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What makes a mobile website an 'optimised' mobile website?

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Presentation delivered by Duncan Hallas, Commercial Director, EMEA, Netbiscuits

Published in: Technology, Business
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What makes a mobile website an 'optimised' mobile website?

  1. 1. What makes a mobile website an ‘optimised’ mobile website? (in 10 mins!) Duncan Hallas Commercial Director EMEA Netbiscuits d.hallas@netbiscuits.com uk.linkedin.com/in/duncanhallasAugust 8, 2012 © Netbiscuits GmbH 2012 1
  2. 2. Why Is This Important! 2013Source: Gartner forecasts phones overtaking PCs as most common web browsingdevice by 2013 August 8, 2012 © Netbiscuits GmbH 2012 2
  3. 3. Morgan Stanley April 2012 Rapid Ramp of Mobile Internet Usage Will be a Boon to Consumers and Some Companies Will Likely Win Big (Potentially Very Big) While Many Will Wonder What Just Happened August 8, 2012 © Netbiscuits GmbH 2012 3
  4. 4. Nothing is the same since the iPhoneBye bye “Fragmentation Age” – hello “Diversity Age”,  Being there isn’t enough - you need to be the best in class on mobile  Users are highly sensitive to performance  Expectations are soaring … shift from early adopters to  Luxury Consumers  Prosumers  Silver surfers  Currently location, social interaction, mobile search and rich media are drivers of successful mobile experiences August 8, 2012 © Netbiscuits GmbH 2012 4
  5. 5. = Plethora of web gone mobile… To make a mobile website an optimised for mobile you need to consider the following … August 8, 2012 © Netbiscuits GmbH 2012 5
  6. 6. Responsive Design = Not The Holy Grail! Is Great And You Should Be Using It However in all but the simplest cases it does not equal optimised for the mobile connected device or user expectation! August 8, 2012 © Netbiscuits GmbH 2012 6
  7. 7. Mobile Websites are Expected to be Fast Most users expect a mobile website to load in 3 seconds or less Source: “What Users Want from Mobile” Equation Research & Compuware, July 2011
  8. 8. Old Interaction Modes August 8, 2012 © Netbiscuits GmbH 2012 8
  9. 9. Current…? August 8, 2012 © Netbiscuits GmbH 2012 9
  10. 10. Future Current http://www.lukew.com/touch/TouchGestureCards.pdf August 8, 2012 © Netbiscuits GmbH 2011 10
  11. 11. Mobile Site vs Native App = Hybrid App …and are web apps changing the game? August 8, 2012 © Netbiscuits GmbH 2012 11
  12. 12. Behaviour Is Changing! Lets give ‘em what they want… August 8, 2012 © Netbiscuits GmbH 2012 12
  13. 13. Behaviour Is Changing! Next! August 8, 2012 © Netbiscuits GmbH 2012 13
  14. 14. Lesson 1: Why The Mobile Web is Special User Context: Frequent, but short sessions and impatient users Search: Context sensitive triggered by the moment, situation and lets not forget CHANGING location Multi Device Users: User wants ubiquity, consistency and ultimately convenience THEY EXPECT IT TO ENHANCE THEIR LIFE! New Interactivity Modes: Playing field and user expectations have changed August 8, 2012 © Netbiscuits GmbH 2012 14
  15. 15. Mobile ‘Optimised’ = Addressing Unknowns Asking what users want and expect from: differing devices differing times of the day locations Think …how will people discover, leave and return to your site? Will my mobile web page load quickly enough or at all over 3G in patchy coverage as well as wifi? How is your mobile website integrated with your other channels? CAUTION! DIY Enthusiasts… Do you have resources to cater for all this? August 8, 2012 © Netbiscuits GmbH 2012 15
  16. 16. Mobile First is Performance First If your mobile site performs poorly for your anticipated users, then you will encounter huge wastage and ultimately underperforming ROI August 8, 2012 © Netbiscuits GmbH 2012 16
  17. 17. Netbiscuits is … A cloud platform for the development and delivery of optimised mobile websites to all IP connected and all multi-touch enabled devices August 8, 2012 © Netbiscuits GmbH 2012 17
  18. 18. … for Customers around the Globe August 8, 2012 © Netbiscuits 2012 18

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