Strictly confidential
1. Welcome
2. Mobile week presentation ( 2017 & what to expect in 2018)
1. Target
2. Brands your customers want
3. Products your customers can’t get enough of
4. Play in the Sub Category for the volume
3. Tips to be successful
4. Sponsored products
5. Q & A
Agenda
Strictly confidential
Tier 1 events became Jumia’s key lever to generate unprecedented growth for our partners
Mobile Week’17
Jumia Anniversary’17
Black Friday’17
0
20
40
60
80
100
120
JUMIA ON GOOGLE TRENDS IN 2017
(NORMALIZED TO 100)
85
780
Mar '17 MW' 17
Growth achieved by a known brand during MW
2017 vs. it’s daily average
X 9
Mobile
Week’17
Jumia
Anniversary’17
Black
Friday’17
Strictly confidential
1.5 million smartphones sold in 2017
Vs 0.8 million in 2016
Jumia became a preferred destination for smartphone brands and shoppers
Nigeria: 400K
Egypt: 500K
Kenya: 290K
Morocco: 170K
Ivory Coast: 180K
Jumia introduced key smartphone
players in Africa in 2017
Strictly confidential
Sales will exceed 18 million Euros during Mobile Week
Over 240,000 smartphones will be delivered across Africa
Over 5,000 mobiles vendors will participate
We will reach over 9 million consumers
2 million Euros will be invested in marketingby Jumia
Mobile Week 2018 will be twice as big as Mobile Week 2017
... spearheading smartphone penetration in Africa
Nigeria
78,000 smartphones will be delivered
2.5 million unique visitors expected
Egypt
80,000 smartphones will be delivered
3 million unique visitors expected
Kenya
25,000 smartphones will be delivered
1.5 million unique visitors expected
Morocco
25,000 smartphones will be delivered
1 million unique visitors expected
Ivory Coast
25,000 smartphones will be delivered
1 million unique visitors expected
90%
Growth
110%
Growth
Jumia plans an unprecedented sell out
Strictly confidential
Brands your customers want
Others…
Tablet
Samsung, Tecno, TECLAST, Lenovo, Boca, Epad,
Bryte, iMose, itel, Ainol, Valem, Apple
Tablet Accessories
Excel, Sunsky, ICONIX, Active, MICRO SD,
OLAROS, UGEE, Coosybo, Infinix, Innjoo,
Tecno, iSon, Footful, Lenovo, Chuwi, Anchor,
TECLAST, Samsung
Mobile Accessories
Oraimo, Tecno, Samsung, PWIMBO, Octopus,
QLT, New Age, Biaoneng, CASE, Infinix, Nokia,
SilverCrest, Anker, Gionee, Apple, FITBIT,
Mi, Romoss
Smartphones
Tecno
Infinix
Fero
Samsung
Leagoo*
Bontel
itel
Nokia
Oukitel
iMose
Cubot*
Homtom*
Apple
ZTE
HTC
Gionee
Lenovo
Huawei
Motorola
Doogee*
Mi
*Jumia Global Brands Land Line
Huawei, iMose, Panasonic, Tucas, Mac-J
Strictly confidential
Products your customers can’t get enough of
Smartphones
• Tecno – Spark K7 1GB & 2GB, WX3P, WX3, Camon Series, 7D
• Infinix – Hot 5 lite FP, Note 4, Hot 5, EOL models (S2, Zero 4, Hot 5 Lite)
• Fero – Pace 2 Lite, X2, Zoom
• Samsung – Grand Prime Plus, J7 Prime, J5 Prime, S8, A Series and C Series, S7 Edge
• Bontel – Bontel 208, E10, TV King, 5710, 3310, Great One and E11
• Itel – A11, A12, P51, P12, S31
• Nokia – 3310, Nokia 5, Nokia 8, 105, Nokia 2, Nokia 3
• iMose – Bam, M3i, Kampe, Gidi, Omotab
• Apple – X 64 and 2565, 6 32gb, 8 64gb, 8 Plus 64
• HTC – Desire 10 Pro, One E9, One M9
• Gionee – A1 Lite, A1, S6S, X1s
• Motorola – Moto C 3G and 4G, E4 Plus
Strictly confidential
Play in the Sub Category for the volume
• Feature Phones
• Other Mobile Accessories
• Cases, Covers & Protections
• Power Banks
• Other Tablets
• Phone Chargers
• Wireless
• Bluetooth Accessories
• Phone Batteries
• Tablet Case & Covers
• Other Land Line
• Stylus
• Tablets Screen Protectors
• Tablets Chargers
Strictly confidential
Next Steps and Deadlines
Mobile WeekAll Deals secured
Open CP/Promotions
Directly to Account Managers
• Products
• Price
• Shipment Initiated
Stocks
secured in
warehouses
Now to 5 March 9 March 19th to 25th Mar
Discussions Initiated
15 Jan
Strictly confidential
Join Mobile Week promotions in Seller center
Get enough packaging materials before start of the event:
Pick up your Returns so that we can prepare our hubs and warehouses for the biggest event of the year yet
Upgrade your badge in the Jumia Advantage Scheme
Monitor your stock and assortment. Keep them updated on Seller Center as well as your inventory
Check money makers & source them for your store or their accessories
Know your mobile week target and make BOLD steps
Use sponsored products/ads
Quick tips to be successful Mobile week 2018
Strictly confidential
•Boost your business with Jumia !
Sponsored ads
Strictly confidential
Your questions & feedback!
Thank You

Mobile week 2018 vendor th v2

  • 2.
    Strictly confidential 1. Welcome 2.Mobile week presentation ( 2017 & what to expect in 2018) 1. Target 2. Brands your customers want 3. Products your customers can’t get enough of 4. Play in the Sub Category for the volume 3. Tips to be successful 4. Sponsored products 5. Q & A Agenda
  • 3.
    Strictly confidential Tier 1events became Jumia’s key lever to generate unprecedented growth for our partners Mobile Week’17 Jumia Anniversary’17 Black Friday’17 0 20 40 60 80 100 120 JUMIA ON GOOGLE TRENDS IN 2017 (NORMALIZED TO 100) 85 780 Mar '17 MW' 17 Growth achieved by a known brand during MW 2017 vs. it’s daily average X 9 Mobile Week’17 Jumia Anniversary’17 Black Friday’17
  • 4.
    Strictly confidential 1.5 millionsmartphones sold in 2017 Vs 0.8 million in 2016 Jumia became a preferred destination for smartphone brands and shoppers Nigeria: 400K Egypt: 500K Kenya: 290K Morocco: 170K Ivory Coast: 180K Jumia introduced key smartphone players in Africa in 2017
  • 5.
    Strictly confidential Sales willexceed 18 million Euros during Mobile Week Over 240,000 smartphones will be delivered across Africa Over 5,000 mobiles vendors will participate We will reach over 9 million consumers 2 million Euros will be invested in marketingby Jumia Mobile Week 2018 will be twice as big as Mobile Week 2017 ... spearheading smartphone penetration in Africa Nigeria 78,000 smartphones will be delivered 2.5 million unique visitors expected Egypt 80,000 smartphones will be delivered 3 million unique visitors expected Kenya 25,000 smartphones will be delivered 1.5 million unique visitors expected Morocco 25,000 smartphones will be delivered 1 million unique visitors expected Ivory Coast 25,000 smartphones will be delivered 1 million unique visitors expected 90% Growth 110% Growth Jumia plans an unprecedented sell out
  • 6.
    Strictly confidential Brands yourcustomers want Others… Tablet Samsung, Tecno, TECLAST, Lenovo, Boca, Epad, Bryte, iMose, itel, Ainol, Valem, Apple Tablet Accessories Excel, Sunsky, ICONIX, Active, MICRO SD, OLAROS, UGEE, Coosybo, Infinix, Innjoo, Tecno, iSon, Footful, Lenovo, Chuwi, Anchor, TECLAST, Samsung Mobile Accessories Oraimo, Tecno, Samsung, PWIMBO, Octopus, QLT, New Age, Biaoneng, CASE, Infinix, Nokia, SilverCrest, Anker, Gionee, Apple, FITBIT, Mi, Romoss Smartphones Tecno Infinix Fero Samsung Leagoo* Bontel itel Nokia Oukitel iMose Cubot* Homtom* Apple ZTE HTC Gionee Lenovo Huawei Motorola Doogee* Mi *Jumia Global Brands Land Line Huawei, iMose, Panasonic, Tucas, Mac-J
  • 7.
    Strictly confidential Products yourcustomers can’t get enough of Smartphones • Tecno – Spark K7 1GB & 2GB, WX3P, WX3, Camon Series, 7D • Infinix – Hot 5 lite FP, Note 4, Hot 5, EOL models (S2, Zero 4, Hot 5 Lite) • Fero – Pace 2 Lite, X2, Zoom • Samsung – Grand Prime Plus, J7 Prime, J5 Prime, S8, A Series and C Series, S7 Edge • Bontel – Bontel 208, E10, TV King, 5710, 3310, Great One and E11 • Itel – A11, A12, P51, P12, S31 • Nokia – 3310, Nokia 5, Nokia 8, 105, Nokia 2, Nokia 3 • iMose – Bam, M3i, Kampe, Gidi, Omotab • Apple – X 64 and 2565, 6 32gb, 8 64gb, 8 Plus 64 • HTC – Desire 10 Pro, One E9, One M9 • Gionee – A1 Lite, A1, S6S, X1s • Motorola – Moto C 3G and 4G, E4 Plus
  • 8.
    Strictly confidential Play inthe Sub Category for the volume • Feature Phones • Other Mobile Accessories • Cases, Covers & Protections • Power Banks • Other Tablets • Phone Chargers • Wireless • Bluetooth Accessories • Phone Batteries • Tablet Case & Covers • Other Land Line • Stylus • Tablets Screen Protectors • Tablets Chargers
  • 9.
    Strictly confidential Next Stepsand Deadlines Mobile WeekAll Deals secured Open CP/Promotions Directly to Account Managers • Products • Price • Shipment Initiated Stocks secured in warehouses Now to 5 March 9 March 19th to 25th Mar Discussions Initiated 15 Jan
  • 10.
    Strictly confidential Join MobileWeek promotions in Seller center Get enough packaging materials before start of the event: Pick up your Returns so that we can prepare our hubs and warehouses for the biggest event of the year yet Upgrade your badge in the Jumia Advantage Scheme Monitor your stock and assortment. Keep them updated on Seller Center as well as your inventory Check money makers & source them for your store or their accessories Know your mobile week target and make BOLD steps Use sponsored products/ads Quick tips to be successful Mobile week 2018
  • 11.
    Strictly confidential •Boost yourbusiness with Jumia ! Sponsored ads
  • 12.
  • 13.