Social media has become an integral part of daily life for many in the Middle East. The document summarizes data on social media usage in Saudi Arabia, UAE, and Egypt from 2012. It finds that over 85% of participants have at least one social media account, with 61% having two or more accounts. People are actively engaged with social media, with 50% visiting social networks daily and 34% posting often. Social media allows for new forms of connection and participation between users and brands.

1. Life on Demand: MIDDLE EAST
Social Media in Our Daily Lives www.performics.me
@Performics_MENA
PARTI C I PAT I O N
D ISCOVER + E M P OW E R + CON N E C T =
DISCOVER & P E R F O R MA N C E
DISCOVERY EMPOWERMENT
Participants have discovered a tool they can’t live without! Participants drive the experience!
Online Activities
85% have at least 1 search
social media account research entertainment
61% have 2+ SM accounts Posts
60% visit a social network daily 50%
50%
34% are very active on 49%
social and post often. status
People are joining Twitter jokes/cartoons/ religious content updates
faster than any other memes
SM network
39%
pictures
25%
user videos
} especially
younger males
CONNECTION PARTICIPATION
Paradigm shift in the power of relationships. Embrace the dialog and measure.
Participants drive the collaboration.
“I am a customer.”
64% would rather talk to distant
friends via social networks
+ 30 %
“I LIKE
a brand
because:
“I want to be the
first to know about
new offerings.”
51%
would rather talk to On average people LIKE
“I want the
insider knowledge.”
52% 5 brands
close friends via
“I like to
social networking
read company/
are more comfortable engaging brand posts.”
with people online than in person
51%
prefer social networks over
PERFORMANCE
How likely are you to engage with each of the following types of posts
telephone communication when they come from a brand you “LIKE”?
52%
58% 52% 50%
70%
pictures videos jokes/ links to
cartoons/ status
memes updates articles
Performics MENA commissioned Business Compass and ROI Research
Data: Saudi Arabia, UAE, and Egypt, Q4 2012