1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
This is too make the customers think
that if they was to buy that product that
they would look as good as the person
on the advert, this is why they use
models for the adverts.
There using a celebrity so
people will copy and buy
the product also since there
well known you will trust
the product more

2. Independence/Individuality
Intelligence
This makes the viewer think that they want too go
there because they have used such a good photo of a
lush sandy beach with clear blue water and really
sunny weather which is the complete opposite of
England so people will go for a change and the catch
some sun.
Its when they make you feel indie, so you wont
be the same as everyone else.
They use intelligence and technology to impress you and
to hopefully make you buy it.

3. Lifestyle
Nurture
Peer Approval
This is where there showing you a wqay of life
with a apple product because nowadays people
cant survive without them
Makes you want to look after yours pets or children
by making you feel bad.

4. Rebel
Rhetorical Question
Peer pressure, because other people around them drink it and
on the advert whilst they be drinking, they be having an
amazing time.
They use the advert of her flasing a camera whilst in
the product they want too sell to make you want too
buy them so you fell rebellious.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
They ask rhetorical questions, This is to make the viewer
feel bad and to try and donate money towards the cause.
This is where they use facts to make you buy the product,
E.G they will say 99% of women chose this over another
one which will make you think that it must be better.
They are giving us comparisons of two products to
convince us that theres is better but with no facts

6. Scientific / Statistical Claim
Unfinished Comparison / Claim
They ask rhetorical questions, This is to make the viewer
feel bad and to try and donate money towards the cause.
This is where they use facts to make you buy the product,
E.G they will say 99% of women chose this over another
one which will make you think that it must be better.
They are giving us comparisons of two products to
convince us that theres is better but with no facts