Social Developer Summit

1. Tripling user signups in 1 month A Study on picking KPIs and a framework for improving them.

3. Platform for Social and MMO games online

4. Distribute Games to 220,000 websites

6. KPIs are important to succeed

7. Example: Facebook and its Monthly Active Users

9. Existing Channels for optimizing KPI

11. A/B testing framework

13. Focus on the funnel:

14. Reduce Drop offs

15. Remove steps in the funnel

16. A/B test everythingNon-Heyzap User Heyzap User

19. Focus product development towards KPI

21. New games and site partners

23. Can lead to short term thinking and tunnel vision

24. Picking the wrong KPI is bad

26. Picking the right KPI is important

27. New channels were more important than optimizations

28. Not so subtle plug: Join Heyzap if you are making Social Games to find new channels of distribution online