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Community at Mobile Casinos

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A quick guide to the use of Community, as a gamification technique, at mobile casinos. We'll be looking at forums, user profiles, leaderboards, and social media to see how they drive users to engage with mobile casinos. For more articles about gamification, visit www.androidslots.co.uk

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Community at Mobile Casinos

  1. 1. Community at Mobile Casinos By Droid Slots A quick summary of a gamification technique
  2. 2. How do casinos create a sense of community?
  3. 3. How do casinos create a sense of community? Casinos may create a sense of community by using: • User Profiles • Forums • Leaderboards • Social Media
  4. 4. User Profiles A user profile is a collection of information that is all about you.
  5. 5. User Profiles A user profile could include… • Your name/gambling alias • Where you’re from • Your ranking • An avatar (the image that represents you). An avatar
  6. 6. User Profiles User profiles are a good way of making the experience of online gambling more human, and more sociable. It’s nice to know that you’re not alone, and it can be fun to learn a little bit about your fellow gamblers.
  7. 7. Forums
  8. 8. Forums Online spaces in which people can discuss topics that interest them.
  9. 9. Forums Forums may increase the number of customers going to a particular casino, as people may enjoy swapping tips with their fellow gamblers, and discussing the experience of playing particular games offered at that casino.
  10. 10. Leaderboards
  11. 11. Leaderboards A leaderboard is a list of players, usually in descending order of rank. Ranking for each player may be determined in terms of how many points each player has scored, or the amount of money they have won.
  12. 12. Leaderboards In a leaderboard, each player’s avatar is displayed next to their rank. You should be able to click on their avatar to take you to their profile. In this way, user profiles make leaderboards possible, as without them, there would be no way of referencing each player
  13. 13. Leaderboards Leaderboards can inspire and motivate people to play more.
  14. 14. Social Media
  15. 15. Social Media Many online casinos use social media in order to create a sense of community. Some casinos run Facebook competitions to increase interaction with the social media community.
  16. 16. What are the advantages of using community as a gamification technique?
  17. 17. What are the advantages of using community as a gamification technique? • It chimes with the current trend of online socialising, and will attract customers who enjoy this type of socialising. • It brings a human element to online gambling. • Leaderboards can be motivating and inspiring. • It makes the experience of gambling more interesting and variable.
  18. 18. What are the disadvantages of using community as a gamification technique?
  19. 19. What are the disadvantages of using community as a gamification technique? • Not everyone is a fan of the public nature of online socialising. They might prefer a more private gambling experience. • Leaderboards can make big winning look more achievable than it actually is. • People can become overly concerned with their place in a leaderboard, leading to stress.
  20. 20. How commonly is community used as a gamification technique?
  21. 21. How commonly is community used as a gamification technique? Moderate use of Community is a fairly common gamification technique, and it’s on the increase.
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