Church Blogging by Jody Wissing

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Don't just have a blog, have a good blog.

This presentation is from the Communications FastTrack - NACBA (National Association of Church Business Administration)

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Church Blogging by Jody Wissing

  1. 1. Don’t just have a blog, have a good blog. Church Blogging by Jody Wissing jodywissing.com
  2. 2. Everybody has a blog.
  3. 3. Why have one?
  4. 4. Purpose of a blog.
  5. 5. Purpose of a blog.It’s NOTone size fits all.
  6. 6. Purpose of a blog.Your blog should support the mission of your church.
  7. 7. Purpose of a blog.
  8. 8. Why have a blog?• Reaching people• Communications & Marketing• Conversation
  9. 9. Should you have multiple blogs?
  10. 10. Should you have multiple blogs? Good posts & a plan.
  11. 11. Blog content.You are what you blog.
  12. 12. Blog content. Target audience.
  13. 13. Blog content.Culturally relevant.
  14. 14. Blog content.
  15. 15. Blog content.Don’t use free blogs.
  16. 16. Blog content.
  17. 17. Blog content.Content they won’t find anywhere else.
  18. 18. Blog content.You can’t please everyone.
  19. 19. Blog content. Should you delete opinions or negative comments?
  20. 20. Blog content. END rabbit trail.
  21. 21. Blog content.Keep your day job.
  22. 22. 10 simple tips to make your blog better. Use an image.
  23. 23. 10 simple tips to make your blog better. Use an image.
  24. 24. 10 simple tips to make your blog better. Organize.
  25. 25. 10 simple tips to make your blog better. Make it scannable.
  26. 26. 10 simple tips to make your blog better. Create compelling titles.
  27. 27. 10 simple tips to make your blog better.
  28. 28. 10 simple tips to make your blog better. Add a question.
  29. 29. 10 simple tips to make your blog better. Add subscriptions.
  30. 30. 10 simple tips to make your blog better. Posting frequency.
  31. 31. 10 simple tips to make your blog better. Interact.
  32. 32. 10 simple tips to make your blog better. Create an idea list.
  33. 33. 10 simple tips to make your blog better. Create a plan.
  34. 34. Changing your blog strategy. Our blog needs help!
  35. 35. Changing your blog strategy. • Create a plan. • Present your plan. • Implement your plan.
  36. 36. Don’t have a blog……because everyone else does.
  37. 37. Have a blog……because it supports your mission.…to encourage conversation.…to reach more people.
  38. 38. Quote.“As I have repeatedly written in one form orother, blogging is not about writing posts.Heck, that’s the least of your challenges. No,blogging is about cultivating a mutuallybeneficial relationship with an ever-growingonline readership, and that’s hard work.” – Alister Cameron
  39. 39. What should you do next?
  40. 40. What should you do next? Train the puppy. Teach old dogs new tricks.
  41. 41. Resources & presentation. jodywissing.com – View this presentation. – Download message notes. – Get additional resources.

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