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ICT as a Change Catalyst (we.conect 2014)
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ICT as a Change Catalyst (we.conect 2014)

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"ICT as a Change Catalyst towards a New Corporate Culture " presented at the we.conect conference in Berlin, April 2014

"ICT as a Change Catalyst towards a New Corporate Culture " presented at the we.conect conference in Berlin, April 2014

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  • 1. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ICT AS A CHANGE CATALYST TOWARDS A NEW CORPORATE CULTURE Marc Jadoul (@mjadoul) Berlin, 10 April 2014
  • 2. 2 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 1991 2014
  • 3. 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. OF CEOs SAY TECHNOLOGICAL ADVANCES WILL TRANSFORM THEIR BUSINESS OVER THE NEXT 5 YEARS. PWC US CEO Survey, January 2014 86% 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 4. 4 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Source: Alcatel-Lucent primaryn research, 2012 EQUIP EMPLOYEES WITH INNOVATIVE TOOLS, SERVICES OR CAPABILITIES. 47% OF TOP EARNERS THINK THAT PERSONAL SURFING AND SOCIAL MEDIA ARE VALUABLE BREAKS. 69% OF THEM SAY THEIR CORPORATE CULTURE IS VERY HEALTHY.55% 74% 30% Top earners Failing companies OF TOP-EARNER EMPLOYEES CAN WORK WHEREVER THEY CHOOSE. 55% OF TOP-EARNER COMPANIES PUT HIGH-END MOBILE TECHNOLOGY IN THE HANDS OF THEIR EMPLOYEES.
  • 5. 5 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 5 The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1919 5
  • 6. 6 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2009: WHAT EMPLOYEES WERE EXPECTING to manage :  My profile (myself)  My network  My communities  All functionalities  Subscribe to alerts  Get news  Consult statistics  …  Comment / rate …  Ask questions / Talk (IM)  See each other  … A Single Workplace 2 Keep Informed Find & Publish 4 Get In Touch & Communicate 53  Post/share ideas  Organize/animate events  Create/join Workplace  … Share & Build 6 In a User-friendly Environment I belong to communities  I get visibility 7  People / Experts/ Groups  Content : Documents, Links, webcast, …  Projects, experience, success stories  …  Who I am  Where I am  What I know  Who I know  The communities I belong to White & Yellow Pages 1 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 ME COPs COIs COMPANY-WIDE
  • 7. 7 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2 3 4 7 1 = Single Workplace= White & Yellow Pages = Keep Informed= Find & Publish 5 = Get In Touch & Communicate = User-friendliness6 = Share & Build EXISTING TOOLS' ADEQUACY Joomla! is a collaborative tool centered on wiki quite easy to use. However, lack of global search engine or independent blogs make collaboration difficult. There is no social networking aspects and no document management system. MySite and TeamSite are powerful tools but difficult to use because of the numerous collaboration functionalities they offer. In addition, developing a social network is not possible since you cannot follow the activity of your colleagues or create links with them Experium is a good tool to store documents but a bit complicated to use. Collaboration is limited to blog and wikis without dedicated workspace. Furthermore, there is no social networking dimension P&P is a social network application based on tagging, easy to use but incomplete. It is indeed not possible to create group, follow activity in your network and build relationships. There is no document management or document storage system. 1 2 3 4 5 6 7 Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 (proprietary tools)
  • 8. 8 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ’S SBS PLATFORM, BASED UPON Share & Build White & Yellow Pages A Single Workplace Keep Informed Find & Publish In a User-friendly Environment Get In Touch & Communicate 21 4 3 5 6 7
  • 9. 9 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. (*) April 2013 – April 2014 averages 172DAILY CREATES* DAILY RESPONSES* 770DAILY REVISIONS * 13613,973 DAILY VIEWS* 64,044 REGISTERED USERS
  • 10. 10 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 71% EASIER 55% EASIER 60% EASIER EASIER TO FIND INFORMATION AND EXPERTISE. EASIER TO REACH, ASK, SHARE, ADVERTISE, … EASIER TO BE MORE AWARE OF OTHER AREAS AND ACTIVITIES. Source: Alcatel-Lucent user survey, 2010
  • 11. 11 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. NEW COMMUNICATION TOOLS NEED USER GUIDANCE Source:BellTelephoneSystem
  • 12. 12 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Source: Alcatel-Lucent, 2010 MAKE YOURSELF SEARCHABLE Create a profile that contains basic information about yourself. It will enable people to find you when they need an expert in your field. Be sure to fill the fields related to your interests, your expertise and tags. MANAGE YOUR INFORMATION FLOWS Personalize your Engage home page by adding “widgets” to filter and follow activity in the groups you belong to, on specific keywords/tags, certain people's blogs, discussions in groups you follow, etc. CONNECT – COLLABORATE - CONTRIBUTE REDUCE EMAIL NOTIFICATION OVERLOAD By default, the Engage platform will send you an email message when content you care about is added or changed. Engage provides you with some easy to use tools to help you manage Engage email notifications. Visit “Getting Started Using Engage”, send a mail to ECM@alcatel-lucent.com or contact an Engage advocate.
  • 13. 13 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. EMBRACE THE MOBILE (R)EVOLUTION Single Sign On 2-Factor Authentication BYOD
  • 14. 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. THE TENSION BETWEEN DECISION MAKERS AND WORKERS PLAYS OUT ON THE IT STAGE. Alcatel-Lucent primary research, 2012
  • 15. 15 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. IT AND HR SHOULD NOT ACCOMMODATE TECH REVOLUTIONS — THEY SHOULD TAKE THE LEAD Source: Alcatel-Lucent primary research, 2012 WHO’S DRIVING NEW TECHNOLOGY SOLUTIONS THAT WILL HAVE A POSITIVE EFFECT ON COMPANY CULTURE? HR 18% IT + HR 32% IT 41% Neither 67% OF ‘CULTURAL GURU’ COMPANIES SAY THERE IS A CONNECTION BETWEEN IT TOOLS, SERVICES & POLICIES AND EMPLOYEE RECRUITMENT & RETENTION.
  • 16. 16 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ADOPT A LIGHT GOVERNANCE MODEL […] You can participate on Engage in blogs, discussions, groups and projects. You can post comments or entire documents (including Word documents, PowerPoint presentations, PDFs, etc.). Please keep in mind that whatever personal information you submit will be viewable by Alcatel-Lucent colleagues, including those in other countries, who have access to the pages in question. In all cases, you are cautioned to select material that is appropriate for our business environment. You are forbidden to post any material that violates Alcatel-Lucent’s Code of Conduct. For example, all posted material must be non-discriminatory and must not be harassing toward other users/employees. You should not provide any unauthorized advice on Engage with respect to legal or financial issues, or any Alcatel-Lucent employee benefits plans or programs. All posted materials will be considered non-proprietary to you. Please refer to the Alcatel-Lucent Web 2.0/Public Discourse Guidelines for advice about appropriate use of Web 2.0 social networking tools. Engage also allows you to post photographs. You are always free to post any personal photographs that do not depict other people, so long as the pictures are tasteful and suitable for a business environment. However, you may submit photographs containing images of other people only if you have received the informed consent of each person appearing in the photo for the photo to be published to Engage. If you post any photograph of yourself, you are expressly consenting to disclosure of any personal information, including sensitive personal information, revealed by your photograph. […] Source: Alcatel-Lucent Engage terms of use & privacy notice
  • 17. 17 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. KEY COMMUNITY ROLES community members (creators, contributors, participators, lurkers) executive sponsor(s) champions / advocates moderators / facilitators platform owner (IT) key contributors
  • 18. 18 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. P U S H ROMOTE SE HARE ELP Picture: Joseph Tey on www.greenchameleon.com
  • 19. 19 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. MEASURE REAL VALUE Source: Alcatel-Lucent, 2013 GOT BETTER ANSWERS TO QUESTIONS IN 30 MINUTES VS. HOURS. WE SAVED 450 MINUTES PER WEEK IN PROJECT STATUS CONFERENCE CALLS. I WAS ABLE TO CONTRIBUTE TO NEW AND DIFFERENT PARTS OF BUSINESS. I HAVE BEEN WORKING 11 YEARS WITH THIS COMPANY AND BECAUSE OF ENGAGE, I FEEL MORE CONNECTED WITH MY COLLEAGUES NOW. STRONG’HER, AN INFORMAL COMMUNITY OF MALE AND FEMALE EMPLOYEES IS UNOFFICIALLY SHAPING THE COMPANY’S THINKING ON GENDER DYNAMICS. PHOTOGRAPHY COI LED TO A COST-SAVING IDEA: REUSE EMPLOYEES’ IMAGES IN MARCOM MATERIALS INSTEAD OF PAYING FOR PROFESSIONAL STOCK PHOTOS.
  • 20. 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALTHOUGH ACADEMIC STUDIES IN THE PAST HAVE SHOWN THAT TECHNOLOGY ITSELF DOES NOT DRIVE BOTTOM LINE RESULTS, TECHNOLOGY MATCHED TO CORPORATE CULTURE DOES. Alcatel-Lucent primary research, 2012 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  • 21. 21 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. HTTP://WWW.SLIDESHARE.NET/MJADOUL/ KNOWLEDGE-CREATION-AND-SOCIAL-COLLABORATION http://www.business2community.com/strategy/knowledge-creation-social-collaboration-digital-workplace-0646313
  • 22. marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul