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The first click in the First State.

Published in: News & Politics, Business
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  1. 1. Powered by TELEDUCTION, Inc.
  2. 2. <ul><li>Delaware is lacking substantial local television coverage </li></ul><ul><li>Regional affiliates cover sensational news, “if it bleeds it leads” </li></ul><ul><li>News sources provide the headlines, but what about the stories behind the news? </li></ul>FIRST STATE, LAST PRIORITY
  3. 3. <ul><li>Explain complex concepts </li></ul><ul><li>Suggest solutions </li></ul><ul><li>Show faces behind the headlines </li></ul><ul><li>Broadcast quality alternative media </li></ul>JOURNALISM OF HOPE
  4. 4. <ul><li>Internet is overtaking TV as the preferred delivery portal </li></ul><ul><li>Consumers want fast, mobile information </li></ul><ul><li>Delaware needs a place in the new media landscape to showcase its stories </li></ul><ul><li>Digital storytelling is powerful </li></ul>DIGITAL FRONTIER LEVELS PLAYING FIELD
  5. 5. <ul><li>DELMARVA BROADCASTING survey for CD reveals: </li></ul><ul><ul><li>89% of local respondents used the internet in the last month to get their local news </li></ul></ul><ul><ul><li>65% search for community news online </li></ul></ul><ul><ul><li>82% are likely to watch community information videos online if they are available </li></ul></ul>DIGITAL FRONTIER LEVELS PLAYING FIELD
  6. 6. <ul><li>Content Delaware provides one-click access to all things Delaware </li></ul><ul><li>10 channels featuring broadcast quality digital videos </li></ul>THE FIRST CLICK IN THE FIRST STATE.
  7. 7. <ul><li>Content is archived, searchable, shareable, and unique </li></ul><ul><li>Public affairs and community information programming </li></ul>THE FIRST CLICK IN THE FIRST STATE.
  8. 8. <ul><li>Gain visibility in the digital landscape in an affordable way </li></ul><ul><li>Reach new audiences with a new platform </li></ul>PARTNER INCENTIVES
  9. 9. <ul><li>Coalitions of organizations join together to fund Content Delaware channels </li></ul><ul><li>Production costs are well below market value for professional communications tools </li></ul>COMMUNITY SUPPORTED MEDIA: HOW DOES IT WORK?
  10. 13. <ul><li>Clients get affordable, top-shelf production and a new distribution platform </li></ul><ul><li>Participating organizations also post videos on their own websites </li></ul>COMMUNITY SUPPORTED MEDIA: HOW DOES IT WORK?
  11. 14. <ul><li>Stories on Content Delaware feature live links to supporting organizations </li></ul><ul><li>Shared videos contain Content Delaware brand, and live link to the main site </li></ul>RECIPROCAL STRATEGY/VIRAL MARKETING
  12. 15. <ul><li>Stories are shared with online news partners, with Content Delaware brand and link </li></ul><ul><li>Additional outreach through social marketing sites </li></ul>RECIPROCAL STRATEGY/VIRAL MARKETING
  13. 20. <ul><li>Content Delaware is a powerful tool for: </li></ul><ul><ul><li>Economic Development Initiatives </li></ul></ul><ul><ul><li>Organizational Reporting and Outreach </li></ul></ul><ul><ul><li>Public Information Campaigns </li></ul></ul><ul><ul><li>Modeling Best Practices </li></ul></ul><ul><ul><li>Celebrating Delaware Stories </li></ul></ul><ul><ul><li>Reaching New Audiences </li></ul></ul>SUMMARY