This document discusses successful community engagement strategies. It provides tips for engaging a community, including having a common purpose, empowering community members as leaders, giving members a voice, making participation easy, integrating online and offline engagement, and making referrals easy. It also shares examples of how the website EverythingCU.com successfully engages the credit union community through online discussion forums and in-person events. Statistics are presented on EverythingCU.com's growth and impact. Case studies of other credit unions that successfully engage communities through social media are also mentioned.
8. Facebook Members
100 million
100
75
52 million
50 Cover
Fast Company
High Regions
25 Schools
1 mil
Founded
0
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08
Members
9. Countries by Population
1. China 1,300 m
2. India 1,100 m
3. United States 305 m
4. MySpace 245 m
5. Indonesia 228 m
10. Countries by Population
9. Russia 141 m
10. Japan 127 m
11. Mexico 106 m
12. Facebook 100 m
13. Phillipines 90 m
13. 56% of American
consumers feel a stronger
connection and that they
are better served by a
company when they can
interact with them in a
social media environment.
-Cone Business Study 2008
http://www.boston.com/business/ticker/2008/09/study_most_amer.html
45. “This has been such a valuable site to me
during my time in credit union land. Thank
you all for sharing your ideas and
opinions. I have to say that I love
EverythingCU and will miss the ongoing
discussion. Thanks for introducing me to
bankerspank.com, Simpsonize me, and the
heated discussion several weeks ago
about Gossip Girl and off limits
advertising, and the Bills spots.”
–Melanie Smith, Comala CU on
leaving the CU movement
46. Every CU event I attend, your
web site is mentioned. It’s not
talked about in the “oh yeah,
I’ve visited that site before,”
but more in the “OMG that
site saved my life... I was so
close to throwing in the
towel.”
—Korrie Watson-Wilhelm
now Board member, Fort Financial FCU
47. CU social media case studies
Vancity CU, Vancouver, Change Everything
Common Wealth CU, Alberta, Young & Free
Verity CU, Seattle, We are V blog
UFirst FCU, Albany, The Boardcast
TDECU, Houston, Y&F Texas
Members CU, NC, What are you saving for?
Carolina Postal CU, NC, I love my hoopty
Community Choice CU, Des Moines, The Bills