Social Networks - Danger, Big Business or simply Big Chance?

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  • 1. Social Networks -Danger, Big Business or simply Big Chance? Martin Ebner
  • 2. Why Social Media?http://www.flickr.com/photos/aslanmedia_official/6292167103/
  • 3. • There are now more than 800 million active Facebook users • 200 million accounts were added in 2011 • Facebook is the most visited website on the internet (reaching one trillion pageviews on June 30 2011) • 50% log onto Facebook every day • Over 250 million people access Facebook via their mobile phonehttp://www.flickr.com/photos/sitmonkey/2251266697/http://thesocialskinny.com/100-social-media-statistics-for-2012/
  • 4. • Every 60 seconds on Facebook there are: - 510,000 posted comments - 293,000 status updates - 136,000 uploaded photos • 30 billion pieces of content are shared each month • In just 20 minutes, over 1 million links are shared, 1.5 million event invites are sent, 1.8 million statuses are updated, 2 million friend requests are accepted, 2.7 million photos are uploaded, 2.7 million messages are sent and 10.2 million comments are madehttp://www.flickr.com/photos/sitmonkey/2251266697/http://thesocialskinny.com/100-social-media-statistics-for-2012/
  • 5. • Twitter has 225,000,000 users • 190,000,000 tweets are sent on average per day • 1 billion tweets were sent every five days in 2011 • Japan is the only country where Twitter is more popular than Facebook • 55% access Twitter via mobilehttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  • 6. • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter 780 days and Facebook 852) • Google Plus experienced an increase of 55% in traffic in December 2011 from November 2011 • Though Google+ is secretive about the number of users, it has been reported that there are 62 million Google+ usershttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  • 7. ... but • There is complete social-media-parallel-world in China (the country with the biggest amount of internet users) • RenRen (Facebook‘s complement) reached in Q3 2011 more than 135 million usershttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  • 8. Study over 4 years (n=2858) atGraz University of Technology• Term 2007/2008 n=578• Term 2008/2009 n=821• Term 2009/2010 n=757• Term 2010/2011 n=702
  • 9. Communicational BehaviourEbner, M., Nagler, W., Schön, M. (2012) Have They Changed? Five Years ofSurvey on Academic Net-Generation, ED-Media 2012, accepted, in print
  • 10. Facebook • 94% of all freshman use Facebook active or passive • Increase of more than 200% compared to 2009 • Decrease of MySpace, StudiVZ and FlickR • „QR Code“-, „Twitter“-, „Xing“-, „Dropbox“- and „Etherpad“-User use Facebook daily per 100% • Facebook is part of daily student lifeEbner, M.; Nagler, W.; Schön, M. (2011) The Facebook Generation Boon or Banefor E-Learning at Universities?. - in: World Conference on Educational Multimedia,Hypermedia and Telecommunications; 2011, S. 3549 - 3557
  • 11. Definition of Social Media?http://www.flickr.com/photos/aslanmedia_official/6292167103/
  • 12. Components of Social Media • Identity and network management • Information managment • Interaction and communicationKoch, M., & Richter, A. (2008). Enterprise 2.0: Planung, Einführung underfolgreicher Einsatz von Social Software in Unternehmen. München: Oldenbourg.
  • 13. Definition of Social MediaEbner, M., & Lorenz, A. (2012). Web 2.0 als Basistechnologien für CSCL-Umgebungen. CSCL-Lernumgebungen. München: Oldenburg (in press)
  • 14. Big Issues of Social Mediahttp://www.flickr.com/photos/aslanmedia_official/6292167103/
  • 15. Twitter for mass communication &replies&of&the&follower&using&the&@>symbol& self>perception& Twitter>USER& selection&of& self>perception& the&full&supply& FOLLOWER& as&personality& &selection& TWITTER& as&a&personality& Tweets& &design& in&a&team& experience& as&part&of&the&public& effect& in&an&institution& & &&& in&social&relationships& KU& R& &force&of&the&message& &force&of&the&medium& in&social&relationships& & & &image&of&the&medium& & & &force&of&the&medium& (140&character&limit)& &image&of&the&follower&at&the&user&side& & &image&of&the&user&at&the&follower&side& public&force&(agenda,&opinions,& social&norms&and&values)&& Fig.3:ThefieldschemaofmasscommunicationreferringtoTwitter &Wiesenhofer, H., Ebner, M. & Kamrat, I. (2010). Is Twitter an Individual MassCommunication Medium?. In C. Crawford et al. (Eds.), Proceedings of Society forInformation Technology & Teacher Education International Conference 2010 (pp.1712-1717). Chesapeake, VA: AACE.http://www.flickr.com/photos/scarlet-ortiz/2908128232
  • 16. Social Media = are we addicted to? „It‘s easier to disclaim having sex and drinking alcohol or not to smoke, than not checking social media accounts“http://www.sueddeutsche.de/wissen/soziale-netze-selbst-der-sex-muss-warten-1.1277611http://www.flickr.com/photos/sitmonkey/2251266697/
  • 17. Twitter Research Study „Is Twitter proper to report from a conference in order to share the event with the scientific community from outside the conference?“Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 18. Study: • Educamp Hamburg 2010 (barcamp; unconference) • Twitter was monitored from 5.2 – 4.3.2010 (used Hashtag #ec10hh) • In summary 2110 tweets were examined • Two stage analysis – automatically and manuallyEbner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 19. Categories: • Irrelevant Tweets “Who found my drinking cup? #ec10hh” • Administrative Tweets “Wifi is not available #ec10hh” • Topical Discussions “nice idea of @estudyskills Aggregation of all student weblogs at Tumblelog gives overview” • Topical Tweets “open-learning: initiative on OER usage for informal education: http://u.nu/4a7ya #ec10hh”Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 20. Analysis of particpants:Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 21. Detailed Analyses of TweetsEbner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 22. „If we reduce the tweets to those occurring during the conference period (5th and 6th February) only 120 posts are of interest at all, which relates to about 6%“Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  • 23. Number of Tweets at ED-Media 2009
  • 24. Who is tweeting (ED-Media 2011)?http://twitter.tugraz.at
  • 25. Which keywords did the use (ED-Media 2011)?http://twitter.tugraz.at
  • 26. Which # did you use most (ED-Media 2011)?http://twitter.tugraz.at
  • 27. Twitter Research Study Detailed Analysis of 9 E-Learning Researcher Sharing resources Discussion Taking notes Organisation Hints to publications Applications & ToolsWiesenhofer, H. (2011) Twitter goes Science, Masterthesis,University of Graz
  • 28. Dell‘s Digital Conversation Ecosystemhttp://www.slidepresenter.com/presentation/951http://www.flickr.com/photos/sitmonkey/2251266697/
  • 29. Social Media in Business Example Dell: • Facebook Fans buy more products - on average 27% • For the first time there is a real time backchannel • Customers can communicate directly with employeeshttp://www.slidepresenter.com/presentation/951http://www.flickr.com/photos/sitmonkey/2251266697/
  • 30. mass phenomenon From 9pm—10pm EDT alone, there were over 279,000 tweets about Michael Jackson, or roughly 78 tweets per secondhttp://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/ Death of Michael Jackson in 2009http://www.flickr.com/photos/scarlet-ortiz/2908128232
  • 31. Individual microworld „I am reading, sharing and like what my friends are doing. In our microworld my opinions are the opinions of my friends“http://www.spiegel.de/wissenschaft/mensch/0,1518,804806,00.htmlhttp://www.flickr.com/photos/sitmonkey/2251266697/
  • 32. Individual microworld „People did not become similar - there are similiar otherwise they would not become friends“http://www.spiegel.de/wissenschaft/mensch/0,1518,804806,00.htmlhttp://www.flickr.com/photos/sitmonkey/2251266697/
  • 33. Privacy? ScientistShttp://itunes.apple.com/at/app/scientists/id397322548?mt=8http://www.flickr.com/photos/sitmonkey/2251266697/
  • 34. Big Data allows us new insights !http://affinitybrowser.semanticprofiling.net/http://www.flickr.com/photos/sitmonkey/2251266697/
  • 35. Summary Social Media means communication; communication in a completly new way, in real time, directly, shortly and succinctly.http://www.flickr.com/photos/aslanmedia_official/6292167103/
  • 36. Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner martin.ebner@tugraz.at mebner http://elearning.tugraz.at