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Transformation of
Our Business Society
Week 1 - Lesson 1
Do you have experience as a…
• Social Media Consultant?
  •   Clients expect you to know everything
  •   Long hours of research to learn unfamiliar industries
  •   Can charge $70 to $300 an hour
  •   Clients should be involved in their own social media
  •   Hard to teach clients how important it is
  •   Not to just simply be outsourced or automated
  •   More time consuming than clients think
  •   Clients know it is important but don’t really know why


Some of the feedback found from a Google Search
Purpose of
Corporate Social
Media Engagements
Week 1 – Lesson 2
Social Network Size
• Ellen Harris – (458)                         • Neil Van Wouw – (561)
• https://www.facebook.com/ellenjharris        • https://www.facebook.com/vanwouw
• “I am actually working on enlarging my       • “A year ago I was barely active in social media
  social network. I just finished a two          and my network was very small. I was
  week retreat with about 290 women on           avoiding it because it just looked like a way to
  the how of engagement, and how to              waste time with no obvious benefit other
  harvest the network into an offline
  database.”                                     than maybe keeping in touch with a few old
• “The size of the social network is             friends on Facebook. In this one year, my
  actually an opportunity to segment the         network has grown considerably, and I'm
  'list' around specific interests and           spending time daily with social media. I've
  around people with similar backgrounds         been meeting fantastic people I wouldn't
  and professions. The trick is to let the       have had the opportunity to meet if it
  market qualify itself.”                        weren't for social media. There has also been
• “I am able to engage with my network           a clear benefit in that this network of people
  better now than before the retreat. I          have been some of the strongest supporters
  confess it was a matter of being a bit shy
  because of being unclear on what to            of something I'm very passionate about, my
  ask, or say. Now have a much clearer           NPO "Ganbatte 365". As with everyone, my
  picture and a solid definition of what I       time is limited, yet it seems easier to engage
  do. Sounds a bit silly but a Macro             with people as I get more used to it, and the
  background in business and a person in         growing size of my network if anything makes
  transition created a bit of a fog.”            it easier”
Social Network Sizes
• Mott Kornicki–(1,854)                        • Rusty Roar – (1,981)
• https://www.facebook.com/WaterwayRealty      • https://www.facebook.com/RustyRoarEnte
• “The size of my networks is                    rprises
  manageable; out of the +/- 2k "friends"      • “Social Network size, depending on
  here on facebook, about 250-300 are            one's motivation and what need is
  active and "engaged" ~ The rest are            being met. In my case I'd say the
  just idle-wood or "observers".                 more the better. Even with paper
                                                 based marketing I have proven it to
                                                 be a numbers game, so therefore
• “I would like to double size of my
                                                 there's always room for
  network. I started on facebook only
                                                 improvement. So bigger is better...
  recently- I'm still not sure if time spent
  here is wasted or invested. The jury is      • Again, there is the time factor and
  still out. I think engagement with my          quality time verses quantity time. If I
  network is easy to manage.”                    was to engage with all my contacts
                                                 daily there would be little time for
                                                 anything else. (Even a passing, "Hello"
                                                 is usually sufficient.)
                                               • I think with email alerts, IMs
                                                 etc, engagement is not a problem.”
Social Network Size
• Chris Fleury - (4,786) • Ric Townsend – (1,541)
• https://www.facebook.com/chrisfleury            • https://www.facebook.com/rictownsendorglearn
• “My Facebook and Twitter networks are           • “Not big enough so larger.... size does not pose a
  too big too manage easily but there are           problem!”
  plenty of tools to make it possible for both.   • “Just saw a guy join EAve who has 11 million fans
  The thing is it's hard to get to quality          he will always have a greater pull then someone
  without quantity in my humble opinion.            with 1500”
  For example, if I was stricter and more
  restrained in the way I handle social
  networks, I never would have met you or
  many of very interesting mutual friends. I
  value diversity in my network and
  therefore see size as a necessity and the
  additional management effort required to
  be worth it.”
Social Network Size
• Wayne Hurlbert–(1,043) • Des Daughter – (1,606)
• https://www.facebook.com/waynehurlbert               • https://www.facebook.com/des.daughter
• “I am comfortable with the size of my network        • “It's a challenge, you get a better idea IF you
  size and with its steady growth rate. As the           see how many social media we (husband and
  network grows larger organically, I am always          wife) run
  able to keep up with that increase in its size. I am   http://diethylstilbestrol.co.uk/links/social-
  always able to engage people in the ever growing       media/ and this is only half of them (same
  network. One reason that growth in network size        applies to Ocean related blogs etc.) . So key on
  can continue is the different interests of the         FB is to assign people into 'groups'. Only my
  network members. Since the members are                 "EA" friends see the ticker tips for example,
  engaged for different reasons, the network is          DES-affected "followers" do not see them. Of
  really a series of smaller and very manageable         course there are people I engage much more
  networks. Since these subsets are not large in         than others... some I might never really get to
  and of themselves, they can also grow even more        know.”
  without any loss of engagement.”                     • “We wish our our social networks to get bigger,
                                                         our "mission" is to spread DES awareness to the
                                                         general public and get the world to know. We
                                                         need research for 3rd generation (children). “
Social Network Size
• Kamal Bennani – (640)                           • Seth David – (1,271)
• https://www.facebook.com/bennani.kamal          • https://www.facebook.com/nerdenterpris
• “I have a network on a human scale. Listening     es
  and engagement are essential to me. That's      • “Originally I thought that just as with
  why I am comfortable with the current size of     traditional marketing this was a "numbers"
  my network. It is growing steadily but at a       game so if you had asked me this question
  pace that allows me to interact with              a while back I would have answered that I
  newcomers. This size allows me to organize        would like my social network to be bigger.
  my exchanges by centers of interest and by
  platform. A kind of virtual circles around      • Now I think differently. With social media it
  themes. The expectations of those who follow      is about engagement. So I am actually very
  me on Google+ are not the same as those on        happy with where my network is at right
  FB or Pinterest. Thus, newcomers easily           now. Any growth I see happening with it
  identify what I deal with and they appreciate     from here is ok too because I know that it
  being able to interact with other people with     is based on "real" networking and not just
  similar affinities in those circles.”             following people for the follow back. That
                                                    doesn't work. In fact that in my experience
                                                    creates a very noisy environment that is
                                                    impossible to manage.”
Social Media
Business Presence
Development
Week 1 – Lesson 3

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Mindy Koch SMAcademy Week 1

  • 1. Transformation of Our Business Society Week 1 - Lesson 1
  • 2. Do you have experience as a… • Social Media Consultant? • Clients expect you to know everything • Long hours of research to learn unfamiliar industries • Can charge $70 to $300 an hour • Clients should be involved in their own social media • Hard to teach clients how important it is • Not to just simply be outsourced or automated • More time consuming than clients think • Clients know it is important but don’t really know why Some of the feedback found from a Google Search
  • 3. Purpose of Corporate Social Media Engagements Week 1 – Lesson 2
  • 4. Social Network Size • Ellen Harris – (458) • Neil Van Wouw – (561) • https://www.facebook.com/ellenjharris • https://www.facebook.com/vanwouw • “I am actually working on enlarging my • “A year ago I was barely active in social media social network. I just finished a two and my network was very small. I was week retreat with about 290 women on avoiding it because it just looked like a way to the how of engagement, and how to waste time with no obvious benefit other harvest the network into an offline database.” than maybe keeping in touch with a few old • “The size of the social network is friends on Facebook. In this one year, my actually an opportunity to segment the network has grown considerably, and I'm 'list' around specific interests and spending time daily with social media. I've around people with similar backgrounds been meeting fantastic people I wouldn't and professions. The trick is to let the have had the opportunity to meet if it market qualify itself.” weren't for social media. There has also been • “I am able to engage with my network a clear benefit in that this network of people better now than before the retreat. I have been some of the strongest supporters confess it was a matter of being a bit shy because of being unclear on what to of something I'm very passionate about, my ask, or say. Now have a much clearer NPO "Ganbatte 365". As with everyone, my picture and a solid definition of what I time is limited, yet it seems easier to engage do. Sounds a bit silly but a Macro with people as I get more used to it, and the background in business and a person in growing size of my network if anything makes transition created a bit of a fog.” it easier”
  • 5. Social Network Sizes • Mott Kornicki–(1,854) • Rusty Roar – (1,981) • https://www.facebook.com/WaterwayRealty • https://www.facebook.com/RustyRoarEnte • “The size of my networks is rprises manageable; out of the +/- 2k "friends" • “Social Network size, depending on here on facebook, about 250-300 are one's motivation and what need is active and "engaged" ~ The rest are being met. In my case I'd say the just idle-wood or "observers". more the better. Even with paper based marketing I have proven it to be a numbers game, so therefore • “I would like to double size of my there's always room for network. I started on facebook only improvement. So bigger is better... recently- I'm still not sure if time spent here is wasted or invested. The jury is • Again, there is the time factor and still out. I think engagement with my quality time verses quantity time. If I network is easy to manage.” was to engage with all my contacts daily there would be little time for anything else. (Even a passing, "Hello" is usually sufficient.) • I think with email alerts, IMs etc, engagement is not a problem.”
  • 6. Social Network Size • Chris Fleury - (4,786) • Ric Townsend – (1,541) • https://www.facebook.com/chrisfleury • https://www.facebook.com/rictownsendorglearn • “My Facebook and Twitter networks are • “Not big enough so larger.... size does not pose a too big too manage easily but there are problem!” plenty of tools to make it possible for both. • “Just saw a guy join EAve who has 11 million fans The thing is it's hard to get to quality he will always have a greater pull then someone without quantity in my humble opinion. with 1500” For example, if I was stricter and more restrained in the way I handle social networks, I never would have met you or many of very interesting mutual friends. I value diversity in my network and therefore see size as a necessity and the additional management effort required to be worth it.”
  • 7. Social Network Size • Wayne Hurlbert–(1,043) • Des Daughter – (1,606) • https://www.facebook.com/waynehurlbert • https://www.facebook.com/des.daughter • “I am comfortable with the size of my network • “It's a challenge, you get a better idea IF you size and with its steady growth rate. As the see how many social media we (husband and network grows larger organically, I am always wife) run able to keep up with that increase in its size. I am http://diethylstilbestrol.co.uk/links/social- always able to engage people in the ever growing media/ and this is only half of them (same network. One reason that growth in network size applies to Ocean related blogs etc.) . So key on can continue is the different interests of the FB is to assign people into 'groups'. Only my network members. Since the members are "EA" friends see the ticker tips for example, engaged for different reasons, the network is DES-affected "followers" do not see them. Of really a series of smaller and very manageable course there are people I engage much more networks. Since these subsets are not large in than others... some I might never really get to and of themselves, they can also grow even more know.” without any loss of engagement.” • “We wish our our social networks to get bigger, our "mission" is to spread DES awareness to the general public and get the world to know. We need research for 3rd generation (children). “
  • 8. Social Network Size • Kamal Bennani – (640) • Seth David – (1,271) • https://www.facebook.com/bennani.kamal • https://www.facebook.com/nerdenterpris • “I have a network on a human scale. Listening es and engagement are essential to me. That's • “Originally I thought that just as with why I am comfortable with the current size of traditional marketing this was a "numbers" my network. It is growing steadily but at a game so if you had asked me this question pace that allows me to interact with a while back I would have answered that I newcomers. This size allows me to organize would like my social network to be bigger. my exchanges by centers of interest and by platform. A kind of virtual circles around • Now I think differently. With social media it themes. The expectations of those who follow is about engagement. So I am actually very me on Google+ are not the same as those on happy with where my network is at right FB or Pinterest. Thus, newcomers easily now. Any growth I see happening with it identify what I deal with and they appreciate from here is ok too because I know that it being able to interact with other people with is based on "real" networking and not just similar affinities in those circles.” following people for the follow back. That doesn't work. In fact that in my experience creates a very noisy environment that is impossible to manage.”

Editor's Notes

  1. www.facebook.com/vanwouw