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1 Building A Foundation For Mobile BusinessAltimeter Group WebinarMarch 28, 2012#AGmobileCharlene Li Chris SilvaFounder, Analyst Industry Analyst, Mobile

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Workers Have Chosen Their Preferred Platform© 2012 Altimeter Group

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3 Less than 5% of workers worldwide carry separate “work” and “personal” devices today.* *Data source iPass Workforce Mobility Study, Q3 2011© 2012 Altimeter Group

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4 Over 50% of users are taking business data onto personal devices.* *Data source iPass Workforce Mobility Study, Q3 2011© 2012 Altimeter Group

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5 In the US, nearly 70% of firms have no formal policy for this type of use.** *Data source iPass Workforce Mobility Study, Q3 2011 ** Data source: Citrix workforce study Nov, 2011© 2012 Altimeter Group

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6 Soon All Workers Will Be Mobile Workers 46.3% of US Mobile Owners Had A Smartphone in Q4 In 2012, we will cross the 50% mark in 2011 percentage of mobile phone owners who have a smartphone. That means 1 in every 2 employees – and likely more - will be looking to be served on mobile. It’s time to act.© 2012 Altimeter Group

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7 Platform Diversity Makes Control Parity Difficult Source: Nielsen© 2012 Altimeter Group

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Enterprise Mobility Depends On Solid Controls© 2012 Altimeter Group

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9 Balancing Business And IT Imperatives Manage Risk Compliance Data Productivity Protection Executive Talent Security Pressure Acquisition Policy Competitive Contented Fair Use Advantage Users Business Benefits IT Concerns© 2012 Altimeter Group

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10 Enterprise Mobility Takes Various Forms Corporate Field Complex Information Collaboration Computing Access Goal: Goal: Goal: Gathering, collection On the go access to Access to a full and collaboration of common information. computing experience, information gathered from anywhere. in the field.© 2012 Altimeter Group

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11 Financial Services Co: 2010 Scenario “Big 5” accounting firm 100% BlackBerry providing company- owned devices to its 0% knowledge workers. iOS • Single server • Handles all sync and policy • Single point of control • App use not an issue • Little concern for non-email data.© 2012 Altimeter Group

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12 Same Financial Services Co: 2012 Result Knowledge workers 95% overwhelmingly choose 5% iOS iOS devices, forcing BlackBerry the evolution of control. • No existing, single comprehensive management tool • Multiple points of entry to the device • Data in email, apps, file shares • High degree of personalization© 2012 Altimeter Group

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13 The Mobile Control Plane Mobile Business Case Governance Technology Workforce Control Plane© 2012 Altimeter Group

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14 Mobility Begins With A Business Driver Mobile Business Case Governance Technology Workforce • What is the pain to be addressed? • Which users exist in the org? • Who are the best to take mobile? • What does success look like?© 2012 Altimeter Group

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15 Governance Precedes Technology Mobile Business Case Governance Technology Workforce • Establish ownership in IT and in business • Draft policies with HR, IT and business • Understand metrics for success in mobile • Target high priority groups for mobile© 2012 Altimeter Group

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16 Critical Governance Components Of Control Control Governance Policy Ownership  Personnel policy  Device ownership  Fair use policy  Service ownership  Device remediation policy  Data access  Data classification policy© 2012 Altimeter Group

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17 Technology Closes The Control Process Mobile Business Case Governance Technology Workforce • Create an MDM backbone • Unite access and enforcement • Determine user use-case, metrics for continuation of subsidy • Determine security parameters© 2012 Altimeter Group

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18 Critical Technology Components Of Control Control Technology Mobile Device Management Identity & Access Management  Data security and encryption  AAA-tie in  Encryption  Role and user policies  Device and app provisioning  Data loss prevention  Management and remediation, Data Synchronization Service Management  Information delivery  Uptime and usage metrics  Attachment and directory data  Telecom expense management  Usage policy enforcement  Quality of service monitoring  Basic device remediation© 2012 Altimeter Group

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19 With A Solid Platform In Place, The Business Can Take The Lead Mobile Business Case Governance Technology Workforce • Refine mobile roles • Gather role-specific requirements, match with tools • Allow LOB to lead tool selection • Continual training, measurement and education© 2012 Altimeter Group

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20 Control Is The Foundation Of Mobile Business Corporate Field Complex Information Collaboration Computing Access Need: Need: Need: Content Collaboration Consumption Mobile Control Plane Technology Governance Mobile Device Service Policy Ownership Management Management Data Identity & Access Synchronization Management© 2012 Altimeter Group

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21Q&A To submit a question enter it into the “question” box in your GoToWebinar control panel Chris Silva Charlene Li Industry Analyst, Mobile Founder, Principal Analyst csilva@altimetergroup.com charlene@altimetergroup.com Makemobilework.com Charleneli.com Twitter: @802dotchris Twitter: @charleneli

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22ABOUT USAltimeter Group is a research-based advisory firm that helpscompanies and industries leverage disruption to their advantage.Visit us at http://www.altimetergroup.com or contactinfo@altimetergroup.com. THANK YOU