7. Mobile Websites are Expected to be Fast
Most users expect a mobile website to
load in 3 seconds or less
Source: “What Users Want from Mobile” Equation Research & Compuware, July 2011
With all the marketing buzz these days around 4G LTE and ever more powerful smartphones and devices, a major trend in the industry is one of Mobile Performance – specifically user expectations for mobile web page load time and site performance.In a recent survey entitled ‘What Users Want From Mobile’ compiled by Equation Research & Compuware, a question asked to 1000 mobile users was ‘Compared to websites that you access from a home computer or laptop, how quickly do you expect websites to finish loading on your phone?’. The response showed that over 70% of users surveyed expect near, par or better page load speed than their desktop experience.In fact, 22% believe mobile web should be faster than traditional web.These expectations have increased significantly from 2 years earlier, which shows expectation is growing rapidly.The same survey showed that – when asked how quickly a website should load on a mobile phone - 60% of respondents expect a mobile website to load in 3 seconds or less..
StatsThoughts/opinion on relevance of appsMobile sites transforming into web apps