Bringing mobile apps to market faster using rapid application prototyping

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The world is going mobile and in business this is not something to be ignored. Designing applications for mobile requires planning, consideration of the user experience and a balance of business requirements. Rapid application prototyping is one of the ways to help you bring mobile applications to market faster to achieve better results.

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Bringing mobile apps to market faster using rapid application prototyping

  1. 1. Bringing Great Mobile Apps To Market (Faster)Using Rapid Application PrototypingCeBIT 2013Global ConferencesMarch 7, 2013Philipp HuyPidoco GmbH
  2. 2. Philipp Huy MA in Technology & Innovation Management, Economics, Physics in the U.S., France, Munich Projects in Corporate and Product Strategy at Siemens, Chrysler and Vodafone Consulting projects with start-ups from the software and telecommunication industries CEO and co-founder of Pidoco GmbH, since 200807.03.2013 Pidoco GmbH © 2013 2
  3. 3. Pidoco is an innovative prototyping softwareused around the globe Rapid Application Prototyping as SaaS in 40+ countries across industries since 2008 Customer examples:07.03.2013 Pidoco GmbH © 2013 3
  4. 4. Analyze & Ideate Design & visualize Research & Specification“Mobile apps are now de rigueur. If you haven‘t Requirements UCDdeveloped one yet, then you probably will soon.” - Mike Gualtieri, Forrester, 2011 Review & Test07.03.2013 Pidoco GmbH © 2013 4
  5. 5. The world is going mobile... Should you too? Global Mobile Traffic as Percent of Total Internet Traffic (12/2008 - 02/2013) 20,0% 14% in 01/2013% of Global Internet Traffic 15,0% 10% in 05/2012 10,0% 5% in 04/2011 % of Internet Traffic 5,0% 1% in 07/2009 0,0% Source: StatCounter Global Stats 07.03.2013 Pidoco GmbH © 2013 5
  6. 6. Mobile apps are becoming increasinglyimportant for sales and productivity 71 % of enterprises looking to, or actively deploying their own mobile applications (Symantec, 02/12) Consumers spend 127 min/day in mobile apps (Flurry, 12/12) Mobile app store revenue to reach $58 bn in 2014 (Gartner, 01/11) 50% of web sales to come from social, mobile apps (Gartner, 03/12)Sources:Venture Beat (http://venturebeat.com/2012/02/22/symantec-mobile/#zBktCyUYOfcXO7R6.99), Gartner (http://www.gartner.com/newsroom/id/1529214,http://www.gartner.com/newsroom/id/1826814), TechCrunch (http://techcrunch.com/2012/12/05/flurry-mobile-apps-television/#)07.03.2013 Pidoco GmbH © 2013 6
  7. 7. Mobile devices pose usability challengesfor designers and developers Smaller screen sizes Novel and different interactions, e.g. shake, pinch, „bump“ Many screen formatsSources:https://bu.mp/company/Note: Bump and Pidoco are not affiliated. The screenshot on this slide serves only as an illustration and does not imply any endorsements or relationship of bump andPidoco.07.03.2013 Pidoco GmbH © 2013 7
  8. 8. As a result, it is even more critical than everto design carefully and test early “Mobile apps are now de rigueur. If you haven‘t developed one yet, then you probably will soon. If you have already developed one, then you probably need to make it better. [...] How many stars you get depends on the mobile user experience you design...” Mike Gualtieri, Forrester, 2011Source:Forrester: “Mobile App Design Best Practices, When It Comes To Designing The Mobile User Experience (UX), Context Is King” by Mike Gualtieri with Mike Gilpin, Jeffrey S.Hammond, and Adam Knoll, April 12, 2011,07.03.2013 Pidoco GmbH © 2013 8
  9. 9. But mobile apps must satisfy businessrequirements as well... Communication barrier between biz and tech people can lead to misunderstandings, e.g. biz people can’t express needs Biz people may not get what they need, causing costly changesClient Manager Developer End Users IX Designer Designer Consultant07.03.2013 Pidoco GmbH © 2013 9
  10. 10. Analyze & Ideate Design & visualize SpecificationSoResearch & you ensure that the design how can Requirements UCDsatisfies user AND business needs? Review & Test07.03.2013 Pidoco GmbH © 2013 10
  11. 11. User-centered design methods and rapidprototyping help meet user and biz needs Analyze & Ideate Design & visualize Research & Specification UCD Requirements Review & Test07.03.2013 Pidoco GmbH © 2013 11
  12. 12. Rapid Application Prototyping can help involveusers and business people early Prototypes allow designers to quickly mock up an application and test their ideas with end users Prototypes allow business people to explain and discuss requirements in images rather than words07.03.2013 Pidoco GmbH © 2013 12
  13. 13. Analyze & Ideate Design & visualize Research & SpecificationExample: essenswert UCD Requirementsby Die Initiatoren e.V. Review & Test07.03.2013 Pidoco GmbH © 2013 13
  14. 14. Die Initiatoren e.V. are developinga mobile app for food deals to save waste Die Initiatoren, an NPO offering a platform for young people to engage in social projects, e.g. against food waste Developing a mobile app for local businesses and consumers to share information on food deals Team includes several (non-IT) students and young alumni, a service designer, developers, graphic designer07.03.2013 Pidoco GmbH © 2013 14
  15. 15. Step 1: Team brainstorms use casesand visualizes them as ‟paper prototype” Advantages • Easy to understand • Easy to discuss functionality of app Screenshot: • Suitable for „non- Paper prototype techies“07.03.2013 Pidoco GmbH © 2013 15
  16. 16. Step 2: Team quickly digitizesthe ‟paper prototype” with Pidoco Advantages • Easy to create • No programming • ‟Business people” Screenshot: can visualize their Editor mit App-Prototyp ideas and explain their requirements07.03.2013 Pidoco GmbH © 2013 16
  17. 17. Step 3: Team tests the prototype directlyon the mobile device with target users Advantages • See how app will work on the mobile device • Gather feedback directly • Easy to test with real users • Easy to discuss and try design alternatives in real-time07.03.2013 Pidoco GmbH © 2013 17
  18. 18. Step 4: Team shares prototype with servicedesigner and others for feedback Advantages • Easy to collect feedback • No live meetings necessary • Developers can assess technical feasibility and costs07.03.2013 Pidoco GmbH © 2013 18
  19. 19. Step 5: Team modifies prototypeaccording to feedback (and tests again) Advantages • Cheap to change the prototype instead of the app • Early changes prevent late changes07.03.2013 Pidoco GmbH © 2013 19
  20. 20. Step 6: Designer and developer use finalprototype for implementing the app Advantages • Less ambiguity – it’s clear what the code needs to do • Fewer feedback loops during development • Avoid late change requests07.03.2013 Pidoco GmbH © 2013 20
  21. 21. Tryg used Pidoco as central platformto develop a great mobile app in little time Tryg: 2nd largest insurer in the Nordics “Pidoco makes it possible to interact Goal: Launch first self-service mobile swiftly and quickly with all of the project stakeholders insurance app in the Nordics regardless of where they are located. […] Used extensive prototype as central view Pidoco helps business and IT talk the same language.” for project steering group and development Ari-Pekka Pelkonen, Head of IT, Tryg partner; user tests on mobile/tablet devices07.03.2013 Pidoco GmbH © 2013 21
  22. 22. The app received great reviewsand was delivered on time and on scope Market leadership in services provided for customers through mobile applications Highest rating among insurance apps developed in the Nordics Developed in very short time07.03.2013 Pidoco GmbH © 2013 22
  23. 23. Rapid Prototyping helps improve customersatisfaction and can save costsSave time Save costs “We created a very extensive interactive protype “Pidoco has allowed us to speed up our workflow by that […] allowed the development partner to more than 50% because we can avoid communica- develop the app in a very short time period.” tion mistakes during conception and implementation.” Ari-Pekka Pelkonen, Head of IT, Tryg Sven Eßbach, Head of Operations, UnimallReduce risk Exceed expectations “It is really great to have “working” prototypes on “Getting user feedback is so simple with Pidoco. It the iPad to show around and gather feedback.” has really improved the usability of our site.” Andreas Bleiker, User Experience Expert, Max Ahrens, CTO, Zimory Roche Global IT07.03.2013 Pidoco GmbH © 2013 23
  24. 24. Visit us in hall 6 at booth K46/1 to learn moreand win a free license Visit Pidoco in hall 6, booth K46/1 Information on Rapid Application Prototyping Individual consultations Prototyping competition07.03.2013 Pidoco GmbH © 2013 24
  25. 25. Ask a question now or drop us a line... Philipp Huy philipp.huy@pidoco.comPidoco GmbH Warschauer Straße 58a, D-10243 Berlin, contact@pidoco.com, www.pidoco.com Commercial Registry: HRB 115010 B, Chief Executive Officer: Philipp HuyAll rights reserved. No part of this presentation may be used without the prior written consent of the author.07.03.2013 Pidoco GmbH © 2013 25

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