2. SEO Project Goals
Improved Search Performance
and Relevancy
Critical Keyword Research
and Discovery
Website Improvements and
Best Practices
3. SEO Expected Results
Improved Search Performance
in long-tail searches
More prominent positioning in
critical Door County search
Vastly improved performance in
search engine indexing
4. SEO Audit & Plan Process
Assessment of existing site
Review of keyword terms
and phrases
Deliver plan report and audit
Signalfire implements
5. Key Site Improvements
Additions to metatag header
portion of site pages
Modification of CMS to include
dynamic fields relevant to SEO
Implementation of dynamic
XML sitemapping for Google
Modification to robots.txt and
HT Access File
6. Keyword Results
Long-tail Search Strings
Door County Music Festivals, Door County
Hotels and Resorts, Door County Events
and Festivals, Door County Fishing, Door
County Tourism Information
Content Search Strings
Vacation Rentals, Music Festivals,
Wisconsin Resorts, Sturgeon Bay Hotels
Key Term Search Strings
Hotels, Festivals, Events, Tourism,
Door County
7. Implemented Site
Improvements
Modified robots.txt file for better
inclusion of critical pages
Short- and Long-tail search results
Implement improved keyword strings,
page descriptions, and page titles
Setup Google Webmaster Tools for
tracking of site indexing, URLs
Continuing to tweak HTAccess file
8. Recommendations
Not Implemented
Keyword tags in navigation
Dynamic elements of navigation would not
be updated during expansion of site.
Additionally, any changes to site map,
naming, etc. would not be recommended.
Keyword density up to 5% – 8%
Rewriting key body content for greater
keyword density significantly changed
meaning of landing pages.
9. Ongoing Maintenance
Continue refining HTAccess and
Robots.txt files
Continue implementing
keywords and descriptions on
new and existing pages
Monitoring of keyword
performance and site indexing
via GoogleWebmaster Tools
