tistory.com/46
  45. 47. Image from http://tkhwang.tistory.com/46 Multi - Touch
  46. 48. Image from http://tkhwang.tistory.com/46 Bookmark Snapshot
  47. 49. <ul><li>Polaris(Infraware) meets KTF </li></ul>
  48. 50. <ul><li>Full Browser drives into smart gadget. </li></ul><ul><li>What is the Mobile? </li></ul>
  49. 51. <ul><li>We have smart gadgets, also in Korea. </li></ul><ul><li>Don’t forget Navigation, PMP & IPTV </li></ul>
  50. 52. <ul><li>These Paradigm changes Air. </li></ul><ul><li>myLG070, Public WiFi, Femtocells </li></ul>
  51. 53. <ul><li>Wibro Egg coming soon. </li></ul>
  52. 54. <ul><li>Change really fast. Isn’t it? </li></ul>
  53. 55. <ul><li>However, Something slow. </li></ul>
  54. 56. <ul><li>Telecom want to keep ‘Walled garden’ </li></ul>
  55. 57. <ul><li>There is no ‘Open Network’. </li></ul><ul><li>It still has the Power of telecom. </li></ul>
  56. 58. <ul><li>People hates to spend money. </li></ul><ul><li>Air charge is belong to Telecom. </li></ul>
  57. 59. <ul><li>Feature Phone is still bigger than Smart </li></ul><ul><li>Phone. </li></ul>
  58. 60. <ul><li>Something change fast. </li></ul><ul><li>Something slow. </li></ul><ul><li>Something never </li></ul><ul><li>been changed. </li></ul>
  59. 61. <ul><li>Our Client is human being. </li></ul><ul><li>People have 2 hands, 10 fingers and 2 eyes. </li></ul>
  60. 62. <ul><li>We need to prepare the Mobile UX. </li></ul><ul><li>Touch & New technology. </li></ul>
  61. 63. <ul><li>Mobile phone is a communication </li></ul><ul><li>device. </li></ul>
  62. 64. <ul><li>&quot;45 per cent of US mobile users just </li></ul><ul><li>want to call people&quot; by NPD Group </li></ul>
  63. 65. Mobile Device is not a PC
  64. 66. <ul><li>We are Korean. </li></ul><ul><li>We have the different environment. </li></ul>
  65. 67. <ul><li>Let me give you an example, the M-mail. </li></ul><ul><li>It is their Top mobile usage. WHY? </li></ul>Source : Nielsen Mobile
  66. 68. <ul><li>They have good environment. </li></ul><ul><li>What do we have? </li></ul><ul><li>Data Plan </li></ul><ul><li>RIM </li></ul><ul><li>Smart Phone </li></ul><ul><li>Second Phone </li></ul><ul><li>their employer </li></ul><ul><li>footing the bill </li></ul><ul><li>- Dual SIM </li></ul>
  67. 69. <ul><li>Mobile is ‘Time to Market’ </li></ul>
  68. 70. <ul><li>Trend and user’s need are not the </li></ul><ul><li>destination. They are departure. </li></ul>
  69. 71. <ul><li>Immediacy is more important than </li></ul><ul><li>satisfaction in Mobile </li></ul>
  70. 72. <ul><li>Somewhere is Fast. </li></ul><ul><li>Somewhere is slow. </li></ul><ul><li>Somewhere is never moved. </li></ul><ul><li>They are one river. </li></ul>
  71. 73. <ul><li>Accept the fast. Watch the slow. </li></ul><ul><li>Use the never moved one. </li></ul>
  72. 74. <ul><li>Korean Market? </li></ul>
  73. 75. <ul><li>Don’t worry. Korea is on the earth. </li></ul><ul><li>We will change. </li></ul>
  74. 76. <ul><li>To more information : </li></ul><ul><li>www.mobizen.pe.kr </li></ul>
  75. 77. <ul><li>AND, HAPPY NEW YEAR!!! </li></ul>

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