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Mobile User Experience Mobile User Experience Presentation Transcript

  • Mobile User ExperienceASUT Member Apéro, March 7th 2012Zühlke Engineering, Dr. Thomas Memmel Folie 1 29. Februar 2012 Dr. Thomas Memmel © Zühlke 2012
  • Mobile User ExperienceNomobophobia?• Disease of people frightened of being without their mobile• Demand for 100% ubiquitous computing• Mobile as central device• Question for consumers is on which platform(s) will they organize their lives• The decision for a mobile platform is a life-changing oneMobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 2 © Zühlke 2012
  • Mobile User ExperienceFacts & Figures 2011 the overall internet data traffic was 8 times the internet traffic of 2000. In the next 5 years, x18 to x26 growth of mobile data projected. Mobile is the driver. All-IP. More than 10bn devices will be connected to internet in 2016. M2M will connect your fridge, microwave etc. to the internet. More than 2.3bn m2m connections in 2016. Folie 3 © Zühlke 2012
  • Mobile User ExperienceMobile World Congress 2012 mPayment mBanking mHealth mCommerce mExperience mCloud mSecurity m2mMobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 4 © Zühlke 2012
  • Mobile User ExperiencemPayment & mBanking Over 2.5bn people in developing countries are unbanked but have mobiles. mPayment with NFC and apps. The mobile will replace physical wallets soon. Future growth market. For the broad rollout, open systems are important .Mobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 5 © Zühlke 2012
  • mCommerce & mCloud The mobile will be the place where more & more consumers will finish the shopping experience Companies have to provide a seamless multi-channel shopping experience to customers Consumers want to have choice of channels. If you don’t offer the choice, they go somewhere else Multi-channel is implemented with cloud servicesMobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 6 © Zühlke 2012
  • Mobile User ExperiencemHealth New medical devices communicating with tablets and smartphones Remote health checkups and monitoring Reduce healthcare costs due to less on-site checkups at the hospitalMobile User Experience | Dr. Thomas Memmel 29. Februar 2012 Folie 7 © Zühlke 2012
  • Mobile User ExperienceDetermines mobile innovation and life A user-friendly UI is a core asset of mobile services. Apps of all kind must be simple, fancy and easy-to-use Apps and services must be integrated smoothly and user- friendly. Otherwise they will be abandoned. When people move to the mobile cloud services, a loss of connectivity would mean a cut-off from digital life. 29. Februar 2012 Folie 8 © Zühlke 2012
  • Mobile User ExperienceEverything, everywhere Ubiquitous Cloud Big Data Mobile Services ComputingMobile Engineering | Dr. Thomas Memmel, Competence Center Client Technology 18. Januar 2012 Folie 9 © Zühlke 2012
  • Mobile Engineering @ ZühlkeYour Partner for Enterprise Mobility and UX Holistic Approach in Domain Engineering Mobile and Multi- Expertise Integration Channel Applications, e.g. (e2e) • Technology (Hard-/Software) Security • User Experience & User Requirements Engineering Experience Mobile & Multi- Channel Engineering • Innovation • Business Processes Native Apps • Security Innovation HTML5/Cross • Integration -Platform • Project ManagementMobile Engineering | Dr. Thomas Memmel 24. November 2011 Folie 10 © Zühlke 2012
  • Thank you!Contact Information • Dr. Thomas Memmel • Zühlke Engineering AG, Schlieren (Zürich) • Business Unit Manager «Java Integration & Channels» • Manager Competence Centre Client Technology • Mobile User Experience Evangelist • http://www.xing.com/profile/Thomas_MemmelProject Managment with Usability Engineering Methods | Dr. Thomas Memmel 7. February 2012 Folie 11 © Zühlke 2012
  • About Zühlke Company Information Folie 12 29. Februar 2012 Dr. Thomas MemmelMobile User Experience | Dr. Thomas Memmel © Zühlke 2012
  • What does it take to settle thousandsof transactions per second?An idea more. And Zühlke.An idea more. And Zühlke. 4. March 2011 Folie 13 © Zühlke 2012
  • What does it take to diagnose defectsbefore they occur?An idea more. And Zühlke.An idea more. And Zühlke. 4. March 2011 Folie 14 © Zühlke 2012
  • What does it take for thousands ofpeople to regain clear sight?An idea more. And Zühlke.An idea more. And Zühlke. 4. March 2011 Folie 15 © Zühlke 2012
  • Software Solutions, Product Innovationand Management ConsultingAn idea more. And Zühlke. 4. March 2011 Folie 16 © Zühlke 2012
  • Software Solutions, Product Innovationand Management Consulting • Over 7000 projects to our credit • Turnover 70 Mio. CHF (2010) • 400 Employees (end 2010) • In Austria, Germany, Switzerland and in the United Kingdom • Foundation 1968, now owned by a management team Zühlke advises, • ISO 9001 und 13485 certificated develops and integrates to efficiently deliver solutions of the highest quality.An idea more. And Zühlke. 4. March 2011 Folie 17 © Zühlke 2012
  • Our TeamsAn idea more. And Zühlke. 4. March 2011 Folie 18 © Zühlke 2012
  • Our Offer Management Consulting Consulting • • Technology Consulting & Methods • Team Training Software Solutions Development • • Product Development Enterprise Integration Integration • • Methodical Modular principle & Best PracticesAn idea more. And Zühlke. 4. March 2011 Folie 19 © Zühlke 2012
  • An idea more. And Zühlke. Value Added • Bespoke, innovative solutions Outstanding Achievement • Motivated, highly qualified employees • State-of-the-art methods and processes Zühlke enables its Integrity customers to successfully • We take responsibility seriously implement their ideas.An idea more. And Zühlke. 4. March 2011 Folie 20 © Zühlke 2012