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Social Networks - Danger, Big Business or simply Big Chance?

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Social Networks - Danger, Big Business or simply Big Chance?

  1. 1. Social Networks -Danger, Big Business or simply Big Chance? Martin Ebner
  2. 2. Why Social Media?http://www.flickr.com/photos/aslanmedia_official/6292167103/
  3. 3. • There are now more than 800 million active Facebook users • 200 million accounts were added in 2011 • Facebook is the most visited website on the internet (reaching one trillion pageviews on June 30 2011) • 50% log onto Facebook every day • Over 250 million people access Facebook via their mobile phonehttp://www.flickr.com/photos/sitmonkey/2251266697/http://thesocialskinny.com/100-social-media-statistics-for-2012/
  4. 4. • Every 60 seconds on Facebook there are: - 510,000 posted comments - 293,000 status updates - 136,000 uploaded photos • 30 billion pieces of content are shared each month • In just 20 minutes, over 1 million links are shared, 1.5 million event invites are sent, 1.8 million statuses are updated, 2 million friend requests are accepted, 2.7 million photos are uploaded, 2.7 million messages are sent and 10.2 million comments are madehttp://www.flickr.com/photos/sitmonkey/2251266697/http://thesocialskinny.com/100-social-media-statistics-for-2012/
  5. 5. • Twitter has 225,000,000 users • 190,000,000 tweets are sent on average per day • 1 billion tweets were sent every five days in 2011 • Japan is the only country where Twitter is more popular than Facebook • 55% access Twitter via mobilehttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  6. 6. • Google+ was the fastest social network to reach 10 million users at 16 days (Twitter 780 days and Facebook 852) • Google Plus experienced an increase of 55% in traffic in December 2011 from November 2011 • Though Google+ is secretive about the number of users, it has been reported that there are 62 million Google+ usershttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  7. 7. ... but • There is complete social-media-parallel-world in China (the country with the biggest amount of internet users) • RenRen (Facebook‘s complement) reached in Q3 2011 more than 135 million usershttp://www.flickr.com/photos/scarlet-ortiz/2908128232http://thesocialskinny.com/100-social-media-statistics-for-2012/
  8. 8. Study over 4 years (n=2858) atGraz University of Technology• Term 2007/2008 n=578• Term 2008/2009 n=821• Term 2009/2010 n=757• Term 2010/2011 n=702
  9. 9. Communicational BehaviourEbner, M., Nagler, W., Schön, M. (2012) Have They Changed? Five Years ofSurvey on Academic Net-Generation, ED-Media 2012, accepted, in print
  10. 10. Facebook • 94% of all freshman use Facebook active or passive • Increase of more than 200% compared to 2009 • Decrease of MySpace, StudiVZ and FlickR • „QR Code“-, „Twitter“-, „Xing“-, „Dropbox“- and „Etherpad“-User use Facebook daily per 100% • Facebook is part of daily student lifeEbner, M.; Nagler, W.; Schön, M. (2011) The Facebook Generation Boon or Banefor E-Learning at Universities?. - in: World Conference on Educational Multimedia,Hypermedia and Telecommunications; 2011, S. 3549 - 3557
  11. 11. Definition of Social Media?http://www.flickr.com/photos/aslanmedia_official/6292167103/
  12. 12. Components of Social Media • Identity and network management • Information managment • Interaction and communicationKoch, M., & Richter, A. (2008). Enterprise 2.0: Planung, Einführung underfolgreicher Einsatz von Social Software in Unternehmen. München: Oldenbourg.
  13. 13. Definition of Social MediaEbner, M., & Lorenz, A. (2012). Web 2.0 als Basistechnologien für CSCL-Umgebungen. CSCL-Lernumgebungen. München: Oldenburg (in press)
  14. 14. Big Issues of Social Mediahttp://www.flickr.com/photos/aslanmedia_official/6292167103/
  15. 15. Twitter for mass communication &replies&of&the&follower&using&the&@>symbol& self>perception& Twitter>USER& selection&of& self>perception& the&full&supply& FOLLOWER& as&personality& &selection& TWITTER& as&a&personality& Tweets& &design& in&a&team& experience& as&part&of&the&public& effect& in&an&institution& & &&& in&social&relationships& KU& R& &force&of&the&message& &force&of&the&medium& in&social&relationships& & & &image&of&the&medium& & & &force&of&the&medium& (140&character&limit)& &image&of&the&follower&at&the&user&side& & &image&of&the&user&at&the&follower&side& public&force&(agenda,&opinions,& social&norms&and&values)&& Fig.3:ThefieldschemaofmasscommunicationreferringtoTwitter &Wiesenhofer, H., Ebner, M. & Kamrat, I. (2010). Is Twitter an Individual MassCommunication Medium?. In C. Crawford et al. (Eds.), Proceedings of Society forInformation Technology & Teacher Education International Conference 2010 (pp.1712-1717). Chesapeake, VA: AACE.http://www.flickr.com/photos/scarlet-ortiz/2908128232
  16. 16. Social Media = are we addicted to? „It‘s easier to disclaim having sex and drinking alcohol or not to smoke, than not checking social media accounts“http://www.sueddeutsche.de/wissen/soziale-netze-selbst-der-sex-muss-warten-1.1277611http://www.flickr.com/photos/sitmonkey/2251266697/
  17. 17. Twitter Research Study „Is Twitter proper to report from a conference in order to share the event with the scientific community from outside the conference?“Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  18. 18. Study: • Educamp Hamburg 2010 (barcamp; unconference) • Twitter was monitored from 5.2 – 4.3.2010 (used Hashtag #ec10hh) • In summary 2110 tweets were examined • Two stage analysis – automatically and manuallyEbner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  19. 19. Categories: • Irrelevant Tweets “Who found my drinking cup? #ec10hh” • Administrative Tweets “Wifi is not available #ec10hh” • Topical Discussions “nice idea of @estudyskills Aggregation of all student weblogs at Tumblelog gives overview” • Topical Tweets “open-learning: initiative on OER usage for informal education: http://u.nu/4a7ya #ec10hh”Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  20. 20. Analysis of particpants:Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  21. 21. Detailed Analyses of TweetsEbner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  22. 22. „If we reduce the tweets to those occurring during the conference period (5th and 6th February) only 120 posts are of interest at all, which relates to about 6%“Ebner, M.; Mühlburger, H.; Schaffert, S.; Schiefner, M.; Reinhardt, W.; Wheeler,S.(2010) Get Granular on Twitter - Tweets from a Conference and their LimitedUsefulness 1 for Non-Participants. - in: Key competences in the knowledgesociety (2010), S. 102 - 113 KCKS ; 2010
  23. 23. Number of Tweets at ED-Media 2009
  24. 24. Who is tweeting (ED-Media 2011)?http://twitter.tugraz.at
  25. 25. Which keywords did the use (ED-Media 2011)?http://twitter.tugraz.at
  26. 26. Which # did you use most (ED-Media 2011)?http://twitter.tugraz.at
  27. 27. Twitter Research Study Detailed Analysis of 9 E-Learning Researcher Sharing resources Discussion Taking notes Organisation Hints to publications Applications & ToolsWiesenhofer, H. (2011) Twitter goes Science, Masterthesis,University of Graz
  28. 28. Dell‘s Digital Conversation Ecosystemhttp://www.slidepresenter.com/presentation/951http://www.flickr.com/photos/sitmonkey/2251266697/
  29. 29. Social Media in Business Example Dell: • Facebook Fans buy more products - on average 27% • For the first time there is a real time backchannel • Customers can communicate directly with employeeshttp://www.slidepresenter.com/presentation/951http://www.flickr.com/photos/sitmonkey/2251266697/
  30. 30. mass phenomenon From 9pm—10pm EDT alone, there were over 279,000 tweets about Michael Jackson, or roughly 78 tweets per secondhttp://www.webecologyproject.org/2009/08/detecting-sadness-in-140-characters/ Death of Michael Jackson in 2009http://www.flickr.com/photos/scarlet-ortiz/2908128232
  31. 31. Individual microworld „I am reading, sharing and like what my friends are doing. In our microworld my opinions are the opinions of my friends“http://www.spiegel.de/wissenschaft/mensch/0,1518,804806,00.htmlhttp://www.flickr.com/photos/sitmonkey/2251266697/
  32. 32. Individual microworld „People did not become similar - there are similiar otherwise they would not become friends“http://www.spiegel.de/wissenschaft/mensch/0,1518,804806,00.htmlhttp://www.flickr.com/photos/sitmonkey/2251266697/
  33. 33. Privacy? ScientistShttp://itunes.apple.com/at/app/scientists/id397322548?mt=8http://www.flickr.com/photos/sitmonkey/2251266697/
  34. 34. Big Data allows us new insights !http://affinitybrowser.semanticprofiling.net/http://www.flickr.com/photos/sitmonkey/2251266697/
  35. 35. Summary Social Media means communication; communication in a completly new way, in real time, directly, shortly and succinctly.http://www.flickr.com/photos/aslanmedia_official/6292167103/
  36. 36. Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner martin.ebner@tugraz.at mebner http://elearning.tugraz.at

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