A presentation about how we can use game mechanics in areas that aren’t a game

1. GAMI-
FICA-
TION
– a presentation about how
we can use game mechanics
in areas that aren’t a game
Martin Thörnkvist, @thornkvist
www.mediaevolution.se
C’n’B, Cologne, 23 June 2011

2. Agenda
Gamification
Game mechanics
Why gamify?
Do’s and dont’s
Examples

3. Definition
Gamification

4. ”The process of applying
the basic elements that
make games fun and
engaging to things that
aren’t considered a game.”
Gamification

6. Game mechanics
Why we’re playing

7. Points
Why we’re playing

9. Levels
Why we’re playing

12. Badges
Why we’re playing

14. Leaderboards
Why we’re playing

16. Challenges
Why we’re playing

17. Rethink!
Ozma Game Design

18. Rewards
Why we’re playing

20. 5 good reasons
Why gamify?

21. Increased use
Why gamify?

23. Increased loyalty
Why gamify?

24. Influencing use
Why gamify?

27. Viral sharing
Why gamify?

30. Identification
Why gamify?

31. Again, together
Mechanics + reasons

32. ”It’s the process of
implementing game mechanics
into non-gaming scenarios in
order to better engage
audiences and solve problems”
Gamification

33. Do’s and don’ts
What to think about before you start

34. It’s hard
What to think about before you start

36. Not pointification
What to think about before you start

37. Not too simple
What to think about before you start

38. Surprise
What to think about before you start

40. Be concrete
What to think about before you start

41. Forecast
Still on planet earth, but more engaging

42. ”while the last decade
was the decade of social,
this decade will be the
decade when the game
framework is built”
- Seth Priebatsch

43. ”By 2015, more than 50
percent of organizations
that manage innovation
processes will gamify
those processes”
- Gartner

44. ”Anywhere there are
people to be motivated,
you can use gamification.
I you’re not, you’re leaving
money on the table”
- Rajat Paharia

45. =
Summary
Call on the basic human need to compete and play
It’s not only about points and badges
Think before you implement

46. Thanks.
martin@mediaevolution.se
www.mediaevolution.se
@thornkvist