Social Media Success for Marketers and Entrepreneurs: Beyond the Basics

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Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media …

Reviewing 3 powerful tools that can help you save time while engaging successfully with your audience, spying on the competition, discovering people to follow and reporting on your social media efforts from an easy report with HootSuite to more elaborate statistics with SocialBro and finally, a complete measurement suite with Simply Measured.

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  • 1. Social Media Success for Marketers & Entrepreneurs: Beyond the Basics Milena Regos Out&About Marketing
  • 2. ‣ Award winning marketing professional with 20 years of traditional and digital experience in B2C and B2B. ‣ Founder/Principal Out&About Marketing, digital marketing and social media consultancy focusing on results, word of mouth campaigns and creating long lasting relationships with customers. ‣ Frequent speaker on marketing and social media. Past appearances include 1-800-Flowers, American Marketing Association, TriNet and more. ‣ Skier, paddleboarder, mountain biker, yogi, traveler. About Me
  • 3. More than 80% of SMBs plan to increase their use of social media Source: Media Bistro
  • 4. But you have more important things to worry about
  • 5. These 3 systems can really help
  • 6. #1 #2#3 HootSuite
  • 7. Add a link Select a network to send to: Facebook Twitter LinkedIn Google+ Attach an image
  • 8. Great way to schedule ahead tweets and evergreen content
  • 9. Quick access to all your networks and important streams
  • 10. Add social networks, streams and apps
  • 11. Stay on top of the news with HootSuite Syndicator
  • 12. Monitor your competition with a Twitter list/ HootSuite tab
  • 13. Monitor a hashtag Set up geo- location search for local businesses
  • 14. Monitor and comment on Google+ and Instagram
  • 15. Organize your teams and networks. Set up approval process and conversations within HootSuite
  • 16. Review all scheduled updates in one place
  • 17. Review all updates for the week
  • 18. Review all updates for the month
  • 19. Run reports from ready templates or create your own
  • 20. See your Twitter Profile snapshot
  • 21. Check out your Twitter growth over time
  • 22. Review you Twitter engagement metrics
  • 23. See which links are most popular / number of clicks
  • 24. Identify influencers (Module going away)
  • 25. How many clicks did you get over time
  • 26. Brand reputation monitoring / What’s the sentiment
  • 27. Get a snapshot of your Facebook pages directly in HootSuite
  • 28. See how you stack up against your competitors
  • 29. Connect with Google Analytics
  • 30. Use HootSuite to: ‣ Set up a social media dashboard to manage multiple accounts and social networks ‣ Advanced Twitter techniques for business success ‣ Monitor Twitter lists ‣ Work as a team ‣ Get easy reporting
  • 31. Social Bro
  • 32. Search for your customers on Twitter, sort them by influence and add them to a list so you can engage in the future
  • 33. Review each profile separately right within SocialBro
  • 34. Identify your influencers and the people who you influence and engage with them
  • 35. Powerful Analytics
  • 36. Identify which tweets generate high engagement
  • 37. Review your engagement metrics and discover individual tweet metrics
  • 38. Compare your account to 2 more accounts
  • 39. Review the follower’s bio tagcloud
  • 40. Quickly follow/unfollow people
  • 41. Improve your engagement
  • 42. Discover better targeting. Convert emails into Twitter profiles.
  • 43. Use Social Bro to: ‣ Build your community ‣ Target ‣ Get powerful analytics ‣ Benchmark against your competitors ‣ Get best time to tweet reports ‣ Follow/Unfollow
  • 44. Simply Measured
  • 45. Serious measurements + some free reports
  • 46. Understand Facebook’s engagement over time
  • 47. Get your complete Twitter picture
  • 48. Twitter engagement
  • 49. Followers activity
  • 50. Potential Impressions from brand and users
  • 51. Get a complete snapshot of all your channels
  • 52. Review engagement across social networks
  • 53. Provide a report for each network
  • 54. Review channel activity
  • 55. Influencers Engagement and Reach
  • 56. Use Simply Measured to: ‣ Measure all of your social networks in one place ‣ Get advanced analytics and know what’s working ‣ Improve your social media reach and ROI ‣ Competitive analysis and benchmarking ‣ Download to Excel or PowerPoint
  • 57. Q&A Thank you! Slides on: milenaregos For marketing & social media help: Twitter @milenaregos