2. • 2,5 Words about the Appnext platform
• Milestones of the Campaign Set up
• Appnext Optimization Pillars
• Tips and Recommendations
• Q&A
Agenda
3. About Us
Appnext is a leading monetization and distribution platform exclusively
dedicated to growing mobile businesses by promoting apps.
100% Self-Serve Platform Programmatic CPI Bidding
25,000 380 Million 12 Billion 180
Developers Unique Users App Requests Countries
Monthly
10. Optimizing by GEO
Optimization
!Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up
Bigger picture with no noise
Localization Leverage
11. !Run different campaigns for different GEOs
Benefits:
Optimal CPI Set-Up
Bigger picture with no noise
Localization Leverage
Global vs. Local Campaign performance and KPIs
Optimizing by GEO
Optimization
12. Creative & Messages
!Run up to 3 creatives per campaign
!Strive to localize for the campaign GEO
Image creative evolution
Optimization
13. Video Ad unit
!The highest quality of users
!The highest user experience
Optimization | In the near future
15. !Publisher Relevance: App category targeting
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management
16. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
Optimization
Publisher Management
17. Optimization
!Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Publisher Management
18. Network campaign
with all publishers
and the competitive rate
Stage I
TIP: remember
to add
publishers along
the time
Stage II
Direct-Buy campaign
with white list publishers
And the highest rate
Network campaign
With all publishers - in order
to get the new ones
TIP: remember
to exclude
publishers
along the time
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Optimization
Publisher Management
19. !Publisher Relevance: App category targeting
!Manage by individual performance
!Optimal CPI bids – your current position per publisher
!Scale and Reach more publishers:
Direct-Buy Campaigns
The Appnext Market
Community outreach
Optimization
Publisher Management
20. !Keep track of your best users – quality assessment per publisher
!Easy integration - http://wiki.appnext.com/hc/en-us/articles/203768901-Reporting-Post-Install-Events-to-
Appnext
!Add a few post install events in order to get a full picture of your users
Optimization
Post Install events
Category- note that if a publisher picked 3 categories for himself and you choose to exclude 1 of them, you will not get this publishers’ traffic at all.
Publisher- if you know a publisher works well for you from the past, pick them from the list. If they are not in the list, please go to the community- in the next slide. You can also contact your AM and let them know the names of the publishers you’re interested in- we will recruit them for you.
The publishers may have a minimum CPI bid.
App- you can type a keyword and pick all the publishers that include that word