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State of Search Briefing Feb 2011
1.
State of Search
Briefing February 3, 2011
2.
State of Search
SEO, SEM = Basic Foundation…but not really marketing
3.
State of Search
SEO, SEM = Basic Foundation…but not really marketing Visibility Performance
4.
5.
Onsite Optimisation Components
6.
Online-Offsite Actions
7.
Google Instant Search
Recommends search terms Based your YOUR click history
8.
Location Search terms
Results driven By Google Places Date source = Google Places Significantly reduced ‘real estate’ For organic results
9.
Links streamed from
Review sites + other Data sources
10.
From Home Page
Text Media Reviews
11.
12.
Property Specific Map
+ Area Attractions Created for website link
13.
Click through the
Icon to map listing
14.
Bing is gaining
influence Uses Google-like tactics
15.
If a user
clicks on a recommended Search phrase, it will not show in Key word analytics
16.
Bing – Geo
Orientation For Map search results
17.
WebsiteTraffic Source
18.
Website Referring Sources
Maps increasing Google search = 6 + 8
19.
Key Search Phrases
Brand Name driven Strategy = Step up Map visibility + Property Name Search results
20.
Key search Terms
Basically unchanged over previous 6 months
21.
Back to Google
Places Search results
22.
Back to Google
Places In addition to GA visitor data – Blue = impressions Green = how many clicked through
23.
Back to Google
Places Promo section – can be updated By each property Use for App promo, at launch
24.
Google Places Paid
for Enhanced Tags
25.
State of Search
So what are we doing for Visibility Performance – Given all these changes ???
26.
27.
New page Text
link Text link Mini network: Property name SEO + Locale content 02/03/11 New page New page
28.
29.
Your Property Here…
30.
State of Search
Questions…comments….ideas….all welcomed Liz Craig [email_address] Feb 3, 2011
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