Inside Sales Virtual Summit - Access all 62 recorded sessions here: http://www.insidesales.com/summit/register-2 Bryan Kreuzberger - Founder of http://breakthroughemail.com/ LinkedIn: http://www.linkedin.com/in/bryankreuzberger Twitter: https://twitter.com/BryanKreuz Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php

1. Bryan Kreuzberger
Founder, BreakthroughEmail | Cold Emailing Expert
“How I Discovered the
Secret to Cold Emailing”

2. Ask yourself two questions?

3. 1. Why you should
2. 3 easy techniques the experts use
3. Cold Calling vs. Cold Emailing
4. How to Generate Qualified Leads
5. 7 Biggest Mistakes People Make When Cold Emailing.
6. Free cold emailing template and training.
Agenda

4. The Testing
• 10,000 individual emails sent
• 1,000 meetings at 700+ companies
• $15,000,000 in sales

5. The Reading List
600+ books
• 2002: First purchase on Amazon, How To Sell Anything To
Anybody
• 434 books from Amazon: (Sales, Marketing, Psychology,
Marketing, Copywriting, Negotiating)
• 122 books on kindle, plus an estimated 200 more books
from Borders, Barnes and Noble, and Airports

6. No one opens the email

7. 1. They aren’t at their desk.
2. You are interrupting them.
1. There are gatekeepers blocking your calls.
1. You leave voice-mails that are never returned.
2. If they answer, you don’t have permission to talk.
Cold Calling vs Cold Emailing

8. 1. They receive 20-100 emails daily.
1. They don’t read your email.
2. They don’t respond.
3. You don’t know what happened.
4. You have to follow up with a call or email.
Cold Calling vs Cold Emailing

9. Generating qualified leads

10. 1. You think the subject line is really important.
2. You only write one person. You assume it is the right person.
3. You write long sentences that are hard to read.
4. You write all about you, not for them.
1. You don’t spell out the benefits for the prospect.
1. You copy, paste and blast out bad emails.
2. You burn a good contact.
7 Biggest Cold Emailing Mistakes

11. The cold email template

12. Lets look at the cold email template
Subject: Appropriate person
I am writing in hopes of talking to the appropriate person
who handles marketing? In that pursuit, I also wrote to Bill
Somers, Cole Graves and Jen Rege. If it make sense to talk,
let me know how your calendar looks.

13. Testing words…
Subject: Appropriate person
I am writing in hopes of talking to the appropriate person
who handles ________? In that pursuit, I also wrote to your
manager, his manager and the CEO. If it make sense to talk,
let me know how your calendar looks.
Testing words:
Talk vs (Meet, have a call)
Calendar (Schedule)

14. Stop wasting time spinning your wheels

15. How to find any email address

16. Top 10 email formats
The top five formats account for 84% of all formats used. The most common is a combination
If you are emailing smaller organizations the percentages change. Smaller companies have si
ranging from 1-100 the format FirstName@company.com becomes much more common.
10 Most Common Email Formats Fortune 1,000 Companies
Email Format Percent (%) Sample
1 FirstName.LastName 30.00 John.Smith@
2 FirstNameLastName 29.60 JohnSmith@
3 FirstInitialLastName 12.00 Jsmith@
4 FirstName 6.60 John@
5 FirstName_LastName 6.60 John_Smith@
6 FirstInitialMiddleNameLastName 2.80 JAlexSmith@
7 FirstInitialLastInitial 1.80 JS@
8 FirstInitialMiddleInitialLastInitial 1.60 JASmith@
9 FirstName.MiddleInitial.LastName 1.40 John.A.Smith
10 FirstNameLastInitial 1.00 JohnS@
Difficult email formats Sample
FirstInitialFirstThreeLettersOfLastName JohSmi@

17. About Us
Online Training
Qualified Lead Generation
Consulting and Group Coaching

18. Cold Emailing
Training and Template :
Enrollment is Free
Register at: www.BreakthroughEmail.com
Next Session Begins Immediately

19. LIVE Q&A
Submit your questions in the control panel or
Email me at:
bryan@breakthroughemail.com

20. Cold Emailing
Training and Template :
Enrollment is Free
Register at: www.BreakthroughEmail.com
Next Session Begins Immediately