Blog Growth & Development Presented By: Christina Hitchcock and Jaime Karpovich Track: Marketing Session Format: Co-Presentation Description: Both Christina and Jaime have built strong blogs that have gained them national recognition. In this session, you’ll go behind the scenes to learn how they started, how they grew, and how they developed their blogs into truly remarkable brands.

1. Blog Growth & Development
Jaime Karpovich
Savethekales.wordpress.com
@savethekales
Christina Hitchcock
Itisakeeper.com
@itsakeeperblog

2. About Jaime
• Freelance writer, public speaker, book nerd, eyeliner
enthusiast
• Host, cook and co-producer of Save the Kales!
• Nominated in 2013 Mid-Atlantic Emmy Awards
• Winner of five Lehigh Valley blog awards; "Best Food
Blog" three years running
• Co-Organizer of Bethlehem Vegfest; Co-Founder of
Bethlehem Food Co-op
• Little Spoon columnist for Lehigh Valley Style magazine
• Speaker/demo chef at festivals, colleges, private events

4. About Christina
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Mom, wife, recipe hoarder, full time blogger
Chief cook & bottle washer at It’s a Keeper
Field editor for Taste of Home magazine
Kitchen Expert for GoodCook.com
Contributor on HappeningsMagazinePA.com
Contributor on WNEP’s Home & Backyard
Worked with several national brands

5. It all started when I was 2…

8. “Find something you’re
passionate about and
keep tremendously
interested in it.”
– Julia Child

9. The Secret to Growing Your Blog…

11. The Lessons We’ve Learned
1. Begin with the end in mind

13. The Lessons We’ve Learned
1. Begin with the end in mind
2. Offer something valuable

15. The Lessons We’ve Learned
1. Begin with the end in mind
2. Offer something valuable
3. Good design is key

17. The Lessons We’ve Learned
1.
2.
3.
4.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut

19. The Lessons We’ve Learned
1.
2.
3.
4.
5.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut
Promote, promote, promote

21. The Lessons We’ve Learned
1.
2.
3.
4.
5.
6.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut
Promote, promote, promote
It’s all about building relationships

23. The Lessons We’ve Learned
1.
2.
3.
4.
5.
6.
7.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut
Promote, promote, promote
It’s all about building relationships
Treat your blog like a business

25. The Lessons We’ve Learned
1.
2.
3.
4.
5.
6.
7.
8.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut
Promote, promote, promote
It’s all about building relationships
Treat your blog like a business
Keep learning

27. The Lessons We’ve Learned
1.
2.
3.
4.
5.
6.
7.
8.
9.
Begin with the end in mind
Offer something valuable
Good design is key
Follow your gut
Promote, promote, promote
It’s all about building relationships
Treat your blog like a business
Keep learning
Have the right tools

29. The Lessons We’ve Learned
1. Begin with the end in mind
2. Offer something valuable
3. Good design is key
4. Follow your gut
5. Promote, promote, promote
6. It’s all about building relationships
7. Treat your blog like a business
8. Keep learning
9. Have the right tools
10. Things change

32. Jaime Karpovich
savethekales.wordpress.com
Christina Hitchcock
itisakeeper.com
savethekales@gmail.com
itsakeeperblog@gmail.com
Facebook.com/savethekales
Facebook.com/itsakeeper
@savethekales
@itsakeeperblog
Pinterest.com/savethekales
Pinterest.com/itsakeeperblog
Youtube.com/savethekales
Instagram.com/itsakeeperblog
Youtube.com/itsakeeperblog