Sturgeon Bay Visitor Center Search Engine Presentation

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Transcript

  • 1. Search EngineOptimization Overview Project Outline and Deliverables
  • 2. SEO Project GoalsImproved Search Performanceand RelevancyCritical Keyword Researchand DiscoveryWebsite Improvements andBest Practices
  • 3. SEO Expected ResultsImproved Search Performancein long-tail searchesMore prominent positioning incritical Door County searchVastly improved performance insearch engine indexing
  • 4. SEO Audit & Plan ProcessAssessment of existing siteReview of keyword termsand phrasesDeliver plan report and auditSignalfire implements
  • 5. Key Site ImprovementsAdditions to metatag headerportion of site pagesModification of CMS to includedynamic fields relevant to SEOImplementation of dynamicXML sitemapping for GoogleModification to robots.txt andHT Access File
  • 6. Keyword ResultsLong-tail Search StringsDoor County Music Festivals, Door CountyHotels and Resorts, Door County Eventsand Festivals, Door County Fishing, DoorCounty Tourism InformationContent Search StringsVacation Rentals, Music Festivals,Wisconsin Resorts, Sturgeon Bay HotelsKey Term Search StringsHotels, Festivals, Events, Tourism,Door County
  • 7. Implemented Site ImprovementsModified robots.txt file for betterinclusion of critical pagesShort- and Long-tail search resultsImplement improved keyword strings,page descriptions, and page titlesSetup Google Webmaster Tools fortracking of site indexing, URLsContinuing to tweak HTAccess file
  • 8. Recommendations Not ImplementedKeyword tags in navigationDynamic elements of navigation would notbe updated during expansion of site.Additionally, any changes to site map,naming, etc. would not be recommended.Keyword density up to 5% – 8%Rewriting key body content for greaterkeyword density significantly changedmeaning of landing pages.
  • 9. Ongoing MaintenanceContinue refining HTAccess andRobots.txt filesContinue implementingkeywords and descriptions onnew and existing pagesMonitoring of keywordperformance and site indexingvia GoogleWebmaster Tools
  • 10. SignalfireProductions.comTwitter.com/_Signalfire_Facebook.com/CampSignalfire 1624 Hobbs Dr. | PO Box 491 Delavan, WI 53115 262.725.4500