Now Is The Time To Build Your Personal Brand

Why Now Is The Time To Build Your Personal BrandMichael BrennerSr. Director, Integrated Marketing and Content Strategy, SAPChief Editor, Business Innovation from SAPAuthor, B2B Marketing InsiderCo-Founder, Business2Community.com@BrennerMichael

I think I know what you’re thinking? The top reasons people give for not working out, not eating right, or not building a personal brand: 1. I’m too old 2. I don’t have the time 3. It’s not important (I don’t see the value) 4. I don’t know how© 2011 SAP AG. All rights reserved. Confidential 2

Content used to be easy . . . Today, YOU are the news!50 years ago, Gallup released research that said delivering newsis the most effective way to attract people to your business…© 2011 SAP AG. All rights reserved. Confidential 5

Why am I active in social?1. “Brand Me”2. Speak to 1 person3. Therapy4. The journeyWhat is personal branding?” Those characteristics that make you unique andhow you communicate that to the world. The objective of personal branding isprofessional success and is directly linked to the success of the company we serve. ~ Dan Schawbel© 2011 SAP AG. All rights reserved. Confidential 10

Where to blog? 3 Platforms For SAP Employees Business Innovation, Forbes, SCN Business Trendshttp://blogs.sap.com/innovation/ http://blogs.forbes.com/sap/ http://scn.sap.com/community/business-trendsLearn how to “run like never before” with Connecting SAP thought leadership Where IT strategy and business value meet .the latest News, Blogs and Featured to the world’s top business people This community space includes expert opinioncontent on the hottest Business on Forbes. The content focuses on and insight from knowledgeable SAP insidersinnovation topics such as cloud the latest issues impacting business that will open doors, connect dots and inspirecomputing, big data, mobile, real-time innovation . discussion around emerging business trendsanalytics, sustainability, financialmanagement, human resources, salesand marketing and more. © 2011 SAP AG. All rights reserved. Confidential 11

The myth of business vs. personal profileWe are officially beyond the days where you can have adistinct “personal” and “corporate” profile. You must decidewho you are and bleed it. From all accounts! ~ Lisa Barone Co-Founder, Outspoken Media© 2011 SAP AG. All rights reserved. Confidential 12

The Personal Brand ContinuumManage By Walking Around: The original goal B2B Marketing Insider is dedicated to Timo Elliott is a 20-year veteran of SAP Hisof this blog was to provide information about sharing marketing tips that drive real results popular Business Analytics blog tracksperformance management – the inspiration for like sales, leads, and higher customer innovation in analytics and socialthe title of this blog, Manage By Walking loyalty, focusing on topics such as lead media, including topics such as augmentedAround, can be found in my inaugural generation, search marketing, online corporate reality, collaborative decision-post. I’ve shared my own management media, and social strategies. making, and social network analysis.guidelines and suggested some tips for newmanagers. “Write about what you know” ~ Mark Twain © 2011 SAP AG. All rights reserved. Confidential 13

Tips for personal branding success• Define audience and set objectives • Why are you talking? • Who are you talking to? • What’s in it for them / you?• Build it in to every day • Scan, filter, read, connect, write, respond • Social media success = minutes per day • Have a goal: 2 blogs per week Tues / Thursday• Build relationships of mutual benefit • Social “gifts:” Retweet me, I might ReTweet you!• The new content rules • If it isn’t a keyword, no one cares • Titles matter • Bullets help • Tell stories: Hero, a quest, a journey, an obstacle and a resolution © 2011 SAP AG. All rights reserved. Confidential 14

http://www.b2bmarketinginsider.com	1533
http://www.marketingpersonale.com	394
http://www.scoop.it	208
http://www.business2community.com	122
http://www.entrepreneurmag.co.za	85
http://www.linkedin.com	21
http://5565388046438030359_2220b1a7c1f326f09990ff1d186ccd731c312281.blogspot.com	14
http://www.twylah.com	13
http://flavors.me	12
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http://tweetedtimes.com	6
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http://blogs.sap.com	3
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http://feeds.feedburner.com	1
http://tweets.catalystpartnership.com	1
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Now Is The Time To Build Your Personal Brand

by Michael Brenner on Aug 09, 2012

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