Altimeter Group: Building A Foundation For Mobile Business

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In this webinar delivered March 28th, 2012, Altimeter Group's Charlene Li and Chris Silva discuss the importance of creating a solid foundation for mobility initiatives - a mobile control plane - to usher in the era of business-led mobility projects. Published under open research.

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  • *Data source, iPass Q3, 2011 Mobile Workforce Report http://mobile-workforce-project.ipass.com/reports/q3-report-2011** Data source Citrix workforce survey, 2011 http://citrix.com/English/NE/news/news.asp?newsID=2318828
  • *Data source, iPass Q3, 2011 Mobile Workforce Report http://mobile-workforce-project.ipass.com/reports/q3-report-2011** Data source Citrix workforce survey, 2011 http://citrix.com/English/NE/news/news.asp?newsID=2318828
  • *Data source, iPass Q3, 2011 Mobile Workforce Report http://mobile-workforce-project.ipass.com/reports/q3-report-2011** Data source Citrix workforce survey, 2011 http://citrix.com/English/NE/news/news.asp?newsID=2318828
  • Clipart source: http://www.clker.com/, background image Flickr user Blakespot, source: http://www.flickr.com/photos/blakespot/4773693893/
  • Data source, Nielsen Q4, 2011, http://blog.nielsen.com/nielsenwire/consumer/more-us-consumers-choosing-smartphones-as-apple-closes-the-gap-on-android/
  • Clipart Source, Educational Technology Clearinghouse, USF.edu, source: http://etc.usf.edu/clipart/41800/41848/balance_41848.htm
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/ (iphone image) and http://www.cliparts101.com/free_clipart/17643/Blackberry_Curve_8330.aspx (Blackberry image)
  • Clipart source: http://www.clker.com/ (iphone image) and http://www.cliparts101.com/free_clipart/17643/Blackberry_Curve_8330.aspx (Blackberry image)
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Clipart source: http://www.clker.com/,
  • Altimeter Group: Building A Foundation For Mobile Business

    1. 1. 1 Building A Foundation For Mobile BusinessAltimeter Group WebinarMarch 28, 2012#AGmobileCharlene Li Chris SilvaFounder, Analyst Industry Analyst, Mobile
    2. 2. Workers Have Chosen Their Preferred Platform© 2012 Altimeter Group
    3. 3. 3 Less than 5% of workers worldwide carry separate “work” and “personal” devices today.* *Data source iPass Workforce Mobility Study, Q3 2011© 2012 Altimeter Group
    4. 4. 4 Over 50% of users are taking business data onto personal devices.* *Data source iPass Workforce Mobility Study, Q3 2011© 2012 Altimeter Group
    5. 5. 5 In the US, nearly 70% of firms have no formal policy for this type of use.** *Data source iPass Workforce Mobility Study, Q3 2011 ** Data source: Citrix workforce study Nov, 2011© 2012 Altimeter Group
    6. 6. 6 Soon All Workers Will Be Mobile Workers 46.3% of US Mobile Owners Had A Smartphone in Q4 In 2012, we will cross the 50% mark in 2011 percentage of mobile phone owners who have a smartphone. That means 1 in every 2 employees – and likely more - will be looking to be served on mobile. It’s time to act.© 2012 Altimeter Group
    7. 7. 7 Platform Diversity Makes Control Parity Difficult Source: Nielsen© 2012 Altimeter Group
    8. 8. Enterprise Mobility Depends On Solid Controls© 2012 Altimeter Group
    9. 9. 9 Balancing Business And IT Imperatives Manage Risk Compliance Data Productivity Protection Executive Talent Security Pressure Acquisition Policy Competitive Contented Fair Use Advantage Users Business Benefits IT Concerns© 2012 Altimeter Group
    10. 10. 10 Enterprise Mobility Takes Various Forms Corporate Field Complex Information Collaboration Computing Access Goal: Goal: Goal: Gathering, collection On the go access to Access to a full and collaboration of common information. computing experience, information gathered from anywhere. in the field.© 2012 Altimeter Group
    11. 11. 11 Financial Services Co: 2010 Scenario “Big 5” accounting firm 100% BlackBerry providing company- owned devices to its 0% knowledge workers. iOS • Single server • Handles all sync and policy • Single point of control • App use not an issue • Little concern for non-email data.© 2012 Altimeter Group
    12. 12. 12 Same Financial Services Co: 2012 Result Knowledge workers 95% overwhelmingly choose 5% iOS iOS devices, forcing BlackBerry the evolution of control. • No existing, single comprehensive management tool • Multiple points of entry to the device • Data in email, apps, file shares • High degree of personalization© 2012 Altimeter Group
    13. 13. 13 The Mobile Control Plane Mobile Business Case Governance Technology Workforce Control Plane© 2012 Altimeter Group
    14. 14. 14 Mobility Begins With A Business Driver Mobile Business Case Governance Technology Workforce • What is the pain to be addressed? • Which users exist in the org? • Who are the best to take mobile? • What does success look like?© 2012 Altimeter Group
    15. 15. 15 Governance Precedes Technology Mobile Business Case Governance Technology Workforce • Establish ownership in IT and in business • Draft policies with HR, IT and business • Understand metrics for success in mobile • Target high priority groups for mobile© 2012 Altimeter Group
    16. 16. 16 Critical Governance Components Of Control Control Governance Policy Ownership  Personnel policy  Device ownership  Fair use policy  Service ownership  Device remediation policy  Data access  Data classification policy© 2012 Altimeter Group
    17. 17. 17 Technology Closes The Control Process Mobile Business Case Governance Technology Workforce • Create an MDM backbone • Unite access and enforcement • Determine user use-case, metrics for continuation of subsidy • Determine security parameters© 2012 Altimeter Group
    18. 18. 18 Critical Technology Components Of Control Control Technology Mobile Device Management Identity & Access Management  Data security and encryption  AAA-tie in  Encryption  Role and user policies  Device and app provisioning  Data loss prevention  Management and remediation, Data Synchronization Service Management  Information delivery  Uptime and usage metrics  Attachment and directory data  Telecom expense management  Usage policy enforcement  Quality of service monitoring  Basic device remediation© 2012 Altimeter Group
    19. 19. 19 With A Solid Platform In Place, The Business Can Take The Lead Mobile Business Case Governance Technology Workforce • Refine mobile roles • Gather role-specific requirements, match with tools • Allow LOB to lead tool selection • Continual training, measurement and education© 2012 Altimeter Group
    20. 20. 20 Control Is The Foundation Of Mobile Business Corporate Field Complex Information Collaboration Computing Access Need: Need: Need: Content Collaboration Consumption Mobile Control Plane Technology Governance Mobile Device Service Policy Ownership Management Management Data Identity & Access Synchronization Management© 2012 Altimeter Group
    21. 21. 21Q&A To submit a question enter it into the “question” box in your GoToWebinar control panel Chris Silva Charlene Li Industry Analyst, Mobile Founder, Principal Analyst csilva@altimetergroup.com charlene@altimetergroup.com Makemobilework.com Charleneli.com Twitter: @802dotchris Twitter: @charleneli
    22. 22. 22ABOUT USAltimeter Group is a research-based advisory firm that helpscompanies and industries leverage disruption to their advantage.Visit us at http://www.altimetergroup.com or contactinfo@altimetergroup.com. THANK YOU

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