Why Now Is The Time To Build Your Personal BrandMichael BrennerSr. Director, Integrated Marketing and Content Strategy, SA...
I think I know what you’re thinking? The top reasons people give for not working out, not eating right, or not building a ...
Me, age 3© 2011 SAP AG. All rights reserved.   Confidential   3
Me, 20 pounds years ago© 2011 SAP AG. All rights reserved.   Confidential   4
Content used to be easy . . . Today, YOU are the news!50 years ago, Gallup released research that said delivering newsis t...
Edelman Trust Barometer – Time for Brand You!© 2011 SAP AG. All rights reserved.             Confidential   6
Most content is just plain boring?© 2011 SAP AG. All rights reserved.   Confidential   7
Because it mainly does this…© 2011 SAP AG. All rights reserved.   Confidential   8
But should be more like this…© 2011 SAP AG. All rights reserved.   Confidential   9
Why am I active in social?1. “Brand                             Me”2.     Speak to 1 person3.     Therapy4.     The journe...
Where to blog? 3 Platforms For SAP Employees   Business Innovation, Forbes, SCN Business Trendshttp://blogs.sap.com/innova...
The myth of business vs. personal profileWe are officially beyond the days where you can have adistinct “personal” and “co...
The Personal Brand ContinuumManage By Walking Around: The original goal     B2B Marketing Insider is dedicated to         ...
Tips for personal branding success•   Define audience and set objectives    • Why are you talking?    • Who are you talkin...
Thank You!                                      Email:                                      michael.brenner@sap.com       ...
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Now Is The Time To Build Your Personal Brand

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Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.

But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.

Published in: Business, Technology
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  • Well said with humor and purpose. Thank you for sharing. Glad it only took me 7 months to find it. LOL
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  • LA PERSONA QUE ME LO ENVIO ESTA TODAVIA ASOMBRADA DE LO OCURRIDO, YA QUE ELLA DICE QUE LO HIZO POR HACERLO Y QUE PIDIO ALGO QUE CREIA CASI IMPOSIBLE DE LOGRAR PROBEMOS. * Para ti mismo di el nombre de la única persona del sexo opuesto con quien quieras estar (tres veces...)... * Piensa en algo que quieras lograr dentro de la proxima semana y repitelo para ti mismo(a) (seis veces)... * Piensa en algo que quieras que pase entre tu y la persona especial (que dijiste en el no. 1) y dilo a ti mismo/a (doce veces)... * Ahora haz un ultimo y final deseo acerca del deseo que escogiste. * Despues de leer esto tienes 1 hora para mandarlo a 15 temas y lo que pediste se te hara realidad en 1 semana. A la mayor cantidad de gente a quien lo mandes mas fuerte se hara tu deseo. Si tu escoges ignorar esta carta lo contrario del deseo te sucedera, o esto no sucedera jamas.............. Que tus días estén llenos de logros y tus noches de sueños copia y pega esto en 15 o + temas
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  • I agree with you; content should be polished & professional rather than cheesy. (slides 8&9)
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  • Brands used to be only for businesses. And we, the employees, were expected to uphold and support the principles of the brand. Some of us in marketing were even lucky enough to help our businesses build their brands.But as trust has eroded away from corporations and government institutions, we are seeing the ushering in of a new era: the employee-brand.Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding.
  • At this point, technology was the enabler…
  • Now Is The Time To Build Your Personal Brand

    1. 1. Why Now Is The Time To Build Your Personal BrandMichael BrennerSr. Director, Integrated Marketing and Content Strategy, SAPChief Editor, Business Innovation from SAPAuthor, B2B Marketing InsiderCo-Founder, Business2Community.com@BrennerMichael
    2. 2. I think I know what you’re thinking? The top reasons people give for not working out, not eating right, or not building a personal brand: 1. I’m too old 2. I don’t have the time 3. It’s not important (I don’t see the value) 4. I don’t know how© 2011 SAP AG. All rights reserved. Confidential 2
    3. 3. Me, age 3© 2011 SAP AG. All rights reserved. Confidential 3
    4. 4. Me, 20 pounds years ago© 2011 SAP AG. All rights reserved. Confidential 4
    5. 5. Content used to be easy . . . Today, YOU are the news!50 years ago, Gallup released research that said delivering newsis the most effective way to attract people to your business…© 2011 SAP AG. All rights reserved. Confidential 5
    6. 6. Edelman Trust Barometer – Time for Brand You!© 2011 SAP AG. All rights reserved. Confidential 6
    7. 7. Most content is just plain boring?© 2011 SAP AG. All rights reserved. Confidential 7
    8. 8. Because it mainly does this…© 2011 SAP AG. All rights reserved. Confidential 8
    9. 9. But should be more like this…© 2011 SAP AG. All rights reserved. Confidential 9
    10. 10. Why am I active in social?1. “Brand Me”2. Speak to 1 person3. Therapy4. The journeyWhat is personal branding?” Those characteristics that make you unique andhow you communicate that to the world. The objective of personal branding isprofessional success and is directly linked to the success of the company we serve. ~ Dan Schawbel© 2011 SAP AG. All rights reserved. Confidential 10
    11. 11. Where to blog? 3 Platforms For SAP Employees Business Innovation, Forbes, SCN Business Trendshttp://blogs.sap.com/innovation/ http://blogs.forbes.com/sap/ http://scn.sap.com/community/business-trendsLearn how to “run like never before” with Connecting SAP thought leadership Where IT strategy and business value meet .the latest News, Blogs and Featured to the world’s top business people This community space includes expert opinioncontent on the hottest Business on Forbes. The content focuses on and insight from knowledgeable SAP insidersinnovation topics such as cloud the latest issues impacting business that will open doors, connect dots and inspirecomputing, big data, mobile, real-time innovation . discussion around emerging business trendsanalytics, sustainability, financialmanagement, human resources, salesand marketing and more. © 2011 SAP AG. All rights reserved. Confidential 11
    12. 12. The myth of business vs. personal profileWe are officially beyond the days where you can have adistinct “personal” and “corporate” profile. You must decidewho you are and bleed it. From all accounts! ~ Lisa Barone Co-Founder, Outspoken Media© 2011 SAP AG. All rights reserved. Confidential 12
    13. 13. The Personal Brand ContinuumManage By Walking Around: The original goal B2B Marketing Insider is dedicated to Timo Elliott is a 20-year veteran of SAP Hisof this blog was to provide information about sharing marketing tips that drive real results popular Business Analytics blog tracksperformance management – the inspiration for like sales, leads, and higher customer innovation in analytics and socialthe title of this blog, Manage By Walking loyalty, focusing on topics such as lead media, including topics such as augmentedAround, can be found in my inaugural generation, search marketing, online corporate reality, collaborative decision-post. I’ve shared my own management media, and social strategies. making, and social network analysis.guidelines and suggested some tips for newmanagers. “Write about what you know” ~ Mark Twain © 2011 SAP AG. All rights reserved. Confidential 13
    14. 14. Tips for personal branding success• Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you?• Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday• Build relationships of mutual benefit • Social “gifts:” Retweet me, I might ReTweet you!• The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution © 2011 SAP AG. All rights reserved. Confidential 14
    15. 15. Thank You! Email: michael.brenner@sap.com Marketing Blog: B2BMarketingInsider.com Social News Site: Business2Community.com Twitter: @brennermichael© 2011 SAP AG. All rights reserved. Confidential 15
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