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Now Is The Time To Build Your Personal Brand
Michael Brenner emphasizes the importance of building a personal brand in today's content-driven world, countering common excuses for not doing so. He outlines key strategies for effective personal branding, such as defining one's audience, engaging consistently through social media, and crafting compelling narratives. Ultimately, personal branding is positioned as crucial for professional success and company alignment.
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Now Is The Time To Build Your Personal Brand
- 1. Why Now IsThe Time To Build Your Personal Brand Michael Brenner Sr. Director, Integrated Marketing and Content Strategy, SAP Chief Editor, Business Innovation from SAP Author, B2B Marketing Insider Co-Founder, Business2Community.com @BrennerMichael
- 2. I think Iknow what you’re thinking? The top reasons people give for not working out, not eating right, or not building a personal brand: 1. I’m too old 2. I don’t have the time 3. It’s not important (I don’t see the value) 4. I don’t know how © 2011 SAP AG. All rights reserved. Confidential 2
- 3. Me, age 3 ©2011 SAP AG. All rights reserved. Confidential 3
- 4. Me, 20 poundsyears ago © 2011 SAP AG. All rights reserved. Confidential 4
- 5. Content used tobe easy . . . Today, YOU are the news! 50 years ago, Gallup released research that said delivering news is the most effective way to attract people to your business… © 2011 SAP AG. All rights reserved. Confidential 5
- 6. Edelman Trust Barometer– Time for Brand You! © 2011 SAP AG. All rights reserved. Confidential 6
- 7. Most content isjust plain boring? © 2011 SAP AG. All rights reserved. Confidential 7
- 8. Because it mainlydoes this… © 2011 SAP AG. All rights reserved. Confidential 8
- 9. But should bemore like this… © 2011 SAP AG. All rights reserved. Confidential 9
- 10. Why am Iactive in social? 1. “Brand Me” 2. Speak to 1 person 3. Therapy 4. The journey What is personal branding?” Those characteristics that make you unique and how you communicate that to the world. The objective of personal branding is professional success and is directly linked to the success of the company we serve. ~ Dan Schawbel © 2011 SAP AG. All rights reserved. Confidential 10
- 11. Where to blog?3 Platforms For SAP Employees Business Innovation, Forbes, SCN Business Trends http://blogs.sap.com/innovation/ http://blogs.forbes.com/sap/ http://scn.sap.com/community/business-trends Learn how to “run like never before” with Connecting SAP thought leadership Where IT strategy and business value meet . the latest News, Blogs and Featured to the world’s top business people This community space includes expert opinion content on the hottest Business on Forbes. The content focuses on and insight from knowledgeable SAP insiders innovation topics such as cloud the latest issues impacting business that will open doors, connect dots and inspire computing, big data, mobile, real-time innovation . discussion around emerging business trends analytics, sustainability, financial management, human resources, sales and marketing and more. © 2011 SAP AG. All rights reserved. Confidential 11
- 12. The myth ofbusiness vs. personal profile We are officially beyond the days where you can have a distinct “personal” and “corporate” profile. You must decide who you are and bleed it. From all accounts! ~ Lisa Barone Co-Founder, Outspoken Media © 2011 SAP AG. All rights reserved. Confidential 12
- 13. The Personal BrandContinuum Manage By Walking Around: The original goal B2B Marketing Insider is dedicated to Timo Elliott is a 20-year veteran of SAP His of this blog was to provide information about sharing marketing tips that drive real results popular Business Analytics blog tracks performance management – the inspiration for like sales, leads, and higher customer innovation in analytics and social the title of this blog, Manage By Walking loyalty, focusing on topics such as lead media, including topics such as augmented Around, can be found in my inaugural generation, search marketing, online corporate reality, collaborative decision- post. I’ve shared my own management media, and social strategies. making, and social network analysis. guidelines and suggested some tips for new managers. “Write about what you know” ~ Mark Twain © 2011 SAP AG. All rights reserved. Confidential 13
- 14. Tips for personalbranding success • Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you? • Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday • Build relationships of mutual benefit • Social “gifts:” Retweet me, I might ReTweet you! • The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution © 2011 SAP AG. All rights reserved. Confidential 14
- 15. Thank You! Email: michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.com Social News Site: Business2Community.com Twitter: @brennermichael © 2011 SAP AG. All rights reserved. Confidential 15
Editor's Notes
- #2 Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding.
- #5 At this point, technology was the enabler…