More Related Content Similar to Now Is The Time To Build Your Personal Brand (20) More from Michael Brenner (19) Now Is The Time To Build Your Personal Brand1. Why Now Is The Time To Build Your Personal Brand
Michael Brenner
Sr. Director, Integrated Marketing and Content Strategy, SAP
Chief Editor, Business Innovation from SAP
Author, B2B Marketing Insider
Co-Founder, Business2Community.com
@BrennerMichael
2. I think I know what you’re thinking?
The top reasons people give for not working
out, not eating right, or not building a personal
brand:
1. I’m too old
2. I don’t have the time
3. It’s not important (I don’t see the value)
4. I don’t know how
© 2011 SAP AG. All rights reserved. Confidential 2
3. Me, age 3
© 2011 SAP AG. All rights reserved. Confidential 3
4. Me, 20 pounds years ago
© 2011 SAP AG. All rights reserved. Confidential 4
5. Content used to be easy . . . Today, YOU are the news!
50 years ago, Gallup released research that said delivering news
is the most effective way to attract people to your business…
© 2011 SAP AG. All rights reserved. Confidential 5
7. Most content is just plain boring?
© 2011 SAP AG. All rights reserved. Confidential 7
9. But should be more like this…
© 2011 SAP AG. All rights reserved. Confidential 9
10. Why am I active in social?
1. “Brand Me”
2. Speak to 1 person
3. Therapy
4. The journey
What is personal branding?” Those characteristics that make you unique and
how you communicate that to the world. The objective of personal branding is
professional success and is directly linked to the success of the company we serve.
~ Dan Schawbel
© 2011 SAP AG. All rights reserved. Confidential 10
11. Where to blog? 3 Platforms For SAP Employees
Business Innovation, Forbes, SCN Business Trends
http://blogs.sap.com/innovation/ http://blogs.forbes.com/sap/ http://scn.sap.com/community/business-trends
Learn how to “run like never before” with Connecting SAP thought leadership Where IT strategy and business value meet .
the latest News, Blogs and Featured to the world’s top business people This community space includes expert opinion
content on the hottest Business on Forbes. The content focuses on and insight from knowledgeable SAP insiders
innovation topics such as cloud the latest issues impacting business that will open doors, connect dots and inspire
computing, big data, mobile, real-time innovation . discussion around emerging business trends
analytics, sustainability, financial
management, human resources, sales
and marketing and more.
© 2011 SAP AG. All rights reserved. Confidential 11
12. The myth of business vs. personal profile
We are officially beyond the days where you can have a
distinct “personal” and “corporate” profile. You must decide
who you are and bleed it. From all accounts!
~ Lisa Barone Co-Founder, Outspoken Media
© 2011 SAP AG. All rights reserved. Confidential 12
13. The Personal Brand Continuum
Manage By Walking Around: The original goal B2B Marketing Insider is dedicated to Timo Elliott is a 20-year veteran of SAP His
of this blog was to provide information about sharing marketing tips that drive real results popular Business Analytics blog tracks
performance management – the inspiration for like sales, leads, and higher customer innovation in analytics and social
the title of this blog, Manage By Walking loyalty, focusing on topics such as lead media, including topics such as augmented
Around, can be found in my inaugural generation, search marketing, online corporate reality, collaborative decision-
post. I’ve shared my own management media, and social strategies. making, and social network analysis.
guidelines and suggested some tips for new
managers.
“Write about what you know” ~ Mark Twain
© 2011 SAP AG. All rights reserved. Confidential 13
14. Tips for personal branding success
• Define audience and set objectives
• Why are you talking?
• Who are you talking to?
• What’s in it for them / you?
• Build it in to every day
• Scan, filter, read, connect, write, respond
• Social media success = minutes per day
• Have a goal: 2 blogs per week Tues / Thursday
• Build relationships of mutual benefit
• Social “gifts:” Retweet me, I might ReTweet you!
• The new content rules
• If it isn’t a keyword, no one cares
• Titles matter
• Bullets help
• Tell stories: Hero, a quest, a journey, an obstacle and a resolution
© 2011 SAP AG. All rights reserved. Confidential 14
15. Thank You!
Email:
michael.brenner@sap.com
Marketing Blog:
B2BMarketingInsider.com
Social News Site:
Business2Community.com
Twitter:
@brennermichael
© 2011 SAP AG. All rights reserved. Confidential 15
Editor's Notes Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. At this point, technology was the enabler…