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Social Media
  and
  Scholarly
  Communication
  ISMTE, 2010
  Oct. 19th, 2010                            Geo rey Bilder
 ...
Wednesday, 20 October 2010
• A framework for thinking about applying
                             technology to scholarly communication.

           ...
A problem



Wednesday, 20 October 2010
http://onion.com/dD593t
Wednesday, 20 October 2010
Average Number of Article Readings per Year
        and Average Minutes per Reading by
        University Faculty in the U...
Researcher as “author”




Wednesday, 20 October 2010
Researcher as “author”




Wednesday, 20 October 2010
Researcher as “author”   Researcher as “reader”




Wednesday, 20 October 2010
Researcher as “author”   Researcher as “reader”




Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
• 64 million tweets per day.
                             • 2.7 million tweets per hour.
                             • 44...
Wednesday, 20 October 2010
Help Researchers
                             Practice
                       “Reading Avoidance.”


Wednesday, 20 October...
“Strategic Reading”




                                http://dx.doi.org://10.1126/science.1157784
Wednesday, 20 October ...
What have we done in
                    the past to address
                           this?


Wednesday, 20 October 2010
Brand

Wednesday, 20 October 2010
Brand
                             Is it relevant?
                             Is it good?
                             I...
Wednesday, 20 October 2010
“Trust Me”


Wednesday, 20 October 2010
Wednesday, 20 October 2010
Paratext




Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
“The unusual colors are just wonderful books and as the
name says, in very unsusual colors as books go.
They will make a v...
Brand
                             Is it relevant?
                             Is it good?
                             I...
Brand
                                            Is it relevant?
                                            Is it good?
...
Brand
                                                           Is it relevant?
                                         ...
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
http://www.laspositascollege.edu/library/magazines_journals.php




Wednesday, 20 October 2010
Let’s play a game...



Wednesday, 20 October 2010
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Wednesday, 20 October 2010
Wednesday, 20 October 2010
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Wednesday, 20 October 2010
Wednesday, 20 October 2010
Selecting A Book

                             • title page
                             • publisher’s “blurb”
           ...
Web 2.0 Made
                              Simplistic


Wednesday, 20 October 2010
http://headrush.typepad.com/creating_pa
Wednesday, 20 October 2010
read + write



Wednesday, 20 October 2010
Blogs



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Wednesday, 20 October 2010
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Wednesday, 20 October 2010
Wikis



Wednesday, 20 October 2010
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Social Bookmarking
                               &
                        Categorization


Wednesday, 20 October 2010
Wednesday, 20 October 2010
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Wednesday, 20 October 2010
And So On...



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Implications
                   • What person X is blogging
                   • What person X is bookmarking
            ...
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Implications (Academic)
                   • See the realtime annotated bibliography of
                             Dr. W...
Help researchers help
                      each other discover
                     what they should pay
                ...
Help researchers help
                        each other to
                          “not read.”

Wednesday, 20 October 2...
Web 3.0 Made
                              Simplistic


Wednesday, 20 October 2010
read + write + compute



Wednesday, 20 October 2010
A small digression...



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Crucial question for publishers is:

  “If ‘hiding’ information in unstructured text is a problem-
    then shouldn’t we b...
So how did we get
                                  here?


Wednesday, 20 October 2010
Let’s play a another
                              game...


Wednesday, 20 October 2010
I just read Perdido Street Station.




Wednesday, 20 October 2010
I am sure that I turned the gas off.




Wednesday, 20 October 2010
There is no I in the word Team.




Wednesday, 20 October 2010
The book captured the zeitgeist of
                 the time.



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
SPARQL




Wednesday, 20 October 2010
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss




Wednesday, 20 October 2010
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

             PREFIX rdf: <http://www.w3.or...
SPARQL

     http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss

             PREFIX rdf: <http://www.w3.or...
Blog



             Journal A              Journal B


                             Wiki
                                ...
Blog



             Journal A              Journal B


                             Wiki
                                ...
Help researchers use machines
        to discover what they should pay
                  attention to.



Wednesday, 20 Oc...
Wednesday, 20 October 2010
In the last 5 years ... a set of innovative techniques –
  collectively termed ‘web 2.0’ – have enabled people to
  become...
OK, so how do we
                        experiment with this
                               stuff?


Wednesday, 20 Octobe...
It sounds like this could
                     get expensive.


Wednesday, 20 October 2010
...And take a long time.



Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
“What I’m writing here is the single most
            important take-away from my Sun years, and it
            fits in a s...
“What I’m writing here is the single most
            important take-away from my Sun years, and it
            fits in a s...
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Analysis


                                Design


                             Implementation


                        ...
Analysis             Design
                                      Implementation   Testing




                           ...
Analysis
                             Implementation

                               Time
                                ...
• processes and tools
                   • comprehensive documentation
                   • detailed contract negotiation
...
Agile
                             Manifesto

Wednesday, 20 October 2010
We are uncovering better ways of developing
                  software by doing it and helping others do it.
             ...
Kent Beck
                                  Mike Beedle
                             Arie van Bennekum
                   ...
Analysis


                                Design


                             Implementation


                        ...
Wednesday, 20 October 2010
Time
                                    ∞

Wednesday, 20 October 2010
Time
                                    ∞

Wednesday, 20 October 2010
Wednesday, 20 October 2010
The Early Modern
                                 Internet


Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
Wednesday, 20 October 2010
"The new wave is not
                       value added, it's
                     garbage-subtracted."
                  ...
Thank You
                              gbilder@crossref.org




Wednesday, 20 October 2010
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Social Media and Scholarly Communication

Presentation by Geoffrey Bilder at the ISMTE European Conference, October 2010

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Social Media and Scholarly Communication

  1. 1. Social Media and Scholarly Communication ISMTE, 2010 Oct. 19th, 2010 Geo rey Bilder Oxford, UK Director of Strategic Initiatives Wednesday, 20 October 2010
  2. 2. Wednesday, 20 October 2010
  3. 3. • A framework for thinking about applying technology to scholarly communication. • A simplistic overview of two technology trends (Web 2.0, Web 3.0). • Guidelines of developing a culture and infrastructure that supports innovation. • Some historical context. Wednesday, 20 October 2010
  4. 4. A problem Wednesday, 20 October 2010
  5. 5. http://onion.com/dD593t Wednesday, 20 October 2010
  6. 6. Average Number of Article Readings per Year and Average Minutes per Reading by University Faculty in the US (percent change) 90 68 45 Readings Minutes per Reading 23 North 0 -23 -45 1977 1993 2000-2003 2004-2006 Carol Tenopir Wednesday, 20 October 2010
  7. 7. Researcher as “author” Wednesday, 20 October 2010
  8. 8. Researcher as “author” Wednesday, 20 October 2010
  9. 9. Researcher as “author” Researcher as “reader” Wednesday, 20 October 2010
  10. 10. Researcher as “author” Researcher as “reader” Wednesday, 20 October 2010
  11. 11. Wednesday, 20 October 2010
  12. 12. Wednesday, 20 October 2010
  13. 13. Wednesday, 20 October 2010
  14. 14. Wednesday, 20 October 2010
  15. 15. Wednesday, 20 October 2010
  16. 16. • 64 million tweets per day. • 2.7 million tweets per hour. • 44,481 tweets per minute. • 741 tweets per second. http://royal.pingdom.com/2010/06/08/twitter-now-2-billion-tweets-per-month/ Wednesday, 20 October 2010
  17. 17. Wednesday, 20 October 2010
  18. 18. Help Researchers Practice “Reading Avoidance.” Wednesday, 20 October 2010
  19. 19. “Strategic Reading” http://dx.doi.org://10.1126/science.1157784 Wednesday, 20 October 2010
  20. 20. What have we done in the past to address this? Wednesday, 20 October 2010
  21. 21. Brand Wednesday, 20 October 2010
  22. 22. Brand Is it relevant? Is it good? Is it important? Wednesday, 20 October 2010
  23. 23. Wednesday, 20 October 2010
  24. 24. “Trust Me” Wednesday, 20 October 2010
  25. 25. Wednesday, 20 October 2010
  26. 26. Paratext Wednesday, 20 October 2010
  27. 27. Wednesday, 20 October 2010
  28. 28. Wednesday, 20 October 2010
  29. 29. Wednesday, 20 October 2010
  30. 30. Wednesday, 20 October 2010
  31. 31. Wednesday, 20 October 2010
  32. 32. “The unusual colors are just wonderful books and as the name says, in very unsusual colors as books go. They will make a very eye catching focal point.” Wednesday, 20 October 2010
  33. 33. Brand Is it relevant? Is it good? Is it important? Wednesday, 20 October 2010
  34. 34. Brand Is it relevant? Is it good? Is it important? provenance infrastructure Wednesday, 20 October 2010
  35. 35. Brand Is it relevant? Is it good? Is it important? * What is it? * What has been done * Who do we * Where can to it? credit it to? I get it? * Who * What are * What refers provides their to it? stewardship credentials? of it? *What does it refer to? provenance infrastructure Wednesday, 20 October 2010
  36. 36. http://www.laspositascollege.edu/library/magazines_journals.php Wednesday, 20 October 2010
  37. 37. http://www.laspositascollege.edu/library/magazines_journals.php Wednesday, 20 October 2010
  38. 38. http://www.laspositascollege.edu/library/magazines_journals.php Wednesday, 20 October 2010
  39. 39. Let’s play a game... Wednesday, 20 October 2010
  40. 40. Wednesday, 20 October 2010
  41. 41. Wednesday, 20 October 2010
  42. 42. Wednesday, 20 October 2010
  43. 43. Wednesday, 20 October 2010
  44. 44. Wednesday, 20 October 2010
  45. 45. Wednesday, 20 October 2010
  46. 46. Wednesday, 20 October 2010
  47. 47. Wednesday, 20 October 2010
  48. 48. Wednesday, 20 October 2010
  49. 49. Wednesday, 20 October 2010
  50. 50. Wednesday, 20 October 2010
  51. 51. Wednesday, 20 October 2010
  52. 52. Wednesday, 20 October 2010
  53. 53. Wednesday, 20 October 2010
  54. 54. Wednesday, 20 October 2010
  55. 55. Wednesday, 20 October 2010
  56. 56. Selecting A Book • title page • publisher’s “blurb” • contents page • preface • index • bibliography • leaf though the book Wednesday, 20 October 2010
  57. 57. Web 2.0 Made Simplistic Wednesday, 20 October 2010
  58. 58. http://headrush.typepad.com/creating_pa Wednesday, 20 October 2010
  59. 59. read + write Wednesday, 20 October 2010
  60. 60. Blogs Wednesday, 20 October 2010
  61. 61. Wednesday, 20 October 2010
  62. 62. Wednesday, 20 October 2010
  63. 63. Wednesday, 20 October 2010
  64. 64. Wednesday, 20 October 2010
  65. 65. Wednesday, 20 October 2010
  66. 66. Wednesday, 20 October 2010
  67. 67. Wednesday, 20 October 2010
  68. 68. Wednesday, 20 October 2010
  69. 69. Wikis Wednesday, 20 October 2010
  70. 70. Wednesday, 20 October 2010
  71. 71. Wednesday, 20 October 2010
  72. 72. Wednesday, 20 October 2010
  73. 73. Wednesday, 20 October 2010
  74. 74. Wednesday, 20 October 2010
  75. 75. Wednesday, 20 October 2010
  76. 76. Wednesday, 20 October 2010
  77. 77. Wednesday, 20 October 2010
  78. 78. Wednesday, 20 October 2010
  79. 79. Wednesday, 20 October 2010
  80. 80. Social Bookmarking & Categorization Wednesday, 20 October 2010
  81. 81. Wednesday, 20 October 2010
  82. 82. Wednesday, 20 October 2010
  83. 83. Wednesday, 20 October 2010
  84. 84. Wednesday, 20 October 2010
  85. 85. Wednesday, 20 October 2010
  86. 86. Wednesday, 20 October 2010
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  90. 90. Wednesday, 20 October 2010
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  94. 94. Wednesday, 20 October 2010
  95. 95. Wednesday, 20 October 2010
  96. 96. Wednesday, 20 October 2010
  97. 97. Wednesday, 20 October 2010
  98. 98. Wednesday, 20 October 2010
  99. 99. Wednesday, 20 October 2010
  100. 100. Wednesday, 20 October 2010
  101. 101. And So On... Wednesday, 20 October 2010
  102. 102. Wednesday, 20 October 2010
  103. 103. Wednesday, 20 October 2010
  104. 104. Implications • What person X is blogging • What person X is bookmarking • What person X is listening to • What person X is taking pictures of • What person X's travel schedule is • What books X is reading or planning on reading Wednesday, 20 October 2010
  105. 105. Wednesday, 20 October 2010
  106. 106. Wednesday, 20 October 2010
  107. 107. Implications (Academic) • See the realtime annotated bibliography of Dr. W • Show all the ways in which people that you trust have categorized resource X • See how your taxonomy compares to the taxonomy of Dr.Y • See all the resources that your research group is categorizing as Z Wednesday, 20 October 2010
  108. 108. Help researchers help each other discover what they should pay attention to. Wednesday, 20 October 2010
  109. 109. Help researchers help each other to “not read.” Wednesday, 20 October 2010
  110. 110. Web 3.0 Made Simplistic Wednesday, 20 October 2010
  111. 111. read + write + compute Wednesday, 20 October 2010
  112. 112. A small digression... Wednesday, 20 October 2010
  113. 113. Wednesday, 20 October 2010
  114. 114. Wednesday, 20 October 2010
  115. 115. Wednesday, 20 October 2010
  116. 116. Crucial question for publishers is: “If ‘hiding’ information in unstructured text is a problem- then shouldn’t we be exploring new ways to “publish”? Wednesday, 20 October 2010
  117. 117. So how did we get here? Wednesday, 20 October 2010
  118. 118. Let’s play a another game... Wednesday, 20 October 2010
  119. 119. I just read Perdido Street Station. Wednesday, 20 October 2010
  120. 120. I am sure that I turned the gas off. Wednesday, 20 October 2010
  121. 121. There is no I in the word Team. Wednesday, 20 October 2010
  122. 122. The book captured the zeitgeist of the time. Wednesday, 20 October 2010
  123. 123. Wednesday, 20 October 2010
  124. 124. Wednesday, 20 October 2010
  125. 125. SPARQL Wednesday, 20 October 2010
  126. 126. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss Wednesday, 20 October 2010
  127. 127. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> PREFIX foaf: <http://xmlns.com/foaf/0.1/> SELECT DISTINCT ?name WHERE { ?x rdf:type foaf:Person . ?x foaf:name ?name } ORDER BY ?name Wednesday, 20 October 2010
  128. 128. SPARQL http ://api.ingentaconnect.com/content/cabi/nrr/latest?format=rss PREFIX rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> PREFIX foaf: <http://xmlns.com/foaf/0.1/> SELECT DISTINCT ?name WHERE { ?x rdf:type foaf:Person . ?x foaf:name ?name } ORDER BY ?name Wednesday, 20 October 2010
  129. 129. Blog Journal A Journal B Wiki Personal Website OPAC Wednesday, 20 October 2010
  130. 130. Blog Journal A Journal B Wiki Personal Website OPAC Wednesday, 20 October 2010
  131. 131. Help researchers use machines to discover what they should pay attention to. Wednesday, 20 October 2010
  132. 132. Wednesday, 20 October 2010
  133. 133. In the last 5 years ... a set of innovative techniques – collectively termed ‘web 2.0’ – have enabled people to become producers as well as consumers of information. It has been suggested that these relatively easy-to-use tools, and the behaviours which underpin their use, have enormous potential for scholarly researchers, enabling them to communicate their research and its findings more rapidly, broadly and effectively than ever before. http://www.rin.ac.uk/our-work/communicating-and-disseminating-research/use-and-relevance-web-20-researchers Wednesday, 20 October 2010
  134. 134. OK, so how do we experiment with this stuff? Wednesday, 20 October 2010
  135. 135. It sounds like this could get expensive. Wednesday, 20 October 2010
  136. 136. ...And take a long time. Wednesday, 20 October 2010
  137. 137. Wednesday, 20 October 2010
  138. 138. Wednesday, 20 October 2010
  139. 139. Wednesday, 20 October 2010
  140. 140. “What I’m writing here is the single most important take-away from my Sun years, and it fits in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater flexibility and velocity of startups.” Tim Bray http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong Wednesday, 20 October 2010
  141. 141. “What I’m writing here is the single most important take-away from my Sun years, and it fits in a sentence: The community of developers whose work you see on the Web, who probably don’t know what ADO or UML or JPA even stand for, deploy better systems at less cost in less time at lower risk than we see in the Enterprise. This is true even when you factor in the greater flexibility and velocity of startups.” Tim Bray http://www.tbray.org/ongoing/When/201x/2010/01/02/Doing-It-Wrong Wednesday, 20 October 2010
  142. 142. Wednesday, 20 October 2010
  143. 143. Wednesday, 20 October 2010
  144. 144. Analysis Design Implementation Testing Wednesday, 20 October 2010
  145. 145. Analysis Design Implementation Testing Time ∞ Wednesday, 20 October 2010
  146. 146. Analysis Implementation Time ∞ Wednesday, 20 October 2010
  147. 147. • processes and tools • comprehensive documentation • detailed contract negotiation • follow a plan Wednesday, 20 October 2010
  148. 148. Agile Manifesto Wednesday, 20 October 2010
  149. 149. We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: Individuals and interactions OVER processes and tools Working software OVER following a plan Customer collaboration OVER contract negotiation Responding to change OVER comprehensive documentation That is, while there is value in the items on the right, we value the items on the left more. http://agilemanifesto.org/ Wednesday, 20 October 2010
  150. 150. Kent Beck Mike Beedle Arie van Bennekum Alistair Cockburn Ward Cunningham Martin Fowler James Grenning Jim Highsmith Andrew Hunt Ron Je ries Jon Kern Brian Marick Robert C. Martin Steve Mellor Ken Schwaber Je Sutherland Dave Thomas Wednesday, 20 October 2010
  151. 151. Analysis Design Implementation Testing Wednesday, 20 October 2010
  152. 152. Wednesday, 20 October 2010
  153. 153. Time ∞ Wednesday, 20 October 2010
  154. 154. Time ∞ Wednesday, 20 October 2010
  155. 155. Wednesday, 20 October 2010
  156. 156. The Early Modern Internet Wednesday, 20 October 2010
  157. 157. Wednesday, 20 October 2010
  158. 158. Wednesday, 20 October 2010
  159. 159. Wednesday, 20 October 2010
  160. 160. Wednesday, 20 October 2010
  161. 161. Wednesday, 20 October 2010
  162. 162. "The new wave is not value added, it's garbage-subtracted." -Esther Dyson http://davenet.scripting.com/1994/12/01/estherdysonondavenet.html Wednesday, 20 October 2010
  163. 163. Thank You gbilder@crossref.org Wednesday, 20 October 2010

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