6. 38% trust business to do what is right
18% trust advertising
20% believe what they hear from news
42% believe in ghosts
76% believe in miracles
stats from: MediaPost04, Edelman 09, Sacred Heart University Poll 2008, ADWeek dec09
7. discuss
name a brand you trust 100%. do you feel
they always deliver on their promises?
9. twitter 18m + estimated ‘users’
57% women
men have 15% more followers
66% under 25 yrs old
85% tweet <1x per day
1.1% tweet >10x per day
75% all Twitter activity comes from 5% of users
94% of Twitter users have <100 followers
0.68% of Twitter users have >1000 followers
92% follow <100 others
stats from: eMarketer Aug09, Harvard Study June09, Brian Solis Oct09
10. facebook >350m + estimated active ‘users’
57% women
70% outside of the US
3.5 billion pieces of content shared each week
Average user has:
130 friends
>55 minutes each day on FB
>25 comments on FB each month
‘Fans’ 2 pages each month
Member of 12 groups
>500,000 active applications >1M developers
stats from: Brian Solis Oct09, Facebook public Statistics Jan10
11. mobile 4B mobile phones worldwide
65M active users accessing FB thru mobile devices
Ppl who use mobile devices are 50% more active on SNs
~20% of tweets come from mobile devices
4B mobile phones represent 59% of the world’s population
100% SMS, 92% browser, 71% MMS, 63% camera
15% of mobile phones are smartphones
Mobile content is worth >$71B
stats from: Facebook public Statistics Jan10, Sysomos Jun09, Tomi Ahonen Almanac 2009
12. social
networks SN’s more popular than email (67% - 65%)
Women are more active in most SN’s (avg 53%)
Social networks are more popular than porn
Social networks are likely to overtake search soon
Amount of time spent on FB increased 566% in 09
stats from: Neilsen Mar09,
13. Why people are on
social networks Total
Keep in touch with friends 75%
For fun 55%
Keep in touch with family 41%
Invited by someone they know 30%
Keep in touch with classmates 30%
Keep in touch with business network 5%
Job searching 4%
Business development/sales 3%
Searching for new hires 1%
Other 4%
stats from: eMarketer Jul09
14. discuss
what are your own SN habits? how are you using them?
how much do you know about your customers’ SN
use? not just what they are saying about you, but in
general?
17. 69%
of online 12-24 yr olds own a laptop
91% of American teens are online (PEW 2008)
69% of American teens have broadband at home (PEW 2008)
stats: srgnet.com November 2009
18. 12-24 year olds
spend an average of
7.1 hours
per day
on video-based
entertainment...
stats: srgnet.com November 2009
19. 59% have video capable media players
65% have watched a <10 min clip in the
past month (23% watched 60min show)
80% watch video on digital media players
52%
watch TV with their laptop almost all
of the time (70% are IMing, texting to share TV
events with friends)
66% watch TV online
stats: srgnet.com November 2009
20. 59%
would rather get rid of cable TV than the internet
stats: srgnet.com November 2009
21. connected to friends
to the internet
mobile delivered to me
nomadic on-the-go
now
stats: srgnet.com November 2009
convenient
instant
27. #2
CATALYZE!
you are not really the point. it
isn’t about your customers
loving you, it’s about them
loving themselves and one
another more because of you.
but they may not know your
role. that’s okay.
38. reputation etc.
influence
accomplishments
bridgingcapital
bonding
access 2 ideas/talent
access 2 resources
reciprocity social capital
of your friends
47. discuss
have you Googled yourself? your company? other
than you, who is talking and what are they saying?
48. genY
rejects brands who ‘court’ them and instead
prefers to pull in the brands that resonate with
them and their values.
info: GEN BUY, Yarrow & O’Donnell 2009 (Wiley)
71. telltale signs of
tourism:
“these natives have quite the life! mañana, baby!”
“s/he spends her whole day socializing and having fun
on twitter/facebook! wish I could get paid for that!”
“when you cut through all of the ‘inane babble’, there
are some valuable posts on twitter.”
73. discuss
identify the values that are part of online
communities that business doesn’t share? does
your business share these values? if no, why not?
74. turn the be part create
bullhorn of the amazing
around community experiences
embrace find your
the higher
chaos purpose
80. notability means...
1. you deliver on your promises...and then some
2. you make a difference in people’s lives
3. you connect people + experiences together
4. you bring joy to the everyday
5. you put people in charge of their experience
6. you make lives easier
86. luck 1. lucky people follow their intuition
2. lucky people balance rationality with gut instinct
3. lucky people go out and meet new people and
expose themselves to new situations
4. lucky people see the positive side of situations
5. lucky people are more relaxed and open
from scientific study by Richard Wiseman: The Luck Factor 2003
87. discuss
how far can you start to err to the side of
openness rather than security?
100. deposits
examples:
helping someone solve a problem
attending community events
showing real interest in what someone
else is working on
using your network to do something good
for the community
demonstrating you implement people’s
suggestions
101. withdrawals
examples:
asking someone else for a favor
promoting your own events or sales
asking for an introduction to someone in
their network (intro up)
acting competitively
name dropping
pitching someone
102. discuss
what deposits are you making on a regular basis. what
is the balance of your whuffie account? discuss more
ways to make deposits.