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It seems everyone’s goal is to get installs for their app. But that’s just the first step. Helping your users become engaged and ultimately paying requires smart tactics on your part. For example, businesses not only want people to enter their store but also to make purchases in their store. The challenge for most app marketers is that they acquire installs with the hope that those installs becoming engaged customers of their product. Unfortunately, not all installs become engaged customers. In fact, only 30% of users return to an app a day after installing it. That means advertisers can easily waste money on people who never become passionate about their business. In this session, hear about some of the latest features you can use with app ads to not only acquire installs, but also long-term and engaged users of your app, leading to what’s most important for your business: sales.
Tejal Parekh, Product Marketing, App Ads and Games @ Facebook